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Backstroke

Indianapolis, US · Founded 2024 · Delaware corporation · 12 employees on LinkedIn · 2 known investors

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Backstroke is an AI-powered email and messaging platform designed for eCommerce brands to drive customer retention and revenue growth. The platform combines lifecycle marketing expertise with artificial intelligence to automate and optimize retention campaigns.

AI & Machine LearningDirect to ConsumerE-commerceMarketing Tech

Founders & leadership

Backstroke was founded in 2024 by Tyler Hill.

THTyler Hill
Tyler HillCo-Founder, Product & DesignHe brings experience in product strategy, brand design, and SaaS development.
RJ
Roy J. TaylorNamed on SEC filing

Board

E.Eric . Tobias
Eric . TobiasBoard MemberInvestor at High Alpha
ABAman Brar
Aman BrarBoard directorFounding Partner at Ground Game Ventures

Investors · 2

High Alphalisted by High AlphaIndianapolisvia Eric Tobias · board

How we know: High Alpha's portfolio page · a partner's Signal profile · board seat on SEC Form D · funding news · the VCSheet dataset · Not right? Tell us

Funding

SEC filings, press & company announcements

$7.6M disclosed across 2 rounds · 2024–2025

▶$4.8MraisedJul 2025 · 5 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Eric . TobiasDirector
  • Aman BrarDirector
  • Roy J. TaylorExecutive Officer, Director
Offering amount
$4.8M
Amount sold
$4.8M
Minimum investment
$300K
First sale
Apr 2024
Incorporated
Corporation, Delaware, 2024
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

2 people who came through Backstroke went on to found or lead other companies.

Eric TobiasDirectorFounded Opendate +1Aman BrarDirectorFounded Jobvite

Related companies · 5

Campaign MonitorCampaign Monitor is an email marketing platform for building and sending branded email campaigns using a drag-and-drop editor, templates, audience segmentation, and personalization. It also offers marketing automation, SMS marketing, signup forms, reporting and analytics, and integrations with e-commerce platforms and CRMs.
TwilioTwilio provides a cloud-based communications platform that enables businesses to integrate voice, messaging, and video into applications using APIs. The platform combines communication channels, contextual data, and AI orchestration for enterprises and developers building customer experiences.
MailmodoMailmodo is a platform that uses AI to help marketers plan, create, and automate email campaigns with interactive elements like forms and polls directly in emails. The service targets email marketers and enables higher engagement and conversion rates through interactive email experiences and AI-powered campaign automation.
PipedrivePipedrive is a cloud-based customer relationship management (CRM) platform designed for small and medium-sized businesses to manage sales pipelines, track leads, and automate sales processes. The platform provides visual sales funnel management, email marketing integration, customer tracking, and reporting tools to help sales teams close more deals efficiently.
MailjetMailjet provides email delivery and marketing services, including the Email Previews feature that allows users to test how campaigns render across multiple email clients and devices before sending. The platform serves marketing and communications teams who need to ensure deliverability and proper rendering across inbox environments.

Companies working in the same space as Backstroke.

In the news

Backstroke Raises $2.8M in Fundingfinsmes.com · Jul 2025Backstroke Lands $2.8M, New Executive Talent, and Announces Upgraded Features Amid AI Marketing Boomfinance.yahoo.com · Jul 2025Backstroke Raises $2M in Seed Fundingfinsmes.com · Jun 2024

Frequently asked questions

What does Backstroke do?
Backstroke is an AI-powered email and messaging platform designed for eCommerce brands to drive customer retention and revenue growth. The platform combines lifecycle marketing expertise with artificial intelligence to automate and optimize retention campaigns.
Who founded Backstroke?
Backstroke was founded by Tyler Hill in 2024.
Who are Backstroke's investors?
Backstroke's investors include Ground Game Ventures, High Alpha.
How much funding has Backstroke raised?
Backstroke has disclosed $7.6M raised across 2 rounds.
Where is Backstroke headquartered?
Backstroke is headquartered in Indianapolis, US.