CommercialTribe
Denver, US · Founded 2014 · Delaware corporation · 8 employees on LinkedIn · 6 known investors
CommercialTribe is a Denver-based enterprise SaaS company offering video-based sales training and certification software.
Also known as CommercialTribe
Founders & leadership
CommercialTribe was founded in 2014 by Paul J. Ironside.
Board

Investors · 6
Reported raises · per SEC filings
Form D private placements$14.6M disclosed across 5 rounds · 2014–2020
▶$1.6MraisedMar 2020 · 4 investors · Other TechnologyRule 506(b)
- John StewardDirector
- Kyle LefkoffDirector
- Paul J. IronsideExecutive Officer, Director, Promoter
- Jonathan Matthew PalayExecutive Officer
- Offering amount
- $1.6M
- Amount sold
- $1.6M
- First sale
- Mar 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1MraisedAug 2018 · 4 investors · Other TechnologyRule 506(b)
- Joseph R. ZellDirector
- Paul J. IronsideExecutive Officer, Director, Promoter
- Frank MendicinoDirector
- John StewardDirector
- Kyle LefkoffDirector
- Jonathan Matthew PalayExecutive Officer
- Offering amount
- $1M
- Amount sold
- $1M
- First sale
- Aug 2018
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$2MraisedOct 2017 · 8 investors · Other TechnologyRule 506(b)
- Kyle LefkoffDirector
- Paul J. IronsideExecutive Officer, Director, Promoter
- Joseph R. ZellDirector
- Jonathan Matthew PalayExecutive Officer
- Frank MendicinoDirector
- John StewardDirector
- Adam CecilExecutive Officer
- Offering amount
- $2M
- Amount sold
- $2M
- First sale
- Oct 2017
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$6MraisedDec 2015 · 8 investors · Other TechnologyRule 506(b)
- John StewardDirector
- Paul J. IronsideExecutive Officer, Director, Promoter
- Jonathan Matthew PalayPromoter
- Frank MendicinoDirector
- Joseph R. ZellDirector
- Kyle LefkoffDirector
- Adam CecilExecutive Officer
- Nathan SmalleyExecutive Officer, Director, Promoter
- Offering amount
- $6M
- Amount sold
- $6M
- First sale
- Nov 2015
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$4MraisedFeb 2015 · 8 investors · Other TechnologyRule 506(b)
- Frank MedicinoDirector
- Joseph R. ZellDirector
- John StewardDirector
- Kyle LefkoffDirector
- Paul J. IronsideExecutive Officer, Director
- Nathan SmalleyExecutive Officer, Director
- Offering amount
- $4M
- Amount sold
- $4M
- First sale
- Apr 2014
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026CommercialTribe develops enterprise software-as-a-service for sales organizations, automating the training and certification of salespeople through a video-based platform. The company is categorized as a software and application business by investor Boulder Ventures.
Its product line includes a Guided Manager Experience, introduced in materials published in 2021, aimed at supporting sales managers within the platform.
Business model
CommercialTribe sells an enterprise SaaS product to organizations that need to train and certify their sales personnel.
Latest developments
In July 2021, CommercialTribe introduced its Guided Manager Experience, presented via an accompanying product video.
▸Full profile — technology, go-to-market
Technology
The platform is video-based and automates sales training and certification workflows for enterprise customers.
Go-to-market
Enterprise sales organizations responsible for training and certifying sales representatives and their managers.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Timeline · 1
launches, deals, and filingsCommercialTribe introduced its Guided Manager Experience product, presented with an accompanying video.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structure▸Research sources · 1
primary sources listed
- CommercialTribe — Boulder Ventures Ltd.boulderventures.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does CommercialTribe do?
- CommercialTribe is a Denver-based enterprise SaaS company offering video-based sales training and certification software.
- Who founded CommercialTribe?
- CommercialTribe was founded by Paul J. Ironside in 2014.
- Who are CommercialTribe's investors?
- CommercialTribe's investors include Access Venture Partners, Crawley Ventures, Access Ventures, Boulder Ventures, FirstMile Ventures, Grotech Ventures.
- How much funding has CommercialTribe raised?
- CommercialTribe has disclosed $14.6M raised across 5 rounds.
- Where is CommercialTribe headquartered?
- CommercialTribe is headquartered in Denver, US.

