クリアーション
Tokyo, JP · 4 known investors
Kreation is a Web3 publisher platform for Japanese creators to go global, offering NFT-based commerce, metaverse fashion collectibles, and free-to-play gaming experiences.
Also known as Kreation Inc. · KREATION INC. · Kreation Verse Inc. · KREATION VERSE Inc. · クリアーション株式会社
Founders & leadership
Investors · 4
Also in the syndicate · 1
Company profile
researched Aug 2026Kreation Inc. (クリアーション株式会社, English name KREATION INC.) is a Tokyo-based Web3 company positioning itself as a publisher of Japanese content for global audiences. Its work spans two connected areas: cyber fashion NFTs produced with Japanese and Paris-collection fashion brands, and NFT-based mobile gaming. The company launched a metaverse-fashion-focused NFT marketplace under the KREATION name in October 2021 and has planned, produced and sold one-of-one digital items tied to brands including Maison MIHARA YASUHIRO, TAAKK and TENDER PERSON. It also runs THE HOUSE OF INSOMNIA, a cyber fashion label and private community that announced a Genesis NFT Collection in June 2022 and, in February 2023, a crypto-commerce site where goods are issued as ERC-721 NFTs, settled by smart contract in Ethereum, and accompanied by a physical product gift shipped globally.
The company's game project is TAT Rumble, a free-to-play mobile collectible art game combining fighting-game play with digital card game strategy, set in a "Twelve Anonymous Tournament" of martial artists. Character card NFTs for the TAT project — about 5,500 pieces issued in October 2022 — underpin the game, with artwork by Tatsuro Iwamoto. A test version aimed at single-player mobile play was planned for the first half of 2024, with social features between users planned later; the game was targeted at release in the U.S. and Japan during 2024 on Android and iOS.
Kreation was founded in December 2020 in Japan, with the operating leadership taking their roles in March 2021. After raising from a U.S. venture fund, it established a U.S. entity, Kreation Verse Inc. (Delaware), and made the Japanese company a subsidiary. Its stated vision is to spread cyber fashion culture, and its mission to build a global platform for games and cyber fashion connecting brands, creators and consumers.
Founding story
Kreation was established in Japan in December 2020 and publicly introduced in March 2021 as a company bridging the fashion and online gaming industries, aiming to develop business in the growing cyber fashion field by connecting brands, creators and consumers. Founder and CEO Tomoya Ogawa, a University of Tokyo economics graduate, worked at a U.S. consulting firm and as a lawyer on corporate law, M&A and restructuring matters before joining DeNA in 2010 as executive officer and head of corporate planning, then Akatsuki in 2014 as director and CFO, stepping down from that board in June 2020. Co-founder and COO Akihiro Wajima, an Arizona State University architecture graduate, worked in advertising, Sazaby League and Rakuten, helped launch Farfetch Japan as a director in 2014, and became managing director of Hypebeast Japan in 2019. Both took their Kreation roles in March 2021.
Business model
Kreation plans, produces and sells NFT-based digital products in partnership with fashion brands and creators, operates its own NFT marketplace and a crypto-commerce site where ERC-721 items are purchased and settled on-chain with a physical product gift included and shipped internationally, and develops a free-to-play mobile game built around collectible character NFTs.
Sales of NFT digital items and collections produced with brands and creators, and commerce through the THE HOUSE OF INSOMNIA crypto-commerce site, alongside a free-to-play mobile game with collectible NFT characters.
Traction
Launched a metaverse-fashion NFT marketplace in October 2021 and released one-of-one NFTs with several designer brands; announced a Genesis NFT Collection in June 2022; issued roughly 5,500 fighting-character card NFTs in October 2022, held by about 1,900 owners mainly in the U.S. and Japan; launched an Ethereum-settled crypto-commerce site in February 2023; and raised seed funding in 2022 and 2023.
