ConvertFlow

ConvertFlow is a funnel-building platform used mainly by ecommerce and marketing teams to create, test and personalize conversion funnels from a single dashboard. Its product set includes quiz funnels with conditional logic and scoring, an AI-assisted landing page builder, popups and sticky bars, embedded forms and calls-to-action, surveys, messages, product recommendations, cart upsells and cross-sells. Funnels can be published on custom HTTPS domains, embedded in a site, or published to Shopify.

The platform emphasizes running funnels without developer involvement: drag-and-drop editing, mobile-responsive layouts, multi-step forms, custom form and survey fields, merge tags for quiz scores and shopping cart data, a custom scripts manager for HTML/CSS/JavaScript and pixels, and a JavaScript API and events stream that can push data to Segment.com and custom dataLayers. Conversion data flows into marketing systems through one-click integrations with email and SMS platforms, CRMs, ad platforms and tag managers, plus Zapier connectivity to 2,000+ apps. Enrichment features record geolocation from IP lookups, first-touch UTM and attribution fields, response-based contact scores, and real-time email and phone verification at opt-in.

Measurement and experimentation features include funnel conversion reporting, attributed revenue, drop-off breakdowns, list-growth source reporting, A/B split-tests with traffic allocation and scheduled end dates, and multi-variate testing. An AI layer, described as trained on results from 200k+ experiments across thousands of brands, recommends what to test, remixes funnel templates based on a site's content and uploaded assets, imports HTML/Markdown files or live URLs, and generates split-test variants. Account-level capabilities cover multi-site management for agencies and multi-brand operators, saved templates, shareable template links for clients, team member permissions and dashboard/email branding.

Business model

ConvertFlow sells access to its funnel platform on a subscription basis, positioning all conversion tools under one builder, one dashboard and one subscription. Higher-touch service components are attached to the offering, including product and technical support by email and chat, an onboarding program, a dedicated Funnel Success Manager, quarterly strategy check-in sessions and a private Slack channel. The site also lists a partners program alongside self-serve free account creation and sales-assisted demos.

Recurring software subscriptions, with published pricing tiers and service levels ranging from self-serve free accounts to plans that include onboarding, a dedicated Funnel Success Manager and private Slack support.

Traction

Company-reported figures include 10,000+ brands, 200,000+ funnels created, 90M+ funnel sessions per month and $1B+ in GMV. Customer case studies cite $500m in sales from experimenting with popup offers, 3x more subscribers from popup offers, a 16% purchase rate from a targeted quiz funnel for Lady Gaga's brand, a 23% add-to-cart rate at Ready Set Food, and over $135K in attributed revenue with a 38% lift in average order value over 90 days at Pease Doors, where quizzes converted at 5.27%.

Latest developments

The platform has added an AI layer across the funnel workflow: a chat assistant that analyzes a customer's website and results to recommend experiments and templates, AI "Remix" of funnel templates using uploaded assets and written instructions, import of HTML/Markdown files and live URLs into funnels, in-builder AI editing, and AI-generated split-test variants with automatic winner promotion based on a selected metric. The landing page builder is marketed as AI-powered with 100+ remixable templates, and the template library has grown to 400+ funnel templates.