Boksi

Boksi is a creator marketing platform that lets brands run both long-term influencer collaborations and one-off user-generated content (UGC) projects from a single system. Brands can create briefs, post them to Boksi's creator network or invite selected creators directly, negotiate fees, approve drafts and posting dates, contract, and pay, with all produced assets stored in a content library that can be re-downloaded or purchased later. Reporting draws on first-party data from Instagram and TikTok to show engagement rates, CPM and conversion rates for collaborations. A Creator Discovery Tool allows filtering of TikTok and Instagram profiles by follower count, audience demographics and performance, and an AI briefing tool generates campaign briefs from brand requirements. Creator fees are taken from the brand's budget at the end of a collaboration and transferred to the creator's wallet on the platform.

Alongside the software, Boksi provides services including influencer marketing campaigns, UGC production, influencer management through its Boksi Talents program, concept planning, end-to-end campaign management, brand ambassador relationships and PR collaborations, and an in-house team supports strategy and execution. The platform serves consumer categories such as food and beverage, fashion, cosmetics and beauty, events, services, retail, pet care, DIY and home, consumer tech, and travel. Referenced brand customers include Lumene, Luhta Sportswear Company, Kärcher Finland, Honor, Polar, Tikkurila, Bob W, Enterprise Rent-a-Car and Aller Media.

Founding story

Boksi was founded in 2018 by Lasse Laaksonen, Linus Lindgård, Dan Lindholm and Tomer Atzmon, with the stated aim of making it easy for creators and brands to work together and of building a bridge between brands and the creator economy.

Business model

B2B SaaS-plus-services model: brands access the platform under packages agreed after a sales demo, with unlimited user seats and permission controls. Influencer collaborations are contracted on a yearly basis, while for UGC projects brands select and pay only for the content pieces they choose to use. Boksi handles creator payments, contracting and reporting on behalf of the brand.

Revenue comes from brand-side platform packages tailored during the sales process, plus payment for selected UGC content and managed creator marketing services; creator fees are deducted from brand budgets and paid out through in-platform creator wallets.

Traction

Company-reported figures include more than 27,000 creators, over 500,000 photos and videos created, more than 3,500 campaigns run, and over €15,000,000 paid to creators. Earlier accounts cited a network of over 15,000 influencers (2023) and over 10,000 creators, indicating growth in the creator base. Employee count is reported at 30, with an earlier range of 11-50.

Latest developments

Following the Series A, Boksi has focused on Central European expansion with Germany and the DACH region as the priority, staffing growth roles in Germany, and has stated it is evaluating acquisition targets in Germany. Product development has added AI-powered brief generation and a Creator Discovery Tool covering over 250 million TikTok and Instagram profiles.