Bijnis
Agra, IN · Founded 2015 · 702 employees on LinkedIn · 9 known investors
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bijnis is a B2B wholesale platform that connects Indian retailers directly with footwear and apparel manufacturers, cutting out intermediaries to offer factory-direct pricing, low minimum orders, and services like 60-minute delivery, open-box delivery, and returns. It serves small and medium retail shops across India, sourcing from manufacturing clusters such as Agra, Surat, and Ludhiana.
Also known as Bizcrum Infotech Private Limited · Bizcrum Infotech Pvt Ltd · Shoekonnect
Founders & leadership
Bijnis was founded in 2015 by Siddharth Vij, Siddharth Rastogi, Chaitanya Rathi, and Sachin Chauhan.
Investors · 9
Also in the syndicate · 2
Funding
SEC filings, press & company announcements- Undisclosed amountSeries BSep 2021
Westbridge Capital (lead), InfoEdge, Matrix Partners India, Sequoia Capital India, Waterbridge Ventures
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026bijnis, operated by Bizcrum Infotech Private Limited, runs a business-to-business marketplace that links Indian factories with retailers in footwear, apparel, fashion accessories and other lifestyle categories, across men's, women's and kids' segments. Its core product is the 'bijnis factory app', described by co-founder Siddharth Vij as an "operating system for factories": it builds digital factory profiles so small, medium and large manufacturers can be discovered online, generate demand directly from retailers, procure supplies, and build their own distribution channels without depending on wholesalers and agents. The platform also provides third-party payments and logistics services through partnerships with industry players, and the company has said it planned to add production and inventory management tools.
On the buy side, bijnis positions itself as a wholesale marketplace where retailers can purchase directly from the source, with quality assurance and payment security handled by the platform and without price negotiation. The company's site markets a "60-minute factory-to-retailer supply chain" for retailers in smaller-town India ("Bharat"). Reported coverage describes the company as taking a "factory-first" approach within Indian B2B commerce, working with manufacturing clusters such as Agra, Jaipur, Kanpur and Surat.
Founding story
Co-founder Siddharth Vij grew up in Agra as the son of a shoe factory owner and exporter while studying in Delhi, and began experimenting with ways to solve his father's business problems. He had previously co-founded a venture called University Express. He was joined by Chaitanya Rathi, Siddharth Rastogi and Shubham Agarwal, all of whom had personal or family backgrounds in manufacturing, to address the large share of India's roughly 150,000 factories that lacked digital means to reach retailers.
Business model
bijnis operates a two-sided B2B marketplace: manufacturers list and sell through the bijnis factory app, while retailers buy wholesale inventory through the platform. Ancillary services include logistics and payments delivered via third-party partnerships, positioning the app as a broader operating layer for factory operations rather than only a transaction venue.
The platform charges a service fee on every transaction [2].
Traction
By September 2021 more than 5,000 factories in fashion, footwear and lifestyle categories used the bijnis app, about half of them transacting, and over 100,000 retailers had been onboarded; the company employed more than 200 people and had stated a plan to reach 40,000 factories within 24 months [2][3].
Latest developments
The company's website markets a 60-minute factory-to-retailer supply chain and a retailer-facing wholesale marketplace spanning men's, women's and kids' categories, operated under Bizcrum Infotech Private Limited from New Delhi [0][1].
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
bijnis positions itself in the B2B commerce market with a factory-first focus on fashion, footwear and lifestyle categories, a niche its founders contrast with broader B2B players; podcast coverage cites Udaan and Ajio B2B as better-funded competitors. Investor WestBridge Capital described the company as "the B2B platform of choice" in these categories.
Rather than serving retailers or wholesalers first, the company builds primarily for factories, removing traditional agents and wholesalers from the chain so manufacturers retain identity with buyers and higher margins. The founding team's family backgrounds in manufacturing were cited by investors as a source of category understanding.
Technology
A mobile application, available on Google Play, that creates digital factory profiles and catalogues, supports order flow between factories and retailers, and integrates payments and logistics via partners. The company has described plans to add production and inventory management tooling, and cites tools for inventory management, order tracking, digital catalogues and payments.
Go-to-market
Acquisition centres on the mobile bijnis factory app, which digitises factory profiles and gives manufacturers direct access to retailers; the company has said it prioritised ensuring existing factories on the platform generate sufficient demand over maximising manufacturer sign-ups. Distribution also reaches manufacturing clusters such as Agra, Jaipur, Kanpur and Surat, with the retailer-facing marketplace organised by category (men, women, boys, girls).
Small, medium and large manufacturers and factories in footwear, fashion and lifestyle categories, and the retailers across India who buy wholesale from them, including retailers in smaller towns and manufacturing clusters.
Geography
India-focused. The company was founded in Agra and is headquartered in New Delhi, with its listed office in the Mohan Cooperative Industrial Estate; it works with manufacturing clusters including Agra, Jaipur, Kanpur and Surat and serves retailers nationwide.
History
Sources give the founding year as 2015 [2][3][6], while one company directory lists 2014 [5]; the company has also been profiled under the earlier name Shoekonnect [5]. In early 2021 a secondary transaction closed in which founders and executives including Deepinder Goyal and Asish Mohapatra bought shares from existing early investors, and in September 2021 the company announced a $30 million Series B led by WestBridge Capital, bringing total raised to $42 million at that time [2].
Risks & controversies
The company competes with substantially better-funded B2B players including Udaan and Ajio B2B [4]. Its target supply chains in Indian lifestyle categories are described by investors as highly unorganised and fragmented [3]. Reported founding dates and total funding figures vary across sources.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsThe B2B platform for factories raised $30 million (about Rs 220 crore) in a Series B round led by WestBridge Capital, with participation from existing investors InfoEdge, Matrix Partners India, Sequoia Capital India and Waterbridge Ventures. Proceeds were earmarked for expanding the manufacturer and retailer base, product development and hiring on the technology team.
$30M source ↗
bijnis closed a secondary transaction in which startup founders and executives, including Zomato co-founder Deepinder Goyal and OfBusiness founder Asish Mohapatra, purchased shares from existing early investors. Reported as having occurred almost six months before the September 2021 Series B.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Bijnisbijnis.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Bijnis do?
- bijnis is an Indian B2B marketplace and factory app connecting footwear, fashion and lifestyle manufacturers directly with retailers.
- Who founded Bijnis?
- Bijnis was founded by Siddharth Vij, Siddharth Rastogi, Chaitanya Rathi, Sachin Chauhan in 2015.
- Who are Bijnis's investors?
- Bijnis's investors include Info Edge Ventures, WaterBridge Ventures, Z47, Info Edge, Matrix, Sequoia Capital, WestBridge Capital.
- Where is Bijnis headquartered?
- Bijnis is headquartered in Agra, IN.