Atomic FI
Sandy, US · Founded 2019 · Delaware corporation · 5 known investors
Utah-based fintech providing APIs that connect payroll, HRIS and merchant systems to banks and fintechs.
Also known as Atomic · Atomic FI, Inc. · Atomic Financial
Founders & leadership
Atomic FI was founded in 2019 by Jordan Wright.
Investors · 5
Also in the syndicate · 4
Reported raises · per SEC filings
Form D private placements$13.6M disclosed across 3 of 5 rounds · 2019–2025
▶$7MraisedDec 2020 · 5 investors · Other TechnologyRule 506(b)
- Stephanie ChooDirector
- Arjan SchutteDirector
- Michael LeeDirector
- Jordan WrightExecutive Officer, Director
- Scott WeinertExecutive Officer, Director
- Offering amount
- $7M
- Amount sold
- $7M
- First sale
- Dec 2020
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$5.9MraisedJul 2020 · 11 investors · Other TechnologyRule 506(b)
- Stephanie ChooDirector
- Scott WeinertExecutive Officer, Promoter
- Jordan WrightExecutive Officer, Director, Promoter
- Offering amount
- $5.9M
- Amount sold
- $5.9M
- First sale
- Jun 2020
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$650KraisedOct 2019 · 5 investors · Other TechnologyRule 506(b)
- Scott WeinertExecutive Officer, Promoter
- Jordan WrightExecutive Officer, Director, Promoter
- Offering amount
- $750K
- Amount sold
- $650K
- First sale
- Oct 2019
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Atomic (Atomic FI, Inc.) is a financial technology company founded in 2019 that builds connectivity infrastructure linking consumer payroll, HRIS and merchant accounts to banks and fintech applications. Its API-based products include direct deposit switching, income and employment verification, payment method updating, and subscription management, which financial institutions embed into their own digital banking experiences so end users can visualize and manage recurring expenses and consolidate financial activity in one application.
The company sells to financial institutions and fintech platforms in the United States, and states that nine of the ten largest U.S. financial institutions work with it. At FinovateSpring 2024 it demonstrated PayLink, a tool that lets consumers manage, modify and optimize recurring payments and subscriptions from within their bank. Stated forward-looking initiatives include enabling consumers to qualify for and repay financial obligations directly from their paycheck, access to earned but unpaid wages ahead of the pay cycle, and passwordless authentication via its Uplink technology.
Founding story
Atomic was founded in 2019 by repeat fintech entrepreneurs Jordan Wright and Scott Weinert, who previously built Unbill, which was acquired by Q2 Holdings. They were joined by Andrea Martone, who serves as Chief Product Officer; Wright is CEO and Weinert is CTO.
Business model
B2B software and API infrastructure sold to financial institutions and fintech platforms, which integrate Atomic's connected banking features into their own products for end consumers.
Revenue is generated through partnerships with financial institutions and fintech platforms, with subscription-based arrangements for features such as direct deposit switching and subscription management, priced according to usage or integration level.
Traction
The company reports more than 6 million average yearly users, partnerships with eight to nine of the top ten U.S. financial institutions, and total funding described as approximately $72.4 million on its own site and nearly $79 million following the 2025 strategic round.
Latest developments
In April 2025 Atomic raised $10 million in a strategic round led by Capital One Ventures, Citi Ventures and FNB Corporation, bringing reported total funding to nearly $79 million. FNB is both an investor and a client, integrating Atomic into its eStore digital platform. The company said the capital will fund deeper investment in existing products and development of new offerings for financial institution and fintech partners.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned in the payroll/financial data connectivity segment, reporting relationships with eight to nine of the top ten U.S. financial institutions and backing from bank-affiliated and venture investors.
Combines payroll, HRIS and merchant connectivity in a single API suite covering deposit switching, income verification, payment method updates and subscription management, marketed to banks as a driver of deposit growth and primary-account engagement.
Technology
APIs and integrations with payroll providers, HRIS platforms and merchants supporting direct deposit switching, income and employment verification, payment method updates and subscription management, plus proprietary Uplink passwordless authentication technology.
Go-to-market
Direct enterprise sales and partnerships with large U.S. financial institutions and fintechs, including cases where a partner is both client and investor (FNB Corporation). Product visibility is also built through industry demonstrations such as FinovateSpring 2024.
Banks and other financial institutions, and fintech companies seeking embedded payroll connectivity, income verification, payment updating and subscription management capabilities; end beneficiaries are their consumer customers.
Geography
United States; offices/addresses reported in the Salt Lake City area of Utah, including Sandy and Cottonwood Heights.
History
Founded in 2019 in Utah, Atomic raised early venture financing in 2020, followed by a Series A and a $40 million Series B announced in March 2022 with participation from investors including ATX Venture Partners, Core Innovation Capital, Greylock and Mercato Partners. It demonstrated its PayLink subscription-management product at FinovateSpring 2024 and in April 2025 raised a $10 million strategic round from Capital One Ventures, Citi Ventures and FNB Corporation.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 4
launches, deals, and filingsStrategic round bringing total funding to nearly $79 million; existing investors include Greylock, Portage Ventures, ATX Venture Partners, Mercato Partners and Core Innovation Capital. Proceeds earmarked for product innovation and expansion.
$10M source ↗
FNB, also an investor, uses Atomic's solutions to lower acquisition costs, increase lifetime value and support its omnichannel Clicks-to-Bricks strategy.
Atomic showcased PayLink, a subscription management tool allowing consumers to manage, modify and optimize recurring payments and subscriptions within their bank.
Series B of $40 million announced five months after its Series A, with investors including ATX Venture Partners, Core Innovation Capital, Greylock and Mercato Partners, to connect banks and fintechs to consumers' paychecks.
$40M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structure▸Research sources · 5
primary sources listed
- Atomic Raises $10 Million to Boost Innovation and Expansion - Finovatefinovate.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Atomic FI do?
- Utah-based fintech providing APIs that connect payroll, HRIS and merchant systems to banks and fintechs.
- Who founded Atomic FI?
- Atomic FI was founded by Jordan Wright in 2019.
- Who are Atomic FI's investors?
- Atomic FI's investors include Core Venture Capital.
- How much funding has Atomic FI raised?
- Atomic FI has disclosed $13.6M raised across 3 of its 5 known rounds.
- Where is Atomic FI headquartered?
- Atomic FI is headquartered in Sandy, US.