Brit + Co

Brit + Co is a digital media property operating at brit.co that publishes editorial content across a broad set of lifestyle categories, including shopping and style, beauty and skincare, health and self-care, home decor, food and recipes, travel, holidays, relationships and parenting, celebrity and entertainment, horoscopes, and creativity and DIY. Articles are attributed both to named staff or contributing writers and to the Brit + Co house byline, and cover formats such as shopping round-ups, gift guides, seasonal sale listings, streaming recommendations, and how-to guidance.

Alongside its editorial output, the site offers a catalog of more than 120 creative classes, promoted with a free trial, plus DIY guides and video content. It also runs branded sections including Brit + Co Picks and Selfmade, and maintains an email newsletter for readers.

Business model

Brit + Co combines an ad-supported and commerce-oriented digital publishing operation with a subscription-style offering for its online class library. Its site includes an "Advertise With Us" channel for brand partners, extensive product and retailer round-ups, and a paid classes product marketed via a free trial.

The site solicits advertisers directly and publishes shopping and deal content referencing retailers and brands; it also sells access to a library of over 120 creative classes, offered with a free trial.