Builder Prime

Builder Prime is a cloud-based CRM and business management platform built for home improvement and specialty trade contractors. The platform bundles lead tracking and pipeline management, automated follow-up, SMS and email marketing automation, a built-in call center, estimating and proposals with digital contracts and e-signature, real-time job costing, sales scheduling and commission tracking, production management (work orders, production scheduling, subcontractor management, GPS time clock), electronic invoicing and payment processing, and reporting.

The company positions the product as a replacement for the combination of spreadsheets and multiple disconnected point tools that contractors commonly use, covering the workflow from initial lead through production, invoicing and referral. Reporting and analytics are a stated emphasis, with automatic data collection across sales and production and an AI analytics add-on, Bolt Insights, that supports custom dashboards and plain-language queries. An AI customer service representative product, Bolt CSR, is listed as forthcoming. Builder Prime integrates with software commonly used in the sector, including QuickBooks, CompanyCam, GreenSky, HomeAdvisor, Angi, Wisetack, AirCall, RingCentral, Hover, EagleView, Remodeling.com, Zapier, ProVia, Gmail, Google Calendar, Outlook, ApexChat, Modernize, Porch and CraftJack.

Founding story

Founder and CEO Jonathan Weinberg, a software engineer, conceived the product after buying his first home and having his bathroom remodeled; he was impressed by the result but frustrated by missed appointments, poor communication and shifting timelines. To learn the industry, he worked at a window and door company for 15 months while building the software, gathering feedback from home improvement contractors including the one who had remodeled his bathroom.

Business model

Builder Prime sells its platform as a subscription software product directly to contracting businesses, with tiered plans that include a flat platform fee plus per-seat pricing and optional paid add-ons. It also processes payments for customers through in-app credit card and ACH invoicing.

Recurring subscription revenue across three tiers: Starter from $399/month including three core user seats, Growth from $747/month including five core user seats and Bolt Insights AI, and a custom-priced Enterprise tier for franchises, multi-location operators and teams of 50+ users. Additional core users cost $60/month (Starter) or $85/month (Growth) and field users $10/month. Add-ons include Multi-Location at $25/user/month, Bolt Insights AI at $25/core user/month subject to a stated minimum, and SMS messaging at a $200/month base plus $0.03 per message. Contracts default to month-to-month, with discounts for annual billing, 12-month agreements and ACH payment.

Traction

The company reports hundreds of contractor customers and cumulative platform figures of about $4.11 billion in total sales, 836,699 jobs completed and 10.7 million automations executed. Published customer accounts include a contractor growing from $600,000 to a projected $12 million in revenue, a concrete coatings company reporting 34% sales growth and 20% more appointments set in a year, and users citing a 68% increase in close rate.

Latest developments

Builder Prime markets an AI analytics add-on, Bolt Insights, included with its Growth plan, and lists Bolt CSR, an AI customer service representative that responds to inquiries and books appointments, as launching later this year. Recent content includes a webinar on the Paradigm Vendo integration and call center dashboard.