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Brandfolder

Techstars '13

Denver, US · Founded 2012 · Delaware corporation · 18 employees on LinkedIn · 3 known investors

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Brandfolder is a digital asset management platform that helps organizations organize, control, distribute, and measure their digital assets. The software serves marketers, creatives, and enterprises seeking to manage brand experiences at scale.

Enterprise SoftwareMarketing TechSaaS

Founders & leadership

Brandfolder was founded in 2012 by Christopher Glode and Luke Beatty.

CGChristopher Glode
Christopher GlodeCo-founder · Board Member2012–2020He has led product development across mobile, web, and IoT platforms in fitness, health, genomics, and location-based services, with experience in subscription, SaaS, and eCommerce business models.
LBLuke Beatty
Luke BeattyExecutive Chairman / Co-founder / CEO (acquired by Smartsheet)2012–2020Luke Beatty founded Brandfolder, a digital asset management platform for organizations. He is a repeat founder with prior experience as a senior executive in digital media and a background in product and business strategy for consumer brands, subscription services, and media platforms.
RZ
Robert ZackNamed on SEC filing
SB
Steve BakerNamed on SEC filing

Board

MAMickey Arabelovic
Mickey ArabelovicBoard directorFounder at Telescope Partners

Investors · 3

Techstarslisted by TechstarsBoulder · $220K

How we know: the Techstars portfolio · funding news · Not right? Tell us

Telescope PartnersreportedSan Francisco

How we know: the VCSheet dataset · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$7.6M disclosed across 2 of 3 rounds · 2015–2018

▶$2.5MraisedDec 2018 · 3 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Mickey ArabelovicDirector
  • Robert ZackDirector
  • Christopher GlodeDirector, Promoter
  • Luke BeattyExecutive Officer, Director, Promoter
  • Steve BakerExecutive Officer, Director, Promoter
Offering amount
$3M
Amount sold
$2.5M
First sale
Dec 2018
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$5.1MraisedSep 2017 · 1 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Robert ZackDirector
  • Christopher GlodeDirector, Promoter
  • Mickey ArabelovicDirector
  • Luke BeattyExecutive Officer, Director, Promoter
  • Steve BakerExecutive Officer, Director, Promoter
Offering amount
$5.3M
Amount sold
$5.1M
First sale
Sep 2017
Incorporated
Corporation, Delaware, 2012
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Related companies · 3

BehanceBehance is a portfolio and community platform for creative professionals to showcase their work, discover clients, and grow their careers. The platform connects creators with potential business opportunities and clients globally.
BynderBynder provides a digital asset management platform for managing and organizing content at scale. The service serves enterprise brands and Fortune 500 companies seeking to simplify content complexity across their organizations.
FrontifyFrontify develops software for collaborative brand management that helps teams create, organize, and scale their branding projects. The platform serves marketers and creative teams across industries globally.

Companies working in the same space as Brandfolder.

In the news

Smartsheet will pay $155M to buy Brandfolder, its fourth and largest acquisition yet – GeekWiregeekwire.com · Aug 2020Brandfolder Raises $2M To Help Companies Manage Their Logos And Other Brand Assets | TechCrunchtechcrunch.com · Jan 2015

Frequently asked questions

What does Brandfolder do?
Brandfolder is a digital asset management platform that helps organizations organize, control, distribute, and measure their digital assets. The software serves marketers, creatives, and enterprises seeking to manage brand experiences at scale.
Who founded Brandfolder?
Brandfolder was founded by Christopher Glode, Luke Beatty in 2012.
Who are Brandfolder's investors?
Brandfolder's investors include Service Provider Capital, Techstars, Telescope Partners.
How much funding has Brandfolder raised?
Brandfolder has disclosed $7.6M raised across 2 of its 3 known rounds.
Where is Brandfolder headquartered?
Brandfolder is headquartered in Denver, US.