Broker Genius

Broker Genius, operating under the Automatiq brand at brokergenius.com, provides infrastructure for the secondary ticket market. Its stated purpose is to let ticket resellers distribute inventory to major marketplaces, price it dynamically, and reduce unsold ("eaten") inventory. The company positions itself as serving three distinct customer groups: ticket brokers, distribution partners such as travel platforms, loyalty programs and experience marketplaces, and teams and rights holders that own seat inventory directly.

The product line is presented as a modular stack. Sync handles automated distribution of listings across marketplaces in place of manual uploads; Uptick provides continuous, 24/7 automated price adjustment; Lysted is a selling service aimed at scaling hands-free operations; DataIQ supplies market data and analytics for decision-making; and a B2B marketplace lets users buy and sell inventory directly, described as bypassing intermediaries to retain margin. For distribution partners, the company offers integrations for live inventory and the ability to deploy a branded ticket storefront. Alongside the software, Automatiq markets a managed pricing service staffed by its own pricing team.

The company describes itself as founded by industry operators who built tools for their own ticket-selling activity before commercializing them, rather than as a software vendor entering ticketing from the outside. Marketing material cites reseller testimonials referencing use for the 2023, 2024 and 2025 NFL seasons and features on automated ticket transfers and prevention of double sales.

Business model

Automatiq supplies software and services to participants in the secondary ticket market. Brokers subscribe to tools that list inventory across marketplaces and adjust prices automatically; distribution partners integrate ticket inventory into their own platforms; teams and rights holders use the platform to distribute seats across multiple marketplaces rather than a single exclusive channel. The company also offers a full-service, managed pricing team as an alternative to self-serve use of the software.