/Companies

Certinia

3 known investors

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Certinia provides a unified platform for professional services firms to manage the full opportunity-to-renewal cycle, integrating sales, delivery, finance, and customer success into one system with embedded AI execution capabilities. Built natively on Salesforce, it replaces disconnected tools with a single system of record for services delivery, PSA, and ERP.

Founders & leadership

DADeb Ashton
Deb AshtonFounder; SVP, Customer Experience & OperationsDeb Ashton is a co-founder of Certinia (formerly FinancialForce), which she started in 2009, and currently serves as Senior VP of Strategic Customer Experience. Over nearly 30 years in software, she has held roles spanning product strategy, engineering, customer success, and customer support at enterprise software companies.

Investors · 3

Founder mafia

3 people who came through Certinia went on to found or lead other companies.

In the news

Frequently asked questions

What does Certinia do?
Certinia provides a unified platform for professional services firms to manage the full opportunity-to-renewal cycle, integrating sales, delivery, finance, and customer success into one system with embedded AI execution capabilities. Built natively on Salesforce, it replaces disconnected tools with a single system of record for services delivery, PSA, and ERP.
Who founded Certinia?
Certinia was founded by Deb Ashton.
Who are Certinia's investors?
Certinia's investors include General Atlantic, TA Associates, TCV.