BRCĒ
Techstars '24Detroit, US · 3 known investors
Find your way into BRCĒ
680 people in our graph share verified history with the BRCĒ team — schools, employers, funds. One of them is your warm intro.
Rustyunlockedknows Madhav Aggarwal · together at Techstars (overlapped)
×9knows the team · via Techstars
knows the team · via Fiverr
knows the team · via Michigan State University - Eli Broad College of Business
BRCĒ Sports manufactures engineered shoelaces designed for athletic performance, with sport-specific tension and width calibration to improve ankle lockdown and stability during physical activity.
Founders & leadership
MA

Madhav AggarwalinFounderMadhav Aggarwal is a Computer Science student at Michigan State University with minors in Entrepreneurship & Innovation and Business & Data Science, and founder and CEO of BRCĒ Sports, which manufactures engineered shoelaces for athletic performance.
Investors · 3
Competitors · 2
by search overlapDicks Sporting Goods53 shared keywordsDick's Sporting Goods operates a network of sporting goods retail stores under the Dick's Sporting Goods, Golf Galaxy, Public Lands, and Going Going Gone! banners, along with experiential concepts like Dick's House of Sport and Golf Galaxy Performance Center, selling equipment, apparel, footwear and accessories to athletic customers across the United States; the company also owns and operates Foot Locker, a global footwear and apparel retailer with multiple banners serving sneaker enthusiasts across North America, Europe, Asia and Australia, and owns GameChanger, a mobile platform for youth sports live streaming and team management.
Whiskerslaces37 shared keywordsWhiskers Laces offers a subscription box service delivering seasonally-themed matching laces and socks to consumers monthly or bi-monthly. The laces and socks are manufactured in the United States.
Companies competing with BRCĒ for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does BRCĒ do?
- BRCĒ Sports manufactures engineered shoelaces designed for athletic performance, with sport-specific tension and width calibration to improve ankle lockdown and stability during physical activity.
- Who founded BRCĒ?
- BRCĒ was founded by Madhav Aggarwal.
- Who are BRCĒ's investors?
- BRCĒ's investors include Boot64 Ventures, ID Ventures, Techstars.
- Where is BRCĒ headquartered?
- BRCĒ is headquartered in Detroit, US.


