Augment

Augment is a San Francisco-based company that develops Augie, an AI productivity platform (marketed as an "AI teammate") for logistics, freight and supply chain operations. Augie automates repetitive operator work involved in booking and executing truck shipments and related order-to-cash processes, including quoting, load building, carrier selection, track and trace, appointment scheduling, document management, customer service, invoicing and collections. The product is designed to operate across the channels and systems operators already use — ERP and TMS platforms, email, voice, messaging and load boards — rather than replacing existing systems.

The platform includes a Workflow Builder that lets customers define workflows from standard operating procedures in plain English, and a Knowledge Hub that consolidates structured and unstructured company data so operators can get consistent answers to SOP, policy, pricing, service and compliance questions. Augment serves freight brokerages, full-truckload carriers, LTL and last-mile carriers, shippers and, following its 2026 acquisition of Merlin, B2B wholesale distributors.

The company states it has raised $110 million in capital, supports roughly $50 billion in aggregate freight under management and $20 billion in distributor revenue under management, and employs 160+ people; press coverage at the time of its Series A reported roughly 100 employees with offices in San Francisco, Chicago and Toronto.

Founding story

Augment was founded by technology builders and supply chain operators who previously founded Deliverr, an e-commerce-focused 3PL acquired by Shopify for $2.1 billion in July 2022; the founding team states it has managed $6 billion in 3PL and fleet operations. CEO Harish Abbott, who worked at Amazon Fulfillment before founding Deliverr, describes the company's origin in the observation that trucking operators spend their days matching supply and demand, negotiating shipments and managing a flood of emails, calls, quotes and documents across disconnected systems — slow, error-prone work that Augie was built to automate 24/7.

Business model

Augment sells its Augie AI platform to enterprise supply chain organizations — freight brokerages, carriers, shippers and distributors — deploying it alongside existing ERP, TMS and communication systems. The company describes an implementation approach in which its team embeds with customer operators to learn workflows and build fitted solutions.

Traction

At the time of its September 2025 Series A, Augie supported over $35 billion in freight under management across dozens of shippers and brokerages; the company later cited $50 billion in aggregate freight under management and $20 billion in distributor revenue under management. Augie automates more than 300 driver check-ins per week for Hirschbach Motor Lines. Reported customer gains include a 40% reduction in invoice delays, three-plus days of billing cycle acceleration, 2%+ gross margin improvement per load, 30-50% productivity improvement for operations and 25%+ reduction in customer churn. Named customers and references include Arrive Logistics, Armstrong Transport Group, NFI, Transportation One, Ewing Outdoor Supply and Johnstone Supply Heartland Group.

Latest developments

In April 2026 Augment acquired stealth AI startup Merlin to enter the U.S. wholesale distribution market, adding Alex Moazed as President of Wholesale Distribution and extending Augie to distributor quote-to-cash, sales order entry and supplier portal workflows; CEO Harish Abbott indicated further acquisitions of early-stage supply chain AI startups may follow. In July 2026, Johnstone Supply Heartland Group selected Augment as its AI partner, and Augment was named an AI Solution Provider winner in FreightWaves' 2026 AI Excellence in Supply Chain Awards. In August 2026, McLeod Software integrated Augment's AI assistant into its PowerBroker TMS to automate carrier selection and shipment tracking.