Cloudability
Techstars '12Portland, US · Founded 2011 · Delaware corporation · 6 known investors
IBM Cloudability is a FinOps platform that provides cost visibility and optimization across multi-cloud and AI environments for enterprise organizations. It helps teams allocate costs, optimize spend, forecast budgets, and connect cloud expenses to business outcomes.
Also known as Apptio Cloudability · IBM Cloudability
Founders & leadership
Cloudability was founded in 2011 by Matthew E Ellis.
Board

Investors · 6
Reported raises · per SEC filings
Form D private placements$26M disclosed across 3 rounds · 2015
▶$21.8MraisedSep 2016 · 13 investors · Other TechnologyRule 506(b)
- Jason SeatsDirector
- Matthew E EllisExecutive Officer, Director, Promoter
- Jason MendelsonDirector
- Offering amount
- $21.8M
- Amount sold
- $21.8M
- First sale
- Mar 2015
- Incorporated
- Corporation, Delaware, 2011
- Federal exemptions
- 06b
▶$3.5MraisedJan 2016 · 12 investors · Other TechnologyRule 506(b)
- Matthew E EllisExecutive Officer, Director
- Jason SeatsDirector
- Jason MendelsonDirector
- Offering amount
- $4.2M
- Amount sold
- $3.5M
- First sale
- Dec 2015
- Incorporated
- Corporation, Delaware, 2011
- Federal exemptions
- 06b
▶$750KraisedAug 2015 · 6 investors · Other TechnologyRule 506(b)
- Jason SeatsDirector
- Matthew E EllisExecutive Officer, Director, Promoter
- Jason MendelsonDirector
- Offering amount
- $750K
- Amount sold
- $750K
- First sale
- Jul 2015
- Incorporated
- Corporation, Delaware, 2011
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Cloudability, operating as IBM Cloudability under the Apptio brand, is an enterprise FinOps platform that consolidates cloud, AI and SaaS spending data into a single view and connects technology spend to business outcomes. The product is organized around three stated outcome areas: complete ownership and visibility of spend, confidence to scale and invest, and cost efficiency. Capabilities include resource-level cost analytics, business mapping, container and Kubernetes cost allocation, cost sharing, tagging, dashboards and reports, commercial billing, sustainability reporting, a True Cost Explorer, and personalized "Views" for individual teams, applications or products.
On the optimization side, the platform provides rightsizing recommendations that expose utilization and performance data alongside scale-up or scale-down options, policies that prioritize high-impact opportunities and automatically open tickets in ITSM tools, automated remediation actions such as terminating orphaned resources, and Kubernetes-specific automation covering pod placement, cluster scaling and container sizing. Financial management features include commitment planning and coverage recommendations, chargeback via business mapping and cost sharing, AI-backed bottom-up forecasting with top-down budgeting workflows, and proactive alerts for budget breaches, spending anomalies and rapid cost growth. Procurement users are supported with usage and spend data for vendor negotiations, commitment utilization and waste tracking, and cross-provider price comparison for planned workloads.
Business model
Cloudability is sold as an enterprise software platform, with a free trial and a contact-sales motion presented as entry points on its website.
Traction
The company cites typical customer outcomes of a 30%+ reduction in cloud unit costs, 100% allocation of multi-cloud program costs, and 90% commitment coverage, and references customer results including reduced cost per transaction, committed-use discount coverage, and annual savings from VPC deployment changes.
Latest developments
The site promotes a four-step framework for managing generative AI investments and highlights the 2025 Gartner Magic Quadrant for Cloud Financial Management Tools positioning, reflecting an expansion of the platform's scope from cloud cost management into AI and SaaS spend management.
▸Full profile — market position, technology, go-to-market
Market position
Positioned as a market-leading, enterprise-grade FinOps platform. IBM states it was placed furthest in Vision and highest in Execution for IBM Cloudability in the 2025 Gartner Magic Quadrant for Cloud Financial Management Tools.
The platform emphasizes a single pane of glass spanning cloud, AI and SaaS spend, 100% allocation of multi-cloud costs through purpose-built mapping and cost-sharing tools, peer and internal benchmarking, deep Kubernetes and container cost allocation with automation, and unit-economics tracking that overlays cloud costs with business metrics.
Technology
A multi-cloud cost and usage analytics platform with resource-level granularity, business mapping and cost-sharing logic for allocation, container/Kubernetes cost attribution and automated scaling and sizing, AI-backed bottom-up forecasting, anomaly and budget-breach detection, automated optimization actions, and integrations with ITSM ticketing tools.
Go-to-market
Direct enterprise go-to-market through IBM/Apptio, using a self-serve free trial and a contact-us sales path, supported by content marketing such as a framework guide for managing generative AI investments and analyst-report distribution.
Enterprise organizations that are significant cloud and AI adopters. The product is positioned for distinct personas within a FinOps practice: FinOps practitioners, DevOps and engineering teams, IT finance, product managers, organizational leadership, and procurement.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsIBM states that IBM Cloudability was positioned furthest in Vision and highest in Execution in the 2025 Gartner Magic Quadrant for Cloud Financial Management Tools.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
▸Research sources · 1
primary sources listed
- Cloudabilitycloudability.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Cloudability do?
- IBM Cloudability is an enterprise FinOps platform for cost visibility, allocation and optimization across cloud, AI and SaaS spend.
- Who founded Cloudability?
- Cloudability was founded by Matthew E Ellis in 2011.
- Who are Cloudability's investors?
- Cloudability's investors include 500 Global, DCVC (Data Collective), Escalate Capital Partners, Techstars, Foundry, Trinity Ventures.
- How much funding has Cloudability raised?
- Cloudability has disclosed $26M raised across 3 rounds.
- Where is Cloudability headquartered?
- Cloudability is headquartered in Portland, US.

