CD Care
Techstars '22Lagos, NG · Founded 2020 · 147 employees on LinkedIn · 4 known investors
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CDcare is a Nigerian installment payment platform enabling consumers to purchase goods across multiple categories—including gadgets, home appliances, and vehicles—by paying in interest-free installments at regular market prices. The company operates as a fintech-ecommerce hybrid serving everyday consumers seeking affordable access to quality products.
Also known as CDcare · CDcare - Pay Small Small App · EMAXIE LIMITED
Founders & leadership
CD Care was founded in 2020 by Odukoya Oluwatobi and Farohun Ayodeji.

Investors · 4
How we know: Future Africa's portfolio page · Not right? Tell us
How we know: Midlothian Angel Network's portfolio page · Not right? Tell us
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · open dataset · 5k.vc investor directory · Not right? Tell us
Company profile
researched Sep 2026CDcare is a Nigerian retail installment platform that lets consumers acquire electronics, phones, home appliances, furniture, solar and power equipment, cars and other goods by paying over time instead of in a single lump sum. Customers select a product from a curated marketplace sourced from distributors, choose a payment rhythm (one-time, weekly or monthly) and a plan length, and then follow scheduled installments in the app or web app. Plan durations run from 4 to 40 weeks or 2 to 12 months depending on the product, with equal and consistent installments and no interest or hidden charges stated at sign-up.
The defining mechanic is midpoint delivery: eligibility for delivery is reached at the halfway point of the plan's duration rather than at half of the purchase price, so a six-month plan delivers in month three and a twelve-month plan in month six. Payment continues after delivery until ownership is complete. Early payment does not accelerate delivery unless the customer switches to a shorter approved plan or fully settles the contract value, and delivery remains subject to verification and compliance review. Onboarding requires customers to be at least 18, verify identity by phone number, NIN or optionally BVN, submit a face photo, complete location and address verification, verify an email, and link a debit card and a bank account for direct debit.
The platform positions itself explicitly as not a bank or savings institution: funds paid into a CDcare account or Moneybox are earmarked for purchases and cannot be withdrawn. Policies cover missed payments (3-day grace on weekly plans, 7-day on monthly, with Failure-To-Return fees of 3% and 10% respectively), default handling including asset return or liquidation at fair used value after a month of unresolved default, credit-agency reporting, cancellations, product substitution and price changes. Products carry manufacturer warranty, and optional insurance costs 10% of product cost and covers up to 80% of assessed damage value.
Founding story
Founder Tobi Odukoya, a Chemical Engineering graduate of Obafemi Awolowo University, Ile-Ife, attributes the idea to his own upbringing, when his family could not afford single large payments for basic items such as blenders, televisions and generators. As a student he had built a computer repair business after teaching himself to remove viruses without erasing users' files, and says he trained more than 200 students as computer technicians. He framed CDcare around the observation that many Africans earn income in bits — daily, weekly or monthly — and therefore need installment structures aligned with how they are paid.
Business model
CDcare curates products from distributors and sells them to consumers under installment contracts, taking payment over weekly or monthly schedules. Ancillary charges disclosed include delivery cost spread across the first half of installments, optional insurance at 10% of product cost, Failure-To-Return fees of 3% (weekly plans) and 10% (monthly plans) after grace periods, and a 10% cancellation fee on installments already paid before delivery.
Revenue derives from the sale of catalogue products paid for in installments, plus delivery charges built into installments, optional insurance priced at 10% of product cost, and fees applied on missed payments and cancellations. The company states plans carry no interest and no hidden charges.
Traction
The Google Play listing records more than one million downloads for the CDcare app, last updated 17 September 2026. A 2023 founder interview described the company as bootstrapped and at a growth stage.
Latest developments
The September 2026 app release added in-app chat, payment by bank, simplified location verification, an in-app call centre, improved ID verification, an upgraded referral code and performance fixes. The support site offers free internet calls powered by Frecall alongside an authenticated support chat.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Operates in Nigerian consumer installment retail, distinguishing itself from open online marketplaces by curating products from trusted distributors with manufacturer warranty. Its Android app reports more than one million downloads.
Delivery eligibility is tied to elapsed plan time rather than the share of price paid, so customers receive goods at the midpoint of the installment period and keep paying afterwards. Plans are interest-free with amounts and dates disclosed before commitment, products are sourced from named distributors with manufacturer warranty, and the company positions itself as a purchase platform rather than a deposit-taking or savings service.
Technology
A marketplace and installment-management stack spanning iOS, Android and web, with in-app plan tracking, notifications, cart-based multi-item plans and referral tooling. Onboarding uses identity verification via phone number, NIN and optional BVN, facial photo capture, location and address verification, and linked card plus direct-debit bank accounts; card payments are processed through Flutterwave and card details are not stored by CDcare. The company states it uses AI in a supporting role to guide users. App data is encrypted in transit and users can request data deletion.
Go-to-market
Direct-to-consumer via a web app and mobile apps distributed on the App Store and Google Play, supported by an in-app catalogue and payment-plan configurator, referral features for eligible customers, in-app chat and call-centre support, free internet calling through Frecall, and email support.
Nigerian consumers aged 18 and over who earn income in daily, weekly or monthly increments and cannot make a single large payment for gadgets, appliances, furniture, power equipment or vehicles, including small business owners buying income-generating equipment such as freezers.
Geography
Nigeria, with nationwide delivery; the developer address listed for the app is in Abeokuta, Nigeria.
History
The company states it has been delivering since 2020. Its mobile app is published on Google Play under the developer EMAXIE LIMITED, with a listing update on 17 September 2026 adding in-app chat, bank payment, easier location verification, an in-app call centre, improved ID verification and an upgraded referral code. A founder interview published and updated in March 2023 described the business as bootstrapped.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 4
Companies working in the same space as CD Care.
Timeline · 1
launches, deals, and filingsGoogle Play listing update introducing in-app chat, payment with bank, easier location verification, an in-app call centre, improved ID verification, an upgraded referral code and performance improvements.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 7
primary sources listed
- CDCAREcdcare.ng · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does CD Care do?
- Nigerian retail installment platform letting customers buy original electronics, appliances, solar gear and cars in weekly or monthly payments.
- Who founded CD Care?
- CD Care was founded by Odukoya Oluwatobi, Farohun Ayodeji in 2020.
- Who are CD Care's investors?
- CD Care's investors include Future Africa, Midlothian Angel Network, Techstars, Velocity Digital.
- Where is CD Care headquartered?
- CD Care is headquartered in Lagos, NG.





