Claravine
Provo, US · Founded 2018 · Delaware corporation · 68 employees on LinkedIn · 6 known investors
Find your way into Claravine
1,714 people in our graph share verified history with the Claravine team — schools, employers, funds. One of them is your warm intro.
Tianen Liangunlockedknows Justin Shepard · together at PwC (overlapped)
knows the team · via Sonos, Inc.
×5knows the team · via PwC
knows the team · via Brigham Young University
knows the team · via BPP University
×2knows the team · via Babson F.W. Olin Graduate School of Business
Claravine provides a SaaS platform that enforces consistent data standards and taxonomy across digital marketing operations for enterprise brands and agencies. The platform ensures clean, reliable data capture and governance across analytics, automation, and marketing technology stacks.
Founders & leadership
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Verl AlleninChief Executive OfficerAllen joined in 2018 after nearly a decade at Adobe, where he served as Director of Corporate Development and Director of Business Strategy, roles he arrived at through Adobe's acquisition of Omniture. His earlier career included corporate development and enterprise sales at Omniture, marketing leadership at Logoworks.com, and business development at MyFamily.com.
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Justin ShepardinChief Operating Officer and Chief Financial OfficerHe has held operations and finance leadership roles across startups, growth-stage companies, and mid-market organizations, with experience in M&A, fundraising, and multi-geographic expansion across the US, Canada, UK, Australia, and India.
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Bernard KiyandainChief Technology and Product OfficerHe has over 20 years of software engineering experience spanning cloud computing, embedded systems, audio, VoIP, integrations, and process automation, including prior roles at Drift, Sonos, and LogMeIn.
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Scott BennettinChief Revenue OfficerScott Bennett held sales and revenue leadership roles over 20 years in B2B SaaS, including positions at Appsense, Smartling, and Conductor, with focus on enterprise customer acquisition and retention.
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Anne MurlowskiinVP of MarketingAnne Murlowski is VP of Marketing at Claravine, a SaaS platform for data governance and taxonomy enforcement in digital marketing operations. She has over 15 years of experience in marketing and demand generation, with expertise in lead management, account-based marketing, and data-driven strategy.
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Dan BowesinVP of Enterprise Transformation & Customer EnablementDan Bowes has worked in marketing for several years, including roles supporting financial services organizations on business growth, customer experience, and compliance initiatives. He is currently VP of Enterprise Transformation & Customer Enablement at Claravine.
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Craig ScribnerNamed on SEC filing
Board
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M. John Boyd, Jr.Board director
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Investors · 6
Reported raises · per SEC filings
Form D private placements$29.8M disclosed across 5 rounds · 2018–2023
▶$2.3MraisedJun 2023 · 6 investors · Other TechnologyRule 506(b)
▶$2.3MraisedJun 2023 · 6 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Michael DoddDirector
- Gavin ChristensenDirector
- Stephanie SchneiderDirector
- Verl AllenExecutive Officer, Director, Promoter
- Brian SmithDirector
- Offering amount
- $2.3M
- Amount sold
- $2.3M
- First sale
- Jun 2023
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$15.5MraisedMay 2022 · 11 investors · Other TechnologyRule 506(b)
▶$15.5MraisedMay 2022 · 11 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Gavin ChristensenDirector
- Michael DoddDirector
- Stephanie SchneiderDirector
- Verl AllenExecutive Officer, Director, Promoter
- Brian SmithDirector
- Offering amount
- $15.5M
- Amount sold
- $15.5M
- First sale
- May 2022
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$5MraisedSep 2020 · 7 investors · Other TechnologyRule 506(b)
▶$5MraisedSep 2020 · 7 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Gavin ChristensenDirector
- Craig ScribnerDirector
- Michael DoddDirector
- Verl AllenExecutive Officer, Director
- Brian SmithDirector
- Offering amount
- $5.3M
- Amount sold
- $5M
- First sale
- Sep 2020
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$3.1MraisedApr 2019 · 3 investors · Other TechnologyRule 506(b)
▶$3.1MraisedApr 2019 · 3 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Verl AllenExecutive Officer, Director
- Craig ScribnerExecutive Officer, Director
- Gavin ChristensenDirector
- M. John Boyd, Jr.Director
- Michael DoddDirector
- Offering amount
- $3.5M
- Amount sold
- $3.1M
- First sale
- Mar 2019
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$3.9MraisedMay 2018 · 2 investors · Other TechnologyRule 506(b)
▶$3.9MraisedMay 2018 · 2 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Michael DoddDirector
- Craig ScribnerExecutive Officer, Director
- M. John Boyd, Jr.Director
- Verl AllenExecutive Officer, Director
- Offering amount
- $4M
- Amount sold
- $3.9M
- First sale
- Apr 2018
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 7
by search overlap
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Branch149 shared keywordsBranch is an AI-powered mobile measurement partner (MMP) and omnichannel linking platform that helps brands measure marketing impact and guide customers across apps, web, email, paid media, social, and connected TV. The platform enables organizations to attribute user acquisitions and conversions across channels, optimize campaign performance, and preserve customer context throughout their journey.
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In the news
Frequently asked questions
- What does Claravine do?
- Claravine provides a SaaS platform that enforces consistent data standards and taxonomy across digital marketing operations for enterprise brands and agencies. The platform ensures clean, reliable data capture and governance across analytics, automation, and marketing technology stacks.
- Who are Claravine's investors?
- Claravine's investors include Five Elms Capital, Kickstart, Next Frontier Capital, Silverton Partners, Grayhawk Capital, Peninsula Ventures.
- How much funding has Claravine raised?
- Claravine has disclosed $29.8M raised across 5 rounds.
- Where is Claravine headquartered?
- Claravine is headquartered in Provo, US.