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Butlr

San Francisco, US · Founded 2019 · 19 known investors

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Butlr makes anonymous thermal sensors that measure occupancy and space utilization across offices, buildings, campuses, stores, and labs without cameras, badges, or Wi-Fi tracking. Its API-first platform integrates with building management, workplace, and analytics systems to inform space planning, energy usage, and cleaning schedules for corporate real estate teams.

Also known as Butlr · Butlr Technologies

Founders & leadership

Butlr was founded in 2019 by Honghao Deng and Jiani Zeng.

HDHonghao Deng
Honghao DengChief Executive Officer, Co-founderHonghao Deng is co-founder and CEO of Butlr Technologies, which builds anonymous thermal sensors for measuring occupancy and space utilization. He holds a Master of Design Technology from Harvard GSD and previously worked as a researcher with the City Science Group at MIT Media Lab.
JZJiani Zeng
Jiani ZengCo-founder, Chief Product OfficerJiani Zeng is a designer and researcher, and founder of Butlr, whose work spans digital and physical design using emerging technologies such as AIoT, soft robotics, and multi-material 3D printing. Butlr builds camera-free thermal sensors that measure occupancy and space utilization for corporate real estate teams.

Board

RS
Raymond Stuart StataBoard director
SLSeth Levine
Seth LevineBoard directorA longtime venture capitalist and nationally bestselling author
NPNaimish Patel
Naimish PatelBoard Member2021–2022Partner at Hyperplane Venture Capital
YA
Yijia Andy Sun

Investors · 19

500 Globallisted by 500 GlobalPalo Alto · $150K

How we know: open dataset · 500 Global portfolio 2026-08 · Not right? Tell us

Primetime Partnerslisted by Primetime PartnersNew York · $250K – $1M

How we know: a partner's Signal profile · funding news · the VCSheet dataset · Not right? Tell us

AlabasterreportedSydney

How we know: a partner's Signal profile · Not right? Tell us

Funding

SEC filings, press & company announcements

$53M disclosed across 3 of 5 rounds · 2021–2025

▶$7.3MraisedMay 2025 · 9 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Seth LevineDirector
  • Honghao DengExecutive Officer, Director
  • Raymond Stuart StataDirector
Offering amount
$9.3M
Amount sold
$7.3M
First sale
Dec 2024
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$38.2MraisedAug 2024 · 37 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Raymond Stuart StataDirector
  • Seth LevineDirector
  • Honghao DengExecutive Officer, Director
Offering amount
$38.2M
Amount sold
$38.2M
First sale
Aug 2024
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$7.4MraisedMay 2021 · 33 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Honghao DengExecutive Officer, Director
  • Naimish PatelDirector
Offering amount
$7.9M
Amount sold
$7.4M
First sale
Apr 2021
Incorporated
Corporation, Delaware, 2019
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Butlr operates a sensing platform built on anonymous thermal occupancy sensors paired with an open API. The company states its sensors are camera-free and physically unable to capture faces, identities, or personally identifiable information, positioning privacy as a property of the hardware. The sensors are wireless and described as installing without cabling or construction, which the company presents as suited to retrofits, phased deployments, and multi-building rollouts.

The same sensor and API stack underpins three distinct solution lines. Workplace applies anonymous occupancy data to space planning, energy use, operations, and employee experience, with stated uses including repurposing office space and smart cleaning schedules. Care provides around-the-clock, camera-free ambient monitoring that gives care teams early warning of changes in resident activity without cameras or wearables. Data Center provides continuous thermal monitoring across the power path to detect overheating connections between periodic thermal scans. The platform is described as scaling from a single floor to a global real estate portfolio.

Business model

Butlr sells a hardware-plus-software platform: thermal occupancy sensors deployed in customer spaces, with data and alerts delivered through an open API and solution-specific applications. It engages buyers directly via demo requests across categories including workplace, higher education, laboratories, and senior living, and also works through technology and channel partners who integrate Butlr data into their own products.

Latest developments

In March 2026 Butlr announced a partnership with Disruptive Technologies for privacy-first building intelligence. In July 2026 it launched smart cleaning technology for commercial offices. During 2026 it also published research on office costs and space utilization data, including findings that four out of five commercial real estate and workplace executives lack the data needed to lower office costs.

▸Full profile — market position, technology, go-to-market, geography

Market position

Butlr positions itself as a privacy-first alternative to camera-, badge-, and Wi-Fi-based occupancy measurement, describing customers and partners worldwide. Partner statements characterize its thermal approach as more reliable, scalable, and accurate than alternatives they have evaluated.

Hardware-level anonymity (no cameras, no capture of identities or PII), wireless installation without cabling or construction for retrofit and multi-site rollouts, and a single sensing platform with an open API that flexes across workplace, care, and data center use cases.

Technology

Anonymous thermal occupancy sensing. The sensors are camera-free and, per the company, physically incapable of capturing faces or personally identifiable information. They are wireless, requiring no cabling or construction to install. Data and alerts are exposed through an open API that partners and customers pull into their own software; the same sensing platform supports occupancy analytics, ambient activity monitoring in care settings, and continuous thermal monitoring of data center power-path connections.

Go-to-market

Direct enterprise sales driven by demo requests segmented by product interest (workplace, higher education, laboratories, senior living), combined with partnerships in which vendors embed Butlr occupancy data via its API. Marketing includes published research and reports such as "Beyond Occupancy: The State of Office Space 2026" and articles on office cost and space utilization data.

Corporate real estate and workplace teams, higher education institutions, laboratories, senior living and care providers, and data center operators. Named customer and partner references include Snowflake, Georgia-Pacific's GP PRO (KOLO system), Lendlease Podium, Notify Nurse Call, and 9Solutions.

Geography

The company describes customers and partners worldwide and a platform that scales to global real estate portfolios; its demo request form covers a global list of countries and regions.

Compiled by commissioned research from 2 cited public sources — announcements, filings, and press listed under research sources below.

Timeline · 4

launches, deals, and filings
Jul 2026
Butlr launches smart cleaning technology for commercial offices

Butlr announced smart cleaning technology for commercial office environments.

source ↗

Mar 2026
Partnership with Disruptive Technologies for privacy-first building intelligence

Butlr and Disruptive Technologies announced a partnership to deliver privacy-first building intelligence.

source ↗

Mar 2026
Partnership with Disruptive Technologies

Butlr and Disruptive Technologies announced a partnership to deliver privacy-first building intelligence.

source ↗

Jan 2026
Data Center thermal monitoring solution

Butlr offers a Data Center solution providing continuous, camera-free thermal monitoring across the power path to detect overheating connections.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

▸Research sources · 2

primary sources listed

2 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Butlr do?
Butlr sells camera-free thermal occupancy sensors and an open API for workplace, senior care, and data center monitoring.
Who founded Butlr?
Butlr was founded by Honghao Deng, Jiani Zeng in 2019.
Who are Butlr's investors?
Butlr's investors include 1Flourish Capital, 500 Global, Founder Collective, Foundry, GS Futures, HDS Capital, Hyperplane Venture Capital, Open Network Lab and 11 more.
How much funding has Butlr raised?
Butlr has disclosed $53M raised across 3 of its 5 known rounds.
Where is Butlr headquartered?
Butlr is headquartered in San Francisco, US.