Cart Com

Cart.com is an American technology company focused on e-commerce software and services. Its offerings include a proprietary e-commerce platform, multi-channel management software, fulfillment services, marketing services, customer service and e-commerce analytics software. The company positions its products as a way to address pain points merchants encounter when selling through Amazon or Shopify.

The current service portfolio is organized around four areas: growth marketing (paid media, SEO, email, SMS and creative strategy), fulfillment and logistics for direct-to-consumer and B2B channels, marketplace services covering listings, advertising and operations on Amazon, Walmart and other marketplaces, and customer engagement combining AI tooling with human support agents. These can be purchased individually or bundled as "360 Managed Commerce," an end-to-end outsourced e-commerce management offering. A software layer branded Constellation provides order, warehouse and transportation management systems for omnichannel operations.

Cart.com serves brands across verticals including apparel and accessories, footwear, health and beauty, consumer packaged goods, sporting goods and outdoor, jewelry and luxury, baby and parenting products, home and lifestyle, food and beverage, and life sciences.

Founding story

The company was founded in October 2020 by Jim Jacobsen, co-founder and former CEO of direct-to-consumer brand RTIC Outdoors and co-founder of alliantgroup, and Omair Tariq, a former executive at custom blinds retailer blinds.com, which was acquired by The Home Depot. Other founding team members included Remington Tonar and Henry Hanley.

Business model

Cart.com sells commerce software alongside operational services, allowing customers to buy discrete services such as growth marketing, fulfillment, marketplace management or customer engagement, or to contract for an end-to-end managed commerce partnership under its 360 Managed Commerce offering.

Revenue comes from software and commerce services sold either as individual services or as a bundled managed commerce engagement.

Traction

The company reported growing revenues by over 400% in the year prior to February 2022 and had over 850 employees as of Q1 2022. Its site cites more than 6,000 customers worldwide, 20,000+ online points of purchase powered, 70 million+ orders processed annually, 14 omnichannel warehouses and 8.5 million+ square feet of fulfillment space.

Latest developments

The company markets a service portfolio spanning growth marketing, fulfillment and logistics, marketplace services and customer engagement, unified under the 360 Managed Commerce offering and the Constellation order, warehouse and transportation management software. It reports serving more than 6,000 customers and processing over 70 million orders per year.