Claravine
Provo, US · Founded 2018 · Delaware corporation · 68 employees on LinkedIn · 4 known investors
Claravine provides a SaaS platform that enforces consistent data standards and taxonomy across digital marketing operations for enterprise brands and agencies. The platform ensures clean, reliable data capture and governance across analytics, automation, and marketing technology stacks.
Founders & leadership
VA

Verl AllenChief Executive Officer
JS

Justin ShepardChief Operating Officer and Chief Financial Officer
BK
Bernard KiyandaChief Technology and Product Officer
SB

Scott BennettChief Revenue Officer
AM

Anne MurlowskiVP of Marketing
DB
Dan BowesVP of Enterprise Transformation & Customer Enablement
CS
Craig ScribnerNamed on SEC filing
Board
GC

MJ
M. John Boyd, Jr.Board director
MD

Investors · 4
Reported raises · per SEC filings
Form D private placements$29.8M disclosed across 5 rounds · 2018–2023
▶$2.3MraisedJun 2023 · 6 investors · Other TechnologyRule 506(b)
▶$2.3MraisedJun 2023 · 6 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Michael DoddDirector
- Gavin ChristensenDirector
- Stephanie SchneiderDirector
- Verl AllenExecutive Officer, Director, Promoter
- Brian SmithDirector
- Offering amount
- $2.3M
- Amount sold
- $2.3M
- First sale
- Jun 2023
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$15.5MraisedMay 2022 · 11 investors · Other TechnologyRule 506(b)
▶$15.5MraisedMay 2022 · 11 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Gavin ChristensenDirector
- Michael DoddDirector
- Stephanie SchneiderDirector
- Verl AllenExecutive Officer, Director, Promoter
- Brian SmithDirector
- Offering amount
- $15.5M
- Amount sold
- $15.5M
- First sale
- May 2022
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$5MraisedSep 2020 · 7 investors · Other TechnologyRule 506(b)
▶$5MraisedSep 2020 · 7 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Gavin ChristensenDirector
- Craig ScribnerDirector
- Michael DoddDirector
- Verl AllenExecutive Officer, Director
- Brian SmithDirector
- Offering amount
- $5.3M
- Amount sold
- $5M
- First sale
- Sep 2020
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$3.1MraisedApr 2019 · 3 investors · Other TechnologyRule 506(b)
▶$3.1MraisedApr 2019 · 3 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Verl AllenExecutive Officer, Director
- Craig ScribnerExecutive Officer, Director
- Gavin ChristensenDirector
- M. John Boyd, Jr.Director
- Michael DoddDirector
- Offering amount
- $3.5M
- Amount sold
- $3.1M
- First sale
- Mar 2019
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$3.9MraisedMay 2018 · 2 investors · Other TechnologyRule 506(b)
▶$3.9MraisedMay 2018 · 2 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Michael DoddDirector
- Craig ScribnerExecutive Officer, Director
- M. John Boyd, Jr.Director
- Verl AllenExecutive Officer, Director
- Offering amount
- $4M
- Amount sold
- $3.9M
- First sale
- Apr 2018
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 6
by search overlapNetezza446 shared keywordsIBM is a global technology company whose business spans enterprise software (including Red Hat, HashiCorp, and Confluent), IT infrastructure such as mainframes, servers, and storage, and IT consulting services. The company is also investing heavily in quantum computing and AI-based enterprise offerings, including its Lightwell open-source software security clearinghouse and the Anderon quantum wafer foundry.
Atlan285 shared keywordsAtlan builds a "context layer" and metadata management platform, including a data catalog, data governance tools, and a Context Lakehouse, that supplies enterprise data context to AI agents and data teams. It serves large enterprises looking to make AI systems operate with knowledge of their data environment.
Improvado178 shared keywordsImprovado offers a marketing data platform with partnership programs for technology and solution providers, connecting marketing data sources to BI tools, data warehouses, and visualization platforms. It serves marketers and analytics teams building modern data architecture, working with technology partners and consulting/implementation firms.
Secoda173 shared keywordsSecoda is an AI-powered data management platform that consolidates data catalog, lineage, governance, monitoring, and observability functions for enterprises. It enables data teams and business stakeholders to access and act on insights from their organization's data infrastructure.
Funnel168 shared keywordsFunnel is a marketing data platform that connects to 600+ advertising, analytics, and sales sources to centralize, clean, and govern marketing data for delivery to warehouses, BI tools, and AI/agentic workflows. It serves marketers, data teams, and agencies with data centralization, marketing measurement (MMM, MTA, incrementality testing), and reporting tools.
Branch149 shared keywordsBranch is an AI-powered mobile measurement partner (MMP) and omnichannel linking platform that helps brands measure marketing impact and guide customers across apps, web, email, paid media, social, and connected TV. The platform enables organizations to attribute user acquisitions and conversions across channels, optimize campaign performance, and preserve customer context throughout their journey.
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In the news
Frequently asked questions
- What does Claravine do?
- Claravine provides a SaaS platform that enforces consistent data standards and taxonomy across digital marketing operations for enterprise brands and agencies. The platform ensures clean, reliable data capture and governance across analytics, automation, and marketing technology stacks.
- Who are Claravine's investors?
- Claravine's investors include Five Elms Capital, Kickstart, Next Frontier Capital, Silverton Partners.
- How much funding has Claravine raised?
- Claravine has disclosed $29.8M raised across 5 rounds.
- Where is Claravine headquartered?
- Claravine is headquartered in Provo, US.






