Cognitiwe
Tallinn, EE · Founded 2021 · 8 employees on LinkedIn · 9 known investors
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Cognitiwe is an industrial computer vision company that builds a predictive Vision AI platform converting video and images into data to improve operational efficiency, safety, and sustainability. It serves retailers and manufacturers across global industries.
Also known as Cognitiwe OÜ
Founders & leadership
Cognitiwe was founded in 2021 by Attila Algan and Mete Bayrak.
Investors · 9
Also in the syndicate · 5
Company profile
researched Aug 2026Cognitiwe is an industrial computer vision company headquartered in Tallinn, Estonia, with additional offices in Istanbul, Turkey and Milan, Italy. Its proprietary Predictive Vision AI Platform converts video and image feeds from standard IP cameras into structured data, which it uses to generate real-time insights and data-driven predictions for retailers and manufacturers. Stated retail use cases include fresh food monitoring (assessing the freshness of fruits and vegetables), shelf stock and planogram analytics, and fraud and shrinkage detection at checkout aisles and self-service kiosks. Manufacturing use cases include in-line quality control, health and safety monitoring such as PPE compliance, and stock monitoring.
The platform accepts live IP camera feeds, video-on-demand content, and still images as inputs; customers select among Cognitiwe-developed Vision AI models, can train objects or gestures extracted from camera or video inputs, and receive outputs via email, text, chatbot messages, sound alarms, APIs, or integration with IoT hardware. The company combines Vision AI with IoT, edge, and cloud computing, and states its architecture runs on cloud, on-premise, or hybrid deployments in compliance with GDPR. Its flagship retail product is named Wefresh, which applies AI and image processing to quality control, stock tracking, and product freshness.
Founding story
Cognitiwe was founded in 2021 by Attila Algan and Mete Bayrak. The company frames its founding around business disruptions following the COVID-19 pandemic — supply chain problems, energy shortages and unavailability of raw and technical materials — and the resulting need to improve efficiency and sustainability, protect worker health and safety, and predict issues rather than react to them.
Business model
Cognitiwe sells its Vision AI platform to enterprise retail and manufacturing customers. Its retail offering is described as using a pay-as-you-go business model that lets customers control costs, minimizing initial investment by using customers' existing cameras and running on the cloud, with deployment and support operations performed remotely.
Software offering with a stated pay-as-you-go pricing model for retail customers, deployed on existing camera infrastructure without additional hardware expenditure.
Traction
Reported serving clients in 15 countries throughout Europe as of March 2024. Referenced deployments include Migros in retail and TOFAS in manufacturing, where the company states a 95% success rate and 1mm accuracy target on 50,000 components was met. Achieved an official partnership with Microsoft.
Latest developments
In March 2024 Cognitiwe announced the close of a $1,050,000 SAFE-note investment round with DOMiNO VC, TechOne, Eleven Ventures, Flat6Labs and Caucasus VC, and an official partnership with Microsoft. The company stated the funding would be used to strengthen its team, intensify customer acquisition and continue global expansion.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positions itself as a provider of predictive, rather than purely reactive, vision analytics for retail and manufacturing, distinguishing its approach from traditional image processing applications by combining image processing with IoT data. As of March 2024 it reported serving clients in 15 countries across Europe.
Predictive capability that flags faults, risks and out-of-stock shelves before they occur; integration of IoT data with image processing; use of existing IP camera infrastructure without extra hardware investment; flexible cloud, on-premise or hybrid deployment with GDPR compliance.
Technology
Proprietary Predictive Vision AI Platform combining computer vision, IoT data, edge and cloud computing. It ingests live IP camera feeds, video-on-demand content and images, runs Cognitiwe-developed vision models, supports customer training of objects and gestures, and delivers outputs through alerts, APIs and IoT integrations. The architecture supports cloud, on-premise and hybrid deployment and is stated to comply with GDPR.
Go-to-market
Direct enterprise sales complemented by a solution-partner relationship with Microsoft, whose Azure infrastructure is referenced in a customer deployment. The company states it has signed contracts with local partners and global sales networks across regions including South America, Australia, the Middle East and Europe.
Retailers, particularly grocery and fresh food retailers, and manufacturers. Named customers and references include Migros and TOFAS.
Geography
Headquarters at A. Lauteri tn 3, Tallinn, Estonia; offices in Umraniye, Istanbul, Turkey and Largo Augusto 3, Milan, Italy. Clients reported in 15 countries throughout Europe, with stated partner and sales network coverage extending to South America, Australia and the Middle East, and the US market described as a long-term goal.
History
Founded in 2021 and headquartered in Tallinn, Estonia, with operations in Turkey and Italy. It received investment in 2021 in a round led by TechOne. In March 2024 it announced a second investment round of $1,050,000 (reported as €1M) structured with SAFE notes and backed by DOMiNO VC, TechOne, Eleven Ventures, Flat6Labs and Caucasus VC, alongside an official partnership with Microsoft.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsCognitiwe closed a second investment round of $1,050,000 (reported as €1M), structured with SAFE notes and backed by DOMiNO VC, TechOne, Eleven Ventures, Flat6Labs and Caucasus VC.
$1.1M source ↗
Cognitiwe achieved an official partnership with Microsoft and works with Microsoft as a solution partner; a Migros deployment ran on Microsoft Azure.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Cognitiwecognitiwe.ai · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Cognitiwe do?
- Cognitiwe is an Estonian industrial computer vision company offering a predictive Vision AI platform for retail and manufacturing.
- Who founded Cognitiwe?
- Cognitiwe was founded by Attila Algan, Mete Bayrak in 2021.
- Who are Cognitiwe's investors?
- Cognitiwe's investors include DOMiNO Ventures, Kickstart Innovation, Metis Ventures, TechOne Venture Capital.
- Where is Cognitiwe headquartered?
- Cognitiwe is headquartered in Tallinn, EE.