Fundraising Fox
Contain
AcquiredTechstars '19Reno, US · Founded 2017 · 1 employees on LinkedIn · 1 known investors
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Contain facilitates financing and equipment procurement for indoor farming operators by connecting equipment vendors with a network of lenders and providing marketing support and industry data.
Also known as Contain Inc.
Founders & leadership
Contain was founded in 2017 by Nicola Kerslake.
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Contain works in the indoor agriculture and controlled environment agriculture (CEA) sector, covering financing, equipment and market data for indoor farming operators. Its public-facing content centers on a blog covering indoor farming, CEA, financing and rural living, organized into topics including AI, briefing papers, crops, data, funding, LED, rural life, urban farming and vendors.
A recurring output is a monthly indoor agriculture update tracking private funding rounds, M&A, new farm openings and facility announcements, policy developments such as USDA lending decisions for CEA, and company failures and restructurings across vertical farming and greenhouse operators. The company also maintains an Insights database of indoor farming innovations and publishes practical guidance on topics such as financing hydroponic projects and grant programs available to Canadian indoor growers.
In June 2026, Contain was acquired by Reservoir, an agrobotics incubator and venture fund. The contain.ag domain now carries the site of Reservoir VC, which invests in early-stage "rugged AI" and agricultural robotics startups.
Latest developments
On 22 June 2026, Contain announced on its blog that it had been acquired by Reservoir, an agrobotics incubator and venture fund. Nicola Kerslake is listed as a general partner at Reservoir VC and described as a twice-exited AgTech founder of Contain Inc. and Indoor Ag-Con.
▸Full profile — market position, go-to-market, geography
Market position
Contain positions itself as a tracker of and intermediary in the indoor agriculture sector, publishing recurring funding, M&A and policy coverage and maintaining an Insights database of more than a stated threshold of indoor farming innovations.
Go-to-market
Content marketing through the Contain blog, which publishes monthly indoor ag funding and M&A updates, financing guides and sector analysis, with an email subscription option.
Indoor farming and controlled environment agriculture operators, including vertical farms, greenhouse growers and hydroponic projects, as well as equipment vendors and investors following the sector.
Geography
Coverage and commentary span the United States and Canada, with the acquiring firm, Reservoir, operating farms in California.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 2
Companies working in the same space as Contain.
Timeline · 1
launches, deals, and filingsContain announced on its blog that agrobotics incubator and venture fund Reservoir had acquired the company.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Containcontain.ag · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Contain do?
- Contain is an indoor farming finance and market-data company, acquired in June 2026 by agrobotics incubator and venture fund Reservoir.
- Who founded Contain?
- Contain was founded by Nicola Kerslake in 2017.
- Who are Contain's investors?
- Contain's investors include Techstars.
- Where is Contain headquartered?
- Contain is headquartered in Reno, US.