Cheerfy

Cheerfy is a technology company based in London, England, that sells front-of-house software to restaurants and other food service operators. Its platform is positioned as a single system that unifies customer loyalty, ordering, payments and customer data, replacing separate point solutions with one source of customer intelligence.

The product set is modular. Cheerfy Kiosk provides self-service ordering kiosks with customisable design and multi-brand, multi-restaurant support. Cheerfy Loyalty is a restaurant CRM that integrates orders, bookings, payments, POS, social Wi-Fi and email systems to build customer profiles, and adds marketing automation across SMS, email and push, wallet-based loyalty cards and digital vouchers compatible with Apple Wallet and Google Pay, branded customer surveys, customer analytics dashboards, email campaigns, branded registration landing pages and Wi-Fi-based presence detection. Cheerfy Pay supports personalised menus, ordering and payment at the table, including bill splitting and Apple/Google Pay. Cheerfy Shop gives operators their own branded online ordering channel for delivery, takeaway and dine-in, reducing reliance on third-party delivery aggregators. Cheerfy Places lets operators assemble a personalised multi-brand marketplace with category, diet and price filters. All modules are designed to work without a consumer app and to feed data back into the CRM.

During the COVID-19 period the company also offered Cheerfy Trace, a contactless guest registration tool using Wi-Fi or QR codes, aligned with UK NHS track-and-trace guidance and including optional marketing consent capture and customer database export.

Founding story

Cheerfy was founded in 2015 by Adrian Maseda and Carlos Gomez Vendrell, with Gomez Vendrell listed as co-founder and CEO.

Business model

Cheerfy licenses its software to restaurant operators on a subscription and usage basis. Historic published pricing shows Cheerfy Trace at £3 per location per month billed annually, Cheerfy Loyalty starting at £49 per location per month billed monthly, and Cheerfy Shop charged at 1% commission per order billed monthly. Modules are sold individually or in combination across a single platform.

Recurring per-location subscription fees for CRM/loyalty and guest registration products, plus a percentage commission on orders processed through the online ordering channel.

Traction

The company's site cites 200+ restaurant brands, 100+ key integrations, customers visiting 2-3 times more often, and average ticket increases of 20-40%. A third-party profile estimates annual revenue under $1M and roughly 24 employees, and lists enterprise customers including Little Caesar's and Five Guys.

Latest developments

Cheerfy has introduced self-service kiosks with integrated CRM and loyalty and multi-brand, multi-restaurant support, and markets Cheerfy Places, a personalised multi-brand marketplace with category, diet and price filters.