Blue Pillar
Indianapolis, US · Founded 1959 · Delaware corporation · 4,359 employees on LinkedIn · 7 known investors
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Blue Pillar (Generac Link Manager) provides a platform to unify monitoring and control of industrial energy assets across mixed OEM environments, using protocols such as Modbus and CANBus. It targets industrial and energy operations managing diverse equipment, offering open API integration and support for legacy and custom hardware.
Founders & leadership

Board

Investors · 7
How we know: a partner's Signal profile · board seat on SEC Form D · funding news · jcount.com · the VCSheet dataset · Not right? Tell us
How we know: Capital Midwest Fund's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: funding news · jcount.com · the VCSheet dataset · Not right? Tell us
How we know: funding news · jcount.com · Not right? Tell us
How we know: a partner's Signal profile · funding news · jcount.com · Not right? Tell us
Also in the syndicate · 1
Reported raises · per SEC filings
Form D private placements$32.9M disclosed across 6 rounds · 2014–2019
▶$3.1MraisedMar 2019 · 12 investors · Other TechnologyRule 506(b)
- Jeff PontiusExecutive Officer
- Thomas J Willie, IIIExecutive Officer, Director
- Dennis OdellDirector
- Paul StraubDirector
- Brad WitterExecutive Officer, Director
- Scott UngererDirector
- John McIlwraithDirector
- Doug DavisDirector
- Offering amount
- $4.3M
- Amount sold
- $3.1M
- First sale
- Mar 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1.7MraisedAug 2018 · 11 investors · Other TechnologyRule 506(b)
- Jeff PontiusExecutive Officer
- Doug DavisDirector
- Paul StraubDirector
- Thomas J. Willie, IIIExecutive Officer, Director
- Dennis OdellDirector
- John McIlwraithDirector
- Brad WitterExecutive Officer, Director
- Scott UngererDirector
- Offering amount
- $2M
- Amount sold
- $1.7M
- First sale
- Aug 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$10.3MraisedJan 2017 · 14 investors · Other TechnologyRule 506(b)
- Doug DavisDirector
- Bill KingsleyDirector
- Jeff PontiusExecutive Officer
- John McIlwrathDirector
- Brad WitterExecutive Officer, Director
- Dennis OdellDirector
- Paul StraubDirector
- Thomas J Willie, IIIExecutive Officer, Director
- Offering amount
- $14M
- Amount sold
- $10.3M
- First sale
- Dec 2016
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$3MraisedJun 2016 · 9 investors · Other TechnologyRule 506(b)
- Paul StraubDirector
- Jeff PontiusExecutive Officer
- Brad WitterExecutive Officer, Director
- Doug DavisDirector
- John McIlwraithDirector
- Jason RottenbergDirector
- Thomas J. Willie, IIIExecutive Officer, Director
- Bill KingsleyDirector
- Offering amount
- $3.9M
- Amount sold
- $3M
- First sale
- May 2016
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$11.2MraisedFeb 2015 · 10 investors · Other TechnologyRule 506(b)
- Bill KingsleyDirector
- John McIlwraithDirector
- Thomas J. WillieExecutive Officer, Director
- Jeff PontiusDirector
- Brad WitterExecutive Officer, Director
- Jason RottenbergDirector
- Paul StraubDirector
- Offering amount
- $13.9M
- Amount sold
- $11.2M
- First sale
- Feb 2015
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$3.7MraisedJun 2014 · 8 investors · Other TechnologyRule 506(b)
- Brad WitterExecutive Officer, Director
- Thomas J. WillieExecutive Officer, Director
- Kevin KushmanDirector
- Bryan UrbanDirector
- Paul StraubDirector
- John McIlwraithDirector
- Jason RottenbergDirector
- Offering amount
- $4.2M
- Amount sold
- $3.7M
- First sale
- Jun 2014
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
3 people who came through Blue Pillar went on to found or lead other companies.
In the news
Frequently asked questions
- What does Blue Pillar do?
- Blue Pillar (Generac Link Manager) provides a platform to unify monitoring and control of industrial energy assets across mixed OEM environments, using protocols such as Modbus and CANBus. It targets industrial and energy operations managing diverse equipment, offering open API integration and support for legacy and custom hardware.
- Who are Blue Pillar's investors?
- Blue Pillar's investors include Allos Ventures, Capital Midwest Fund, Elevate Ventures, Arsenal Growth Equity, Claremont Creek Ventures, EnerTech Capital.
- How much funding has Blue Pillar raised?
- Blue Pillar has disclosed $32.9M raised across 6 rounds.
- Where is Blue Pillar headquartered?
- Blue Pillar is headquartered in Indianapolis, US.





