BLOOM

BLOOM operates a single platform that bundles mental and behavioral healthcare with broader well-being and family-care services for employees and their households. Its published service set spans personal well-being planning, therapy and 24/7 crisis assistance with mental health navigation, financial wellness consulting, substance use counseling, parent coaching, life coaching and eldercare consulting covering decisions such as assisted living and in-home care. The company positions the offering around organizations that buy wellness benefits on behalf of their people, stating that it works with companies, nonprofits and municipalities.

Alongside the employer-facing platform, BLOOM runs a direct-to-parent product aimed at families raising adolescents aged 8 to 18. That subscription includes an on-demand library of expert-led parenting workshops and curated content, quarterly live virtual master trainings, monthly group coaching sessions led by master coaches trained by Dr. Shefali, 1:1 private coaching, an "Ask the Experts" forum staffed by trained professionals, and one month of teen therapy access on the BetterHelp platform. Content is organized around themes including healthy mind, healthy body, puberty, relationships, gender identity and sexual orientation, digital life and sexual health.

A third product line, the BLOOM Educator Hub, is announced as forthcoming and collects a skills-based health education curriculum for teaching teen health literacy. BLOOM states the curriculum meets the National Health Education Standards and aligns to the CDC's Health Education Curriculum Analysis Tool and National Youth Risk Behavior Surveillance System, and that it is developed by outside educators; the hub was presented as a waitlist-stage launch.

Founding story

BLOOM's consumer origins are described on its site as the work of three parents who struggled to find answers as their own children entered adolescence and who built a resource for young people and the adults caring for them. They recruited experts internationally, partnered with established organizations, and collected questions from friends, family and members of the public before taking those questions to the experts; the effort grew into a collective of doctors, educators and health organizations focused on teen health outcomes and parent-child connection.

Business model

BLOOM sells access to a wellness platform to organizational buyers — companies, nonprofits and municipalities — that provide it as a benefit to their workforces, and separately markets a paid membership directly to parents that packages workshops, live sessions, group and 1:1 coaching, a community forum and a month of third-party teen therapy. Site footers also disclose participation in the Amazon Associates affiliate program, earning commission on qualifying store purchases.

Organization-level platform sales for employee wellness plus a consumer parenting membership sold on a promotional-discount basis, supplemented by affiliate commissions from Amazon store purchases.

Traction

Marketing material for the parenting membership states the product is trusted by more than 5,000 people, with testimonials from members in Brooklyn, New York and Salt Lake City, Utah.

Latest developments

The BLOOM Educator Hub, a skills-based health education curriculum product for wellness educators aligned to National Health Education Standards and CDC frameworks, is being promoted as forthcoming with a signup waitlist.