Fundraising Fox

Blue Pillar

Indianapolis, US · Founded 1959 · Delaware corporation · 4,359 employees on LinkedIn · 6 known investors

Blue Pillar (Generac Link Manager) provides a platform to unify monitoring and control of industrial energy assets across mixed OEM environments, using protocols such as Modbus and CANBus. It targets industrial and energy operations managing diverse equipment, offering open API integration and support for legacy and custom hardware.

EnergyEnterprise SoftwareIoT

Founders & leadership

TJ
Thomas J. WillieExecutive
BWBrad Witter
Brad WitterExecutive
KK
Kevin KushmanNamed on SEC filing
BU
Bryan UrbanNamed on SEC filing

Board

BK
Bill KingsleyBoard director
JMJohn McIlwraith
John McIlwraithinBoard directorManaging Director at Allos Ventures
JR
Jason RottenbergBoard director
PS
Paul StraubBoard director
JP
Jeff PontiusBoard director

Investors · 6

Allos VenturesCincinnati · $1M – $6Mvia John McIlwraith · board
Capital Midwest FundMequon
Elevate VenturesIndianapolis · $20K – $2M
Arsenal Growth EquityreportedWinter Park
Claremont Creek VenturesreportedOakland · $500K – $3M
EnerTech Capitalreported · 2 sourcesPhiladelphia · $1M – $10Mvia Scott Ungerer · board

Reported raises · per SEC filings

Form D private placements

$32.9M disclosed across 6 rounds · 2014–2019

▶$3.1MraisedMar 2019 · 12 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jeff PontiusExecutive Officer
  • Thomas J Willie, IIIExecutive Officer, Director
  • Dennis OdellDirector
  • Paul StraubDirector
  • Brad WitterExecutive Officer, Director
  • Scott UngererDirector
  • John McIlwraithDirector
  • Doug DavisDirector
Offering amount
$4.3M
Amount sold
$3.1M
First sale
Mar 2019
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$1.7MraisedAug 2018 · 11 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jeff PontiusExecutive Officer
  • Doug DavisDirector
  • Paul StraubDirector
  • Thomas J. Willie, IIIExecutive Officer, Director
  • Dennis OdellDirector
  • John McIlwraithDirector
  • Brad WitterExecutive Officer, Director
  • Scott UngererDirector
Offering amount
$2M
Amount sold
$1.7M
First sale
Aug 2018
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$10.3MraisedJan 2017 · 14 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Doug DavisDirector
  • Bill KingsleyDirector
  • Jeff PontiusExecutive Officer
  • John McIlwrathDirector
  • Brad WitterExecutive Officer, Director
  • Dennis OdellDirector
  • Paul StraubDirector
  • Thomas J Willie, IIIExecutive Officer, Director
Offering amount
$14M
Amount sold
$10.3M
First sale
Dec 2016
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$3MraisedJun 2016 · 9 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Paul StraubDirector
  • Jeff PontiusExecutive Officer
  • Brad WitterExecutive Officer, Director
  • Doug DavisDirector
  • John McIlwraithDirector
  • Jason RottenbergDirector
  • Thomas J. Willie, IIIExecutive Officer, Director
  • Bill KingsleyDirector
Offering amount
$3.9M
Amount sold
$3M
First sale
May 2016
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$11.2MraisedFeb 2015 · 10 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Bill KingsleyDirector
  • John McIlwraithDirector
  • Thomas J. WillieExecutive Officer, Director
  • Jeff PontiusDirector
  • Brad WitterExecutive Officer, Director
  • Jason RottenbergDirector
  • Paul StraubDirector
Offering amount
$13.9M
Amount sold
$11.2M
First sale
Feb 2015
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$3.7MraisedJun 2014 · 8 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Brad WitterExecutive Officer, Director
  • Thomas J. WillieExecutive Officer, Director
  • Kevin KushmanDirector
  • Bryan UrbanDirector
  • Paul StraubDirector
  • John McIlwraithDirector
  • Jason RottenbergDirector
Offering amount
$4.2M
Amount sold
$3.7M
First sale
Jun 2014
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

In the news

Blue Pillar raises $10M - [Jcount.com]jcount.com · Jan 2017Blue Pillar Secures New $10 Million Investment - Elevate Ventureselevateventures.com · Jan 2017Blue Pillar Announces Financing From Investors | Energy Management & Lighting | FacilityExecutive.comfacilityexecutive.com · Jan 2017Blue Pillar Secures $14M Led by EnerTech Capitalfinance.yahoo.com · Mar 2015Fast-growing Blue Pillar lands nearly $14M in funding – Indianapolis Business Journalibj.com · Mar 2015Power grid software provider Blue Pillar gets a jolt of money | VentureBeatventurebeat.com · May 2012

Frequently asked questions

What does Blue Pillar do?
Blue Pillar (Generac Link Manager) provides a platform to unify monitoring and control of industrial energy assets across mixed OEM environments, using protocols such as Modbus and CANBus. It targets industrial and energy operations managing diverse equipment, offering open API integration and support for legacy and custom hardware.
Who are Blue Pillar's investors?
Blue Pillar's investors include Allos Ventures, Capital Midwest Fund, Elevate Ventures, Arsenal Growth Equity, Claremont Creek Ventures, EnerTech Capital.
How much funding has Blue Pillar raised?
Blue Pillar has disclosed $32.9M raised across 6 rounds.
Where is Blue Pillar headquartered?
Blue Pillar is headquartered in Indianapolis, US.