Fundraising Fox

BetterYou

30 employees on LinkedIn · 13 known investors

BetterYou uses AI and cognitive science to build workplace wellness programs that encourage healthier habits such as better sleep, more physical activity, and social connection. It targets employers seeking to raise employee engagement, reduce burnout, and lower healthcare costs through data-driven health challenges and rewards.

Investors · 13

Also in the syndicate · 3

Capital MidwestleadMairs & PowerNorth Coast Ventures

Funding

SEC filings, press & company announcements

$6M disclosed across 1 of 2 rounds · 2021–2023

Source: company announcements and press reports — follow each round's link for the claim.

Competitors · 1

by search overlap

Companies competing with BetterYou for the same Google search keywords, organic and paid, via search-intersection analysis.

Non-dilutive funding · 1 SBIR/STTR award

Federal grants — no equity taken
AgencyPhaseYearAmount
U.S. Air ForceAir ForcePhase I2023$74.9K

Source: SBIR.gov award data (U.S. Small Business Administration). SBIR/STTR awards are competitive federal R&D grants and contracts — non-dilutive capital alongside any venture rounds above.

In the news

Frequently asked questions

What does BetterYou do?
BetterYou uses AI and cognitive science to build workplace wellness programs that encourage healthier habits such as better sleep, more physical activity, and social connection. It targets employers seeking to raise employee engagement, reduce burnout, and lower healthcare costs through data-driven health challenges and rewards.
Who are BetterYou's investors?
BetterYou's investors include Atland Ventures, Capital Midwest Fund, Evolution Ventures, Forefront Venture, Geekdom, Great North Ventures, GROOVE CAPITAL, Service Provider Capital and 2 more.
How much funding has BetterYou raised?
BetterYou has disclosed $6M raised across 1 of its 2 known rounds.