Botika

Botika operates a generative-AI platform that produces on-model fashion imagery for e-commerce brands, designers and influencers. Users upload existing product photography — on-model shots, flat lays, packshots or mannequin images (front, back or side) — and the platform replaces or adds an AI-generated model and background while preserving the garment's details, fabric and fit. The company also offers short AI-generated fashion video created from a single still image, plus a retouching workflow in which Botika staff refine outputs to match a brand's standards.

All models on the platform are described by the company as fully AI-generated, built from scratch rather than derived from stock imagery, photo references or real people, and are offered across a range of skin tones, body types and styles. Botika does not support text-to-image or custom prompt generation or the creation of new garments; the workflow is limited to enhancing photos the customer already has, with the user selecting a model, pose and background. The product is available via web, an iOS mobile app released in January 2025 that lets brands shoot, edit and sync images to their online stores, and a Shopify app listing.

Founding story

Botika was co-founded by Eran Dagan and Yarin Didi Meir, who had worked on computer vision AI technology for about five years before the January 2025 funding announcement. The effort was originally aimed at gaming and pivoted to fashion approximately two years earlier after feedback from friends, family, customers and design partners about applying generative AI to fashion photoshoots. The founding team, described as experts in computer vision, AI and media, targeted the fashion industry's difficulty in obtaining high-quality, diverse visuals quickly and affordably.

Business model

Botika sells software access to its image-generation platform, positioning it as a substitute for traditional photoshoots. The company contrasts a traditional shoot costing $10,000 or more with platform pricing starting at $25 per month, and also references full-service custom plans for customers needing models beyond the standard library.

Subscription pricing for platform access, advertised as starting at $25 per month, with custom/full-service plans available on request.

Traction

The company reported multiplying revenue nine times and its customer base eleven times in the year preceding the January 2025 seed announcement, and stated it had 15 employees and was hiring at that time. Published customer results include a stated 90% reduction in production costs at Jordache, a reduction in image production turnaround from six weeks to 24 hours at JUAN & ME, a 150% CTR lift attributed to diverse models, and roughly 10% higher conversion rates.

Latest developments

In January 2025 Botika released its iOS mobile app, extended the platform beyond on-model photography to flat lays and packshots, and closed an $8 million seed round co-led by Stardom Ventures and Secret Chord Ventures with participation from Seedcamp. The product range subsequently included mannequin photography conversion and image-to-video generation, and the company runs a Creative Partner Program for creators.