Atidot
Tel Aviv, IL · Founded 2016 · 15 employees on LinkedIn · 8 known investors
Atidot provides AI-based predictive analytics