Latest developments
In November 2023 the company announced a total of $2.1 million in seed funding from Global Brain, Spiral Capital and angel investor Justin Scarpone, earmarked for a blockchain-based fighting game planned for release in the U.S. and Japan during 2024. In January 2025, external news reported the launch of DRAGON NEST DAO, a project to support the expansion of Japanese IP into China and Asia.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
A Japan-founded, U.S.-incorporated startup operating at the intersection of fashion, NFTs and mobile gaming, working with Paris-collection and Japanese designer brands and marketing itself as a route for Japanese IP and content to reach global markets.
Combines designer fashion partnerships with on-chain commerce that pairs each NFT with a physical product gift, and pairs its NFT collections with an in-house game built by staff drawn from Capcom, SNK, Akatsuki and DeNA backgrounds, with character art by Tatsuro Iwamoto.
Technology
Ethereum-based NFTs, with commerce items issued as ERC-721 tokens and payments executed through smart contracts; blockchain-managed digital assets for game character cards; mobile game development for Android and iOS.
Go-to-market
Collaborations and co-branded drops with fashion labels (Maison MIHARA YASUHIRO, TAAKK, TENDER PERSON, DISCOVERED), a proprietary NFT marketplace and secondary listings on OpenSea, a private community around the THE HOUSE OF INSOMNIA Genesis NFT holders, and free-to-play mobile distribution for the TAT Rumble game.
Fashion brands, designers and creators seeking digital and Web3 distribution; NFT collectors and community members; and mobile gamers in the U.S., Japan and other markets.
Geography
Headquarters in Shibuya, Tokyo (23-17 Sakuragaokacho, City Court Sakuragaoka 408), with a U.S. entity registered in Dover, Delaware; products and shipping are offered globally, with the game targeted at the U.S. and Japanese markets.
History
Founded in Japan in December 2020 and publicly announced in March 2021 as a company linking fashion and online gaming, Kreation launched its metaverse-fashion NFT marketplace in October 2021 and announced TAAKK's first NFT sale in January 2022. In March 2022 it set up the U.S. entity Kreation Verse Inc. and disclosed $1.5 million raised from Japanese and U.S. VCs; the Japanese company subsequently became a subsidiary of the U.S. parent. The Genesis NFT Collection for THE HOUSE OF INSOMNIA followed in June 2022, roughly 5,500 TAT character card NFTs were issued in October 2022, and the crypto-commerce site launched in February 2023 with a DISCOVERED collaboration. A further $2.1 million seed round was announced in November 2023 to fund the TAT Rumble game.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 1
by search overlapCompanies competing with クリアーション for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 8
launches, deals, and filingsExternal news reported that KREATION started DRAGON NEST DAO, a project supporting the expansion of Japanese IP into China and Asia.
The U.S. company raised $2.1 million (about 310 million yen) via third-party allotment from Global Brain No.8 fund, Spiral Capital and angel investor Justin Scarpone, to develop a blockchain-based fighting game for release in the U.S. and Japan in 2024.
$2.1M source ↗
The cyber fashion label launched a crypto-commerce site accepting Ethereum payments, with a first collaboration with DISCOVERED; items are issued as ERC-721 NFTs, settlement runs through smart contracts, and buyers receive a physical product gift shipped globally.
Roughly 5,500 fighting character card NFTs were issued; about 1,900 people in the U.S., Japan and elsewhere hold them.
The Genesis NFT Collection was announced, after which the company ran a private community project bridging fashion and Web3.
Kreation set up U.S. corporation Kreation Verse Inc. to accelerate global expansion starting with the U.S. market, later making the Japanese company a subsidiary of the U.S. entity.
The company announced the first NFT sale by fashion brand TAAKK.
Kreation announced the launch of an NFT marketplace specializing in metaverse fashion, connecting fashion products with NFT formats.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- クリアーションkreation.jp · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does クリアーション do?
- Japanese-American Web3 startup building NFT projects and a free-to-play fighting game to take Japanese fashion and content global.
- Who founded クリアーション?
- クリアーション was founded by Tatsuro Iwamoto, Tomoya Ogawa.
- Who are クリアーション's investors?
- クリアーション's investors include Global Brain, Spiral Capital, W Inc..
- Where is クリアーション headquartered?
- クリアーション is headquartered in Tokyo, JP.