Backstroke
Indianapolis, US · Founded 2024 · Delaware corporation · 12 employees on LinkedIn · 2 known investors
Find your way into Backstroke
14 people in our graph share verified history with the Backstroke team — schools, employers, funds. One of them is your warm intro.
Ben Stuartunlockedknows Tyler Hill · together at Shutterstock (overlapped)
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Backstroke is an AI-powered email and messaging platform designed for eCommerce brands to drive customer retention and revenue growth. The platform combines lifecycle marketing expertise with artificial intelligence to automate and optimize retention campaigns.
Founders & leadership
Backstroke was founded in 2024 by Tyler Hill.
TH
Tyler HillinCo-Founder, Product & DesignHe brings experience in product strategy, brand design, and SaaS development.
RJ
Roy J. TaylorNamed on SEC filing
Board
E.
Investors · 2
Funding
SEC filings, press & company announcements$7.6M disclosed across 2 rounds · 2024–2025
- $2.8MraisedJul 2025 · 3 sourcesSource ↗
▶$4.8MraisedJul 2025 · 5 investors · Other TechnologyRule 506(b)
▶$4.8MraisedJul 2025 · 5 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Eric . TobiasDirector
- Aman BrarDirector
- Roy J. TaylorExecutive Officer, Director
- Offering amount
- $4.8M
- Amount sold
- $4.8M
- Minimum investment
- $300K
- First sale
- Apr 2024
- Incorporated
- Corporation, Delaware, 2024
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
2 people who came through Backstroke went on to found or lead other companies.
Competitors · 5
by search overlap
Campaign Monitor21 shared keywordsCampaign Monitor provides an email marketing platform with tools for building campaigns from templates, designing automated customer journeys, creating websites, and tracking results through analytics dashboards. It also offers AI features for audience segmentation and campaign optimization, serving businesses managing email marketing.
Twilio17 shared keywordsTwilio provides a cloud-based communications platform that enables businesses to integrate voice, messaging, and video into applications using APIs. The platform combines communication channels, contextual data, and AI orchestration for enterprises and developers building customer experiences.
Mailmodo17 shared keywordsMailmodo is a platform that uses AI to help marketers plan, create, and automate email campaigns with interactive elements like forms and polls directly in emails. The service targets email marketers and enables higher engagement and conversion rates through interactive email experiences and AI-powered campaign automation.
Pipedrive16 shared keywordsPipedrive is a cloud-based customer relationship management (CRM) platform designed for small and medium-sized businesses to manage sales pipelines, track leads, and automate sales processes. The platform provides visual sales funnel management, email marketing integration, customer tracking, and reporting tools to help sales teams close more deals efficiently.
Mailjet13 shared keywordsMailjet provides email delivery and marketing services, including the Email Previews feature that allows users to test how campaigns render across multiple email clients and devices before sending. The platform serves marketing and communications teams who need to ensure deliverability and proper rendering across inbox environments.
Companies competing with Backstroke for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Backstroke do?
- Backstroke is an AI-powered email and messaging platform designed for eCommerce brands to drive customer retention and revenue growth. The platform combines lifecycle marketing expertise with artificial intelligence to automate and optimize retention campaigns.
- Who founded Backstroke?
- Backstroke was founded by Tyler Hill in 2024.
- Who are Backstroke's investors?
- Backstroke's investors include Ground Game Ventures, High Alpha.
- How much funding has Backstroke raised?
- Backstroke has disclosed $7.6M raised across 2 rounds.
- Where is Backstroke headquartered?
- Backstroke is headquartered in Indianapolis, US.