Bluedot

Bluedot offers a geofencing platform delivered as SDKs and APIs for mobile and web applications. The technology detects customer location and arrival to support use cases including order-ahead drive-thru service, curbside and in-store pickup, location-based marketing, automated loyalty programs, and location-triggered messaging such as emergency communications, arrival updates, and timely surveys.

The company positions accuracy as its central technical claim, stating that typical geofencing offers roughly 100-200 meter accuracy while its own approach achieves approximately 20 times greater precision, with accuracy cited down to five meters and no additional hardware required. For quick-service restaurants, the platform is used to sequence mobile orders and prioritize kitchen tickets based on customer location, removing manual check-ins so customers can order, arrive, and collect. For pickup scenarios, arrival check-ins are automated and the system distinguishes between curbside and in-store collection.

Bluedot also frames privacy as a product principle, stating that it does not sell location data, that it is GDPR compliant, and that it provides brands with first-party location data segmented per app install while limiting end-user identifiability. The company publishes a set of nine privacy principles describing its approach to the location industry.

Business model

Bluedot licenses its geofencing capability to businesses as developer-facing SDKs and APIs embedded in the customer's own mobile and web applications, with prospects directed to book a demo.