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Beachbody

El Segundo, US · Founded 2020 · 2 known investors

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BODi (Beachbody) sells digital fitness and workout programs (including P90X), nutrition plans, and dietary supplements to consumers through subscriptions and one-time purchases. Programs are accessible via streaming apps such as Apple TV, Roku, Fire, and Google devices, and products are sold in the U.S. and Canada.

ConsumerDirect to ConsumerWellness & Fitness

Founders & leadership

Beachbody was founded in 2020 by Jonathan Congdon and Carl Daikeler.

JC
Jonathan CongdonManager of the Issuer
CDCarl Daikeler
Carl DaikelerCo-founder · Chief Executive OfficerCarl Daikeler co-founded Beachbody over two decades ago to develop integrated fitness, nutrition, and wellness programs; the company grew from early titles like Yoga Booty Ballet to flagship programs including P90X and 21 Day Fix, now operating as BODi with digital streaming and supplement offerings.
JDJonathan D. Gelfand
Jonathan D. GelfandExecutive Vice President of Business and Legal Affairs, General Counsel, and Corporate SecretaryJonathan D. Gelfand served as Chief Legal Officer and General Counsel of The Beachbody Company for 15 years, including through its transition to a public company and a complex three-party merger, where he also led business development and partnerships. He has expertise in entertainment law, intellectual property, strategic partnerships, and regulatory governance.
SCSue Collyns
Sue CollynsExecutive

Board

CN
Colin NevilleManager of the Issuer
JS
John SalterManager of the Issuer
BV
Ben Van de BuntManager of the Issuer
MJ
Michael J. HellerManager of the Issuer

Investors · 2

Rivet Ventureslisted by Rivet VenturesMiami Beach

Reported raises · per SEC filings

Form D private placements

$78.1M disclosed across 2 of 3 rounds · 2019–2023

▶$69.6MraisedOct 2020 · 24 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Carl DaikelerExecutive Officer
  • Jonathan CongdonExecutive Officer
  • Beachbody Holdings, Inc.Director
  • Jonathan GelfandExecutive Officer
  • Sue CollynsExecutive Officer
Offering amount
$69.6M
Amount sold
$69.6M
First sale
Sep 2020
Incorporated
Limited Liability Company, Delaware, 2020
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$8.5MraisedJul 2019 · 11 investors · Other
Rule 506(c)
Officers, directors & promoters on the filing
  • Colin NevilleDirector
  • Ben Van de BuntDirector
  • Michael J. HellerDirector
  • Jonathan CongdonDirector
  • Carl DaikelerExecutive Officer, Director
  • Beachbody Holdings, Inc. .Director
  • Jonathan D. GelfandExecutive Officer
  • John SalterDirector
Offering amount
$8.5M
Amount sold
$8.5M
First sale
Jul 2019
Incorporated
Limited Liability Company, Delaware
Federal exemptions
06c
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Frequently asked questions

What does Beachbody do?
BODi (Beachbody) sells digital fitness and workout programs (including P90X), nutrition plans, and dietary supplements to consumers through subscriptions and one-time purchases. Programs are accessible via streaming apps such as Apple TV, Roku, Fire, and Google devices, and products are sold in the U.S. and Canada.
Who founded Beachbody?
Beachbody was founded by Jonathan Congdon, Carl Daikeler in 2020.
Who are Beachbody's investors?
Beachbody's investors include Lnk, Rivet Ventures.
How much funding has Beachbody raised?
Beachbody has disclosed $78.1M raised across 2 of its 3 known rounds.
Where is Beachbody headquartered?
Beachbody is headquartered in El Segundo, US.