BHub

BHub is a São Paulo, Brazil-based accounting and back-office services company serving Brazilian businesses, particularly small and medium-sized enterprises. Its service lines cover bookkeeping and financial statements (contabilidade), tax compliance and SPED/accessory obligations (fiscal), payroll and labor routines (departamento pessoal), financial BPO (accounts payable and receivable, reconciliations, management reporting), tax consulting, and corporate/shareholder structuring (societário). The company positions the offering as an integrated back-office "hub" that combines technology with dedicated specialists, and describes a delivery methodology of diagnosis, structured onboarding, recurring execution and continuous audit.

Earlier descriptions of the company frame it as a full back-office SaaS for startups and SMEs, bundling bookkeeping, finance/CFO, HR and legal services so founders spend less time on tasks unrelated to their core activity. Later coverage describes BHub as an accounting company that combines artificial intelligence with accounting professionals. Sector-specialized units operate under group brands: Agrocontar for agribusiness accounting (described as 26 years of exclusive sector focus) and Quality Associados for nonprofit entities, foundations, associations and CEBAS certification (more than 25 years in the segment). The company also markets support for the Brazilian tax reform transition to IBS and CBS, including simulations of cash-flow impact and credit treatment.

Founding story

BHub was founded in 2021 by Jorge Vargas Neto, Fernando Ricco, Marcelio Leal and Vanesa Muglia, with the premise of taking over back-office work unrelated to a company's core activity so business owners could focus on their main operations.

Business model

BHub sells recurring outsourced back-office services — accounting, tax, payroll and financial BPO — delivered by dedicated specialist teams supported by technology that integrates data and automates routines. Service depth is tiered to the client's tax regime and operational complexity, spanning MEI, Simples Nacional, Lucro Presumido, Lucro Real and third-sector entities. Client acquisition is proposal-based ("solicitar proposta"), and clients can migrate off an incumbent accountant through a structured onboarding and data-migration process. Growth has also come through acquisitions of accounting firms, which are operated as specialized group brands.

Recurring fees for outsourced accounting, tax, payroll and financial BPO engagements, scoped to the client's size, tax regime and operational complexity, with additional consulting services (tax and corporate) layered on as needed.

Traction

Company-reported operating scale includes more than 51 million invoices (notas fiscais) recorded per year, R$44 billion reconciled per year and 119,000 lives administered. In 2022 the company reported 150 employees, more than 400 companies served and a target of 700 companies by the end of that year. As of November 2025 it reported 20 acquisitions since 2021 and cumulative funding of more than US$55M (R$300M).

Latest developments

In November 2025 BHub announced a US$10M raise backed by Next Billion Capital Partners with Valor Capital, Monashees and Hedosophia, an extension of an IFC-led round, with proceeds directed to technology development, team expansion and service scaling. Concurrently it acquired agribusiness accounting firm Agrocontar (deal value undisclosed). It also added Mauricio Salton (formerly Pátria) as CFO and Diego Simon (formerly Viva Real and Latitud) as Chief Marketing & Commercial Officer. Its current site emphasizes preparation for Brazil's tax reform transition to IBS and CBS.