Conduit Virtual

Conduit Virtual, Inc. (operating as Conduit, conduit.gg) is a game-industry business development and global expansion firm. It positions itself as a single point of contact for game developers and publishers seeking to grow outside their home markets, covering distribution, marketing, community, and regional partnerships. Its stated service lines are regional deal sourcing and negotiation (finding, structuring, and closing partnerships in specific markets), local market activation (grassroots campaigns with local partners such as cat cafés and creator collectives), and partnerships and IP expansion (acquiring games for new platforms or developing other forms of media).

Alongside services, Conduit operates a platform for game developers and publishers. Per its terms of service, the platform gives customers access to research on their games and competitors, previews of marketing assets, and a social media plan; related services may include additional market research, creation of brand marketing and community assets, setting up and managing marketing channel campaigns, campaign reporting and analysis, and other business advice. The platform is offered from United States facilities and is not intended for distribution to or use by persons outside the United States. Third-party directory listings classify the company across artificial intelligence, computer games, marketing automation, and software, with a headcount of 1-10 and a pre-seed stage as of 2024.

Business model

Conduit works on behalf of game developers, publishers, and IP holders, acting as an outsourced business development and expansion team that sources, structures, and closes regional partnerships and runs local marketing and community activations. It also operates a subscription- or engagement-based platform through which developers access competitive and market research, marketing asset previews, and social media plans, with additional services agreed between the parties from time to time.

Traction

The company cites brokered partnerships with publishers, studios, and IP holders spanning platform deals, content acquisition, and investments. Referenced work includes first Twitch technical integrations with companies such as Ubisoft and Hi-Rez Studios, a Bob Ross IP licensing deal, an indie developer pipeline with Twitch, and first-ever content and game deals with Nintendo, Riot Games, Perfect World, Square Enix, The Pokemon Company, Capcom, and Nexon for Amazon Prime members in what it describes as a $1B+ business. For the gamer rewards technology MillionPugs, Conduit signed 80% of the game content catalog, which it associates with 56% growth in the first six months. Animated announcements produced for GDC and devcom attendees achieved a 61% average share rate.