BetterYou
30 employees on LinkedIn · 13 known investors
BetterYou uses AI and cognitive science to build workplace wellness programs that encourage healthier habits such as better sleep, more physical activity, and social connection. It targets employers seeking to raise employee engagement, reduce burnout, and lower healthcare costs through data-driven health challenges and rewards.
Investors · 13
Also in the syndicate · 3
Funding
SEC filings, press & company announcements$6M disclosed across 1 of 2 rounds · 2021–2023
- $6MSeries ADec 2023 · 3 sources
Capital Midwest (lead), Great North Ventures, Mairs & Power, NelNet, North Coast Ventures
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 1
by search overlapCompanies competing with BetterYou for the same Google search keywords, organic and paid, via search-intersection analysis.
Non-dilutive funding · 1 SBIR/STTR award
Federal grants — no equity taken| Agency | Phase | Year | Amount |
|---|---|---|---|
| U.S. Air ForceAir Force | Phase I | 2023 | $74.9K |
Source: SBIR.gov award data (U.S. Small Business Administration). SBIR/STTR awards are competitive federal R&D grants and contracts — non-dilutive capital alongside any venture rounds above.
In the news
Frequently asked questions
- What does BetterYou do?
- BetterYou uses AI and cognitive science to build workplace wellness programs that encourage healthier habits such as better sleep, more physical activity, and social connection. It targets employers seeking to raise employee engagement, reduce burnout, and lower healthcare costs through data-driven health challenges and rewards.
- Who are BetterYou's investors?
- BetterYou's investors include Atland Ventures, Capital Midwest Fund, Evolution Ventures, Forefront Venture, Geekdom, Great North Ventures, GROOVE CAPITAL, Service Provider Capital and 2 more.
- How much funding has BetterYou raised?
- BetterYou has disclosed $6M raised across 1 of its 2 known rounds.

