Casa

Casa (Casa Technologies, Inc.) sells a single monthly membership that covers ongoing care of a homeowner's single-family house. The membership bundles in-house handymen (1.5 hours per month, rolling over if unused, with availability in early mornings, evenings and weekends), unlimited access to a concierge team that takes tasks and projects end to end — including vendor research, negotiation, scheduling and payment — and "Autopilot," one-tap subscriptions to recurring care plans for which Casa arranges scheduling, vendors and parts.

The membership also covers everyday household administration: weekly outbound package, return and donation pickups with inbound delivery tracking via a dedicated Casa email address; scheduling and paying recurring vendors such as cleaners and gardeners; consolidated monitoring of electric, gas, water and sanitation usage and cost; and tracking of assessed home value and property tax deadlines. Underlying the service is a "Home Inventory" record of each home, comprising a 3D digital twin with floor plans and measurements, appliance makes, models, serial numbers and warranties, consumer electronics, paint colors captured with colorimeters and matched to name-brand swatches, lighting fixture and bulb specifications, safety devices such as smoke and carbon monoxide detectors and fire extinguishers, and structural and exterior details including roof type, gutters, driveway and solar panels.

Pricing is stated at $199 per month with no long-term commitment. The company operates a vendor network across trades including appliance repair, HVAC, pool maintenance, carpentry, landscaping, plumbing, electrical, painting, roofing, flooring and pest control.

Founding story

In a letter on the company's About page, co-founder and CEO Michael York describes home as central to his family's life — his parents were immigrants, one son went to Stanford and the other left school for a startup — and recounts that becoming a homeowner himself felt like a second job of researching problems, texting friends, calling vendors, collecting quotes and rearranging his week. He concluded that existing products were misaligned with homeowners because they are paid by vendors, and framed Casa as building a dedicated, homeowner-aligned team backed by a deep technical understanding of each home.

Business model

Casa charges homeowners a recurring membership fee of $199 per month, with no long-term contract, that includes concierge access, a monthly allotment of handyman time, package pickups, vendor scheduling and payment, utility and property-tax tracking, and the home inventory record. The company states it takes no vendor kickbacks and sells no advertising, positioning its revenue as coming from homeowners rather than service providers. Third-party trade work is estimated and contracted in the vendor's own name and addressed to the homeowner; Casa coordinates scheduling and communication, collects payment and releases funds to the vendor with no additional markup.

Subscription revenue from a $199 per month homeowner membership; the company states it does not earn vendor kickbacks or advertising revenue and adds no markup to vendor invoices.

Traction

Publicly stated operating footprint is three metros — San Francisco Bay Area, Los Angeles and Austin — with membership priced at $199 per month and a vendor network under recruitment; the website also references press coverage and a preferred-vendor program triggered after three positive homeowner reviews. No customer, revenue or headcount figures are disclosed publicly.

Latest developments

The company site presents Casa as newly launched, with membership available in the San Francisco Bay Area, Los Angeles and Austin, an open vendor application process, and additional U.S. cities described as coming soon.