Backstroke
Indianapolis, US · Founded 2024 · Delaware corporation · 2 known investors
Backstroke is an AI-powered email and messaging platform designed for eCommerce brands to drive customer retention and revenue growth. The platform combines lifecycle marketing expertise with artificial intelligence to automate and optimize retention campaigns.
AI & Machine LearningDirect to ConsumerE-commerceMarketing Tech
Founders & leadership
Backstroke was founded in 2024 by Tyler Hill.
TH
Tyler HillinFounder
RJ
Roy J. TaylorNamed on SEC filing
Board
E.
Investors · 2
Funding
SEC filings, press & company announcements$7.6M disclosed across 2 rounds · 2024–2025
- $2.8MraisedJul 2025 · 3 sourcesSource ↗
▶$4.8MraisedJul 2025 · 5 investors · Other TechnologyRule 506(b)
▶$4.8MraisedJul 2025 · 5 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Eric . TobiasDirector
- Aman BrarDirector
- Roy J. TaylorExecutive Officer, Director
- Offering amount
- $4.8M
- Amount sold
- $4.8M
- Minimum investment
- $300K
- First sale
- Apr 2024
- Incorporated
- Corporation, Delaware, 2024
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
2 people who came through Backstroke went on to found or lead other companies.
Competitors · 5
by search overlapCampaign Monitor21 shared keywordsCampaign Monitor provides an email marketing platform with tools for building campaigns from templates, designing automated customer journeys, creating websites, and tracking results through analytics dashboards. It also offers AI features for audience segmentation and campaign optimization, serving businesses managing email marketing.
Twilio17 shared keywordsTwilio provides a cloud-based communications platform that enables businesses to integrate voice, messaging, and video into applications using APIs. The platform combines communication channels, contextual data, and AI orchestration for enterprises and developers building customer experiences.
Mailmodo17 shared keywordsMailmodo is a platform that uses AI to help marketers plan, create, and automate email campaigns with interactive elements like forms and polls directly in emails. The service targets email marketers and enables higher engagement and conversion rates through interactive email experiences and AI-powered campaign automation.
Pipedrive16 shared keywordsPipedrive is a cloud-based customer relationship management (CRM) platform designed for small and medium-sized businesses to manage sales pipelines, track leads, and automate sales processes. The platform provides visual sales funnel management, email marketing integration, customer tracking, and reporting tools to help sales teams close more deals efficiently.
Mailjet13 shared keywordsMailjet is an email platform providing a drag-and-drop marketing email editor, audience segmentation and automation, and a RESTful Email API and SMTP relay for transactional and marketing email at scale. It serves marketing and development teams with deliverability monitoring, integrations, and GDPR-compliant, EU-based infrastructure.
Companies competing with Backstroke for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Backstroke do?
- Backstroke is an AI-powered email and messaging platform designed for eCommerce brands to drive customer retention and revenue growth. The platform combines lifecycle marketing expertise with artificial intelligence to automate and optimize retention campaigns.
- Who founded Backstroke?
- Backstroke was founded by Tyler Hill in 2024.
- Who are Backstroke's investors?
- Backstroke's investors include Ground Game Ventures, High Alpha.
- How much funding has Backstroke raised?
- Backstroke has disclosed $7.6M raised across 2 rounds.
- Where is Backstroke headquartered?
- Backstroke is headquartered in Indianapolis, US.