City Hive
Founded 2014 · 45 employees on LinkedIn · 3 known investors
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City Hive operates an ecommerce platform and advertising network for the alcohol retail industry, enabling suppliers to reach consumers and retailers through targeted digital advertising across thousands of retail websites and mobile apps. The platform provides display ads, sponsored search, featured placements, coupons, and B2B trade advertising to drive brand awareness and sales in the alcohol distribution market.
Also known as City Hive · CityHive
Founders & leadership
City Hive was founded in 2014 by Roi Kliper and Yosi Dediashvili-Drossos.
Investors · 3
Company profile
researched Aug 2026City Hive operates an e-commerce and digital commerce platform for the alcohol industry, serving all three tiers of the U.S. beverage alcohol trade: retailers, distributors and suppliers. For wine and spirits retailers, the platform provides custom e-commerce websites, branded mobile apps with UPC scanning and push notifications, search engine optimization tooling with performance analytics, email and SMS marketing tools, and universal point-of-sale integration that synchronizes inventory, pricing and product data in real time. The company maintains a product database of more than 4 million UPCs, with new items added on an ongoing basis, and states that retailers can be selling online in under seven days.
For distributors, City Hive offers white-label branded storefronts, round-the-clock ordering across a distributor's full portfolio, a CRM suite, and integration with existing ERP systems to connect customer ordering, sales representatives and warehouse operations in a single wholesale management environment. For suppliers, the platform includes a dashboard program that lets a brand push one content upload to product pages across thousands of retailer websites, real-time sales data, an "Extended Shelf" retail footprint expansion feature, B2B and B2C advertising campaigns targeted at shoppers and at liquor store and distributor decision-makers, and direct-to-consumer functionality in which customers order on a brand's own website and pick up at a local retail store.
Business model
City Hive licenses software to alcohol retailers, distributors and suppliers. Retail plans are advertised at $99 per month plus a transaction fee. Additional monetization surfaces described on the company site include supplier dashboard programs and B2B/B2C advertising placements across the retailer network.
Subscription fees plus per-transaction fees for retailers ($99/mo + transaction fee), with supplier-facing dashboard and advertising products layered on top.
Traction
The company site reports 4,500+ merchants, 254 brands, 3,700,640 orders and 5,362,897 products on the platform.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions itself as a cross-tier platform for alcohol e-commerce, citing a network of 4,500+ merchants and 254 brands, and describing itself as connecting distributors and suppliers to a large U.S. merchant network.
Rather than serving a single tier, the platform spans retailers, distributors and suppliers on shared infrastructure, allowing supplier content and sales data to flow across many retailer storefronts, distributors to sell direct under their own brand, and retailers to keep online and in-store operations synchronized regardless of POS system.
Technology
A multi-tenant commerce platform combining storefront and mobile app generation, SEO tooling, email/SMS marketing automation, a CRM, universal POS integration for real-time inventory and pricing sync, ERP integration for wholesale operations, and a UPC product catalog of over 4 million items used to standardize product data across merchant sites.
Go-to-market
Direct sales through demo requests and self-service sign-up on the company website, plus marketplace integrations and a partner ecosystem of marketing service providers; suppliers and distributors are reached through the existing merchant network.
Wine and spirits retailers, beverage alcohol distributors, and alcohol brands/suppliers in the United States.
Geography
United States.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 1
primary sources listed
- City Hivecityhive.net · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does City Hive do?
- City Hive runs a unified e-commerce platform linking alcohol retailers, distributors and suppliers across the three-tier system.
- Who founded City Hive?
- City Hive was founded by Roi Kliper, Yosi Dediashvili-Drossos in 2014.
- Who are City Hive's investors?
- City Hive's investors include Cloquet Capital Partners, LLC, Lorimer Ventures, World Trade Ventures (WTV).