BlackCrows
1 known investors
Black Crows designs and sells skis and related equipment across categories such as big mountain, all-terrain, touring, and junior models. It offers a consumer product line spanning multiple ski activities.
Also known as Black Crows Β· Black Crows Skis Β· blackcrows
Investors Β· 1
Company profile
researched Aug 2026Black Crows (stylized blackcrows) is an independent French ski brand based in Chamonix, France, that designs skis, ski poles and technical outerwear. Its ski range is organized by activity and user segment, covering mountain touring, all-terrain, big mountain and resort skiing, with men's, women's (birdie) and junior lines. Named models include Corvus, Camox, Captis, Serpo, Sato, Octo, Anima, Vena Cor, Mirus Cor and the Freebird touring family (e.g. Ova Freebird, Mentis Freebird).
Alongside hardgoods, the company sells apparel (men's, women's, accessories and lifestyle) and equipment such as poles, skins and ski bags. The brand describes its approach as design-driven objects intended to combine aesthetics with on-snow performance for contemporary skiing. Supporting brand activities include ambassadors, the Club de Ski, the Ski Sauvage demo tour and editorial/guide content such as a ski finder, pole finder, lookbook and technology and product-care pages.
Founding story
Black Crows was founded in 2006 in Chamonix by French professional freeskiers Camille Jaccoux and Bruno Compagnet, who set out to combine beauty and efficiency in skis. Wikipedia additionally credits ski industry figure Christophe Villemin as a founder; Villemin is identified in trade press as co-founder and CEO.
Business model
Black Crows develops and sells branded ski hardgoods (skis, poles), technical outerwear and apparel, and accessories such as skins and ski bags, selling directly to consumers through its own online store and through authorized dealers, with a pro-deal program and an ExpertVoice discount channel referenced on its site.
Revenue comes from sales of skis, apparel, poles and other equipment, through direct online retail and an authorized dealer network.
Traction
Skis in the men's collection were shown as sold out on the company's U.S. store. Management cited three consecutive years of solid growth in the North American market as of January 2020, three years after the U.S. launch in 2014.
Latest developments
In January 2020 Black Crows announced additions to its leadership team β VP of Sales and Marketing Thomas Fabre, COO and VP of HR Nathalie Dougados, and CFO and CIO Romain Pollak β renewed its PR partnership with White Cloud Communication, stood up a dedicated North American team in Denver, and prepared its 20/21 all-terrain, big mountain, touring, birdie and junior ranges for the Ski Sauvage demo tour.
βΈFull profile β market position, technology, go-to-market, geography, history
Market position
Positioned as an independent, high-end French freeski brand from Chamonix, known for high-altitude skis; described in 2020 by its own management as still a small company focused on structuring its service levels while growing in North America.
The brand emphasizes independence, Chamonix ski-culture heritage, freeskier founders and a design-led approach in which aesthetics and performance are developed together, supported by a creative direction function (Creative Director Yorgo Tloupas).
Technology
Product development centers on ski construction and geometry, with skis characterized by width classes (75-85 mm through 105+ mm), rocker profiles (front rocker, double rocker) and turn radius, plus dedicated technology and product-care documentation on the company's site.
Go-to-market
The company markets through brand storytelling and campaigns, sponsored ambassadors, a club program, and the Ski Sauvage demo tour with stops in North America and Europe where the season's ranges can be tested alongside local and pro ambassadors. It has exhibited at the Outdoor Retailer Snow Show and works with PR agency White Cloud Communication; product discovery tools such as a ski finder and pole finder support online sales, and an authorized dealer program supports wholesale.
Skiers across ability levels from beginner to expert, segmented by activity (all terrain, big mountain, mountain touring, resort) and by men's, women's and junior ranges; the brand is associated with freeski and high-altitude skiing.
Geography
Headquartered in Chamonix, France, with offices opened in Paris, France and Denver, Colorado; it operates a U.S./English online store and sells across North America and Europe.
History
The brand launched its first ski line, the Corvus, in 2006. It introduced the freebird ski touring range in 2012, its first ski poles in 2013, its first women's range, birdie, in 2014, and its first outerwear collection, Corpus, in 2015. The line was introduced to the U.S. market in 2014, and by January 2020 the company reported three years of growth in North America, established a dedicated team and office in Denver, Colorado, and also opened an office in Paris, France.
Compiled by commissioned research from 6 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 9
launches, deals, and filingsThe company opened offices in Denver, Colorado and Paris, France, including a dedicated North American team based in Denver.
Thomas Fabre joined as VP of Sales and Marketing, Nathalie Dougados as COO and VP of HR, and Romain Pollak as CFO and CIO; co-founders Jaccoux and Compagnet, CEO Christophe Villemin and Creative Director Yorgo Tloupas remained at the helm.
Black Crows presented Corpus, its first outerwear collection.
The Black Crows product line was introduced to the United States market.
The brand introduced birdie, its first women's-specific ski range.
The company launched the freebird range dedicated to ski touring.
Black Crows introduced its first line of skis, the Corvus.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 6
primary sources listed
- men's skis β blackcrowsblack-crows.com Β· web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does BlackCrows do?
- blackcrows is an independent French ski brand from Chamonix making skis, poles and technical outerwear.
- Who are BlackCrows's investors?
- BlackCrows's investors include FELIX CAPITAL.