Aura

Aura began in 2017 as iSubscribed, Inc., founded by serial entrepreneur Hari Ravichandran (previously founder/CEO of Endurance International Group, a publicly traded web-hosting company he grew to roughly $3.5B in value). In 2018, iSubscribed — backed by investors including WndrCo and General Catalyst — acquired Intersections Inc. and its Identity Guard brand, a legacy identity-protection business, giving the young company an established credit-monitoring and identity-theft-insurance product. In 2019 the combined business, along with the Intrusta brand, was rebranded as Aura, positioning itself as an all-in-one digital safety platform rather than a single-point identity-monitoring service.

Through 2020–2021 Aura executed a rapid roll-up strategy, acquiring VPN/antivirus provider Pango (parent of Hotspot Shield/AnchorFree lineage) along with FigLeaf and PrivacyMate to add privacy and device-security tools, and then acquiring Circle Media Labs — maker of the Circle parental-control device/app (notable for its earlier partnership with Disney) — to add family safety and screen-time management. These deals turned Aura into a bundled 'all-in-one' consumer safety suite spanning identity, privacy, device security and family/parental controls. In 2022, MetLife became Aura's exclusive U.S. employer-benefits distribution partner, extending Aura's reach into voluntary workplace benefits.

In 2024 Aura's broader corporate structure was split into two independent companies — Aura (consumer/SMB digital safety) and Point Wild — and Aura closed a $140 million Series G round (a mix of equity and debt) to fund continued growth. By 2025 the company reported over 1.3 million customers protected, was named to the Inc. 5000 fastest-growing private companies list, and was recognized as a top workplace (Boston Globe, USA Today, Comparably).

Business model

Consumer and business subscription (SaaS) model; also distributed via channel/insurance partners (e.g., employee-benefit distribution via MetLife) and MSP/enterprise channels for Aura Business.

Recurring subscription fees (monthly/annual) for individual, couple, and family safety plans, plus B2B2C distribution deals and enterprise/MSP security contracts; post-Qoria also includes school-district SaaS licensing.