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Claravine
Provo, US · Founded 2018 · Delaware corporation · 68 employees on LinkedIn · 6 known investors
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Claravine provides a SaaS platform that enforces consistent data standards and taxonomy across digital marketing operations for enterprise brands and agencies. The platform ensures clean, reliable data capture and governance across analytics, automation, and marketing technology stacks.
Founders & leadership
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Verl AllenChief Executive OfficerAllen joined in 2018 after nearly a decade at Adobe, where he served as Director of Corporate Development and Director of Business Strategy, roles he arrived at through Adobe's acquisition of Omniture. His earlier career included corporate development and enterprise sales at Omniture, marketing leadership at Logoworks.com, and business development at MyFamily.com.
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Justin ShepardChief Operating Officer and Chief Financial OfficerHe has held operations and finance leadership roles across startups, growth-stage companies, and mid-market organizations, with experience in M&A, fundraising, and multi-geographic expansion across the US, Canada, UK, Australia, and India.
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Bernard KiyandaChief Technology and Product OfficerHe has over 20 years of software engineering experience spanning cloud computing, embedded systems, audio, VoIP, integrations, and process automation, including prior roles at Drift, Sonos, and LogMeIn.
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Scott BennettChief Revenue OfficerScott Bennett held sales and revenue leadership roles over 20 years in B2B SaaS, including positions at Appsense, Smartling, and Conductor, with focus on enterprise customer acquisition and retention.
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Anne MurlowskiVP of MarketingAnne Murlowski is VP of Marketing at Claravine, a SaaS platform for data governance and taxonomy enforcement in digital marketing operations. She has over 15 years of experience in marketing and demand generation, with expertise in lead management, account-based marketing, and data-driven strategy.
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Dan BowesVP of Enterprise Transformation & Customer EnablementDan Bowes has worked in marketing for several years, including roles supporting financial services organizations on business growth, customer experience, and compliance initiatives. He is currently VP of Enterprise Transformation & Customer Enablement at Claravine.
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Craig ScribnerNamed on SEC filing
Board
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M. John Boyd, Jr.Board director
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Investors · 6
Five Elms Capitallisted by Five Elms CapitalKansas City · $15M – $150M
How we know: funding news · claravine.com · Not right? Tell us
Kickstartlisted by KickstartSalt Lake City · $250K – $3M
How we know: Kickstart's portfolio page · claravine.com · Not right? Tell us
Next Frontier Capitallisted by Next Frontier CapitalBozeman · $2M – $5M
How we know: Next Frontier Capital's portfolio page · claravine.com · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
Silverton Partnerslisted by Silverton PartnersAustin · $200K – $2M
How we know: Silverton Partners's portfolio page · funding news · claravine.com · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$29.8M disclosed across 5 rounds · 2018–2023
▶$2.3MraisedJun 2023 · 6 investors · Other TechnologyRule 506(b)
▶$2.3MraisedJun 2023 · 6 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Michael DoddDirector
- Gavin ChristensenDirector
- Stephanie SchneiderDirector
- Verl AllenExecutive Officer, Director, Promoter
- Brian SmithDirector
- Offering amount
- $2.3M
- Amount sold
- $2.3M
- First sale
- Jun 2023
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$15.5MraisedMay 2022 · 11 investors · Other TechnologyRule 506(b)
▶$15.5MraisedMay 2022 · 11 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Gavin ChristensenDirector
- Michael DoddDirector
- Stephanie SchneiderDirector
- Verl AllenExecutive Officer, Director, Promoter
- Brian SmithDirector
- Offering amount
- $15.5M
- Amount sold
- $15.5M
- First sale
- May 2022
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$5MraisedSep 2020 · 7 investors · Other TechnologyRule 506(b)
▶$5MraisedSep 2020 · 7 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Gavin ChristensenDirector
- Craig ScribnerDirector
- Michael DoddDirector
- Verl AllenExecutive Officer, Director
- Brian SmithDirector
- Offering amount
- $5.3M
- Amount sold
- $5M
- First sale
- Sep 2020
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$3.1MraisedApr 2019 · 3 investors · Other TechnologyRule 506(b)
▶$3.1MraisedApr 2019 · 3 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Verl AllenExecutive Officer, Director
- Craig ScribnerExecutive Officer, Director
- Gavin ChristensenDirector
- M. John Boyd, Jr.Director
- Michael DoddDirector
- Offering amount
- $3.5M
- Amount sold
- $3.1M
- First sale
- Mar 2019
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$3.9MraisedMay 2018 · 2 investors · Other TechnologyRule 506(b)
▶$3.9MraisedMay 2018 · 2 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Michael DoddDirector
- Craig ScribnerExecutive Officer, Director
- M. John Boyd, Jr.Director
- Verl AllenExecutive Officer, Director
- Offering amount
- $4M
- Amount sold
- $3.9M
- First sale
- Apr 2018
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
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In the news
Frequently asked questions
- What does Claravine do?
- Claravine provides a SaaS platform that enforces consistent data standards and taxonomy across digital marketing operations for enterprise brands and agencies. The platform ensures clean, reliable data capture and governance across analytics, automation, and marketing technology stacks.
- Who are Claravine's investors?
- Claravine's investors include Five Elms Capital, Kickstart, Next Frontier Capital, Silverton Partners, Grayhawk Capital, Peninsula Ventures.
- How much funding has Claravine raised?
- Claravine has disclosed $29.8M raised across 5 rounds.
- Where is Claravine headquartered?
- Claravine is headquartered in Provo, US.