BRCĒ was founded by Madhav Aggarwal.

Who are BRCĒ's investors?

BRCĒ's investors include Boot64 Ventures, ID Ventures, Techstars.

Where is BRCĒ headquartered?

BRCĒ is headquartered in Detroit, US.

BRCĒ

Detroit, US · 3 known investors

BRCĒ Sports manufactures engineered shoelaces designed for athletic performance, with sport-specific tension and width calibration to improve ankle lockdown and stability during physical activity.

Hardware Healthtech Sports Tech

Founders & leadership

Madhav AggarwalinFounder

Investors · 3

Boot64 VenturesMetairievia John Roberts · inferred

ID VenturesDetroit · $50K – $250K

TechstarsBoulder · $220K

Competitors · 1

by search overlap

Whiskerslaces37 shared keywordsWhiskers Laces is a direct-to-consumer online store selling shoelaces and matching sock bundles, with an AI styling tool that recommends lace styles to shoppers. The brand positions buying laces as a way to refresh footwear and reduce carbon footprint versus buying new shoes.

Companies competing with BRCĒ for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

BRCĒ - Start Garden 5x5 + 100contests.startgarden.com · Jul 2025

MSU Startup Takes First at UGA’s Next Top Entrepreneur | Burgess Institute for Entrepreneurship & Innovation | Michigan State Universityentrepreneurship.msu.edu

Frequently asked questions

What does BRCĒ do?: BRCĒ Sports manufactures engineered shoelaces designed for athletic performance, with sport-specific tension and width calibration to improve ankle lockdown and stability during physical activity.
Who founded BRCĒ?: BRCĒ was founded by Madhav Aggarwal.
Who are BRCĒ's investors?: BRCĒ's investors include Boot64 Ventures, ID Ventures, Techstars.
Where is BRCĒ headquartered?: BRCĒ is headquartered in Detroit, US.