Audigent
acquired by Experian59 employees on LinkedIn · 6 known investors
Audigent is a data activation, curation, and identity platform that enables privacy-safe, first-party data targeting for programmatic advertising at scale without cookies. It serves brands, media agencies, and publishers seeking improved campaign performance and media monetization.
Also known as Audigent NYC
Founders & leadership
Investors · 6
Company profile
researched Aug 2026Audigent operates a data activation, curation and identity platform for programmatic digital advertising. Its stated purpose is to make privacy-safe, first-party data usable for addressability and media monetization at scale without relying on cookies. The company positions itself as one of the industry's first data curation platforms, applying first-party, contextual and cognitive data directly against curated inventory from the supply side.
The product line is split between publisher- and advertiser-facing offerings. For publishers, Audigent provides a 1st Party Data Platform and Hadron ID, a cookieless identifier described as a five-point identity framework combining deterministic and probabilistic signals to target audiences across distributed publisher and SSP networks. For advertisers, the company sells curated private marketplace products — SmartPMP, ContextualPMP and CognitivePMP (the latter built on Comscore Predictive Audiences) — along with self-serve ContextualPMP and Comscore CognitivePMP marketplaces, a data agency offering data-driven strategy and creative work, and 1st Unit interactive rich media ad units.
Business model
Audigent sits between publishers and advertisers, licensing and curating verified, opt-in first-party data from publisher and data partners and packaging it with premium inventory into private marketplace (PMP) deals bought by brands and agencies. The company states that PMP pricing under its model is determined by bid floors and curation fees only, indicating curation fees on media transacted as a revenue component, alongside identity, data platform, agency services and rich media ad products.
Curation fees applied to curated private marketplace deals (with pricing otherwise set by bid floors), plus data platform, identity, data agency and rich media ad unit offerings sold to publishers, brands and agencies.
Traction
The company reports serving more than 100,000 campaigns each month for large brands and global media agencies, integrations with over 20 SSPs, and data scale figures including 4.0+ billion first-party IDs, a 13.3+ billion first-party device graph, 1.7+ billion mobile advertising IDs, 476,080 web and mobile sites and more than 400,000 audience segments.
▸Full profile — market position, technology, go-to-market, geography
Market position
Presents itself as a leader in the programmatic data curation category, operating across more than 20 leading SSPs and serving over 100,000 campaigns per month for large brands and global media agencies.
Audigent describes itself as the first data provider to apply first-party, contextual and cognitive data directly against curated inventory from the supply side, and as an early data curation platform underpinned by its own identity suite. It argues curated deals can be optimized from both the supply side and the demand side simultaneously, and that its pricing structure avoids bid shading and first- and second-price auction dynamics.
Technology
The platform combines a first-party data management and activation layer with Hadron ID, a five-point identity framework balancing deterministic and probabilistic signals to enable cookieless targeting across publisher and SSP bidstreams. Curated PMP products (SmartPMP, ContextualPMP, CognitivePMP) use artificial intelligence and machine learning to package and optimize consumer-safe data against premium inventory supply, and the platform is integrated with more than 20 supply-side platforms.
Go-to-market
Direct enterprise sales to brands, agencies and publishers via demo requests, supported by self-serve marketplaces for creating and searching ContextualPMPs and Comscore CognitivePMPs, and by case studies and content marketing.
Large brands and global media agencies buying programmatic media, and premium digital publishers and data owners seeking monetization and first-party data infrastructure. Named publisher and data partners include Conde Nast, TransUnion, Warner Music Group, Penske, a360 Media and Fandom.
Geography
Lists an office in New York City at 200 Varick St., Suite 514, New York, NY 10014, and describes serving the world's largest brands and global media agencies.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 1
by search overlapCompanies competing with Audigent for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
▸Research sources · 1
primary sources listed
- Audigentaudigent.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Audigent do?
- Audigent is a data activation, curation and identity platform for cookieless, first-party data programmatic advertising.
- Who founded Audigent?
- Audigent was founded by Brian Brater.
- Who are Audigent's investors?
- Audigent's investors include Broadscale, Evolution VC Partners, Flucas Ventures, GOAL Ventures, Lauder Partners, RiverPark Ventures.
- Who acquired Audigent?
- Audigent was acquired by Experian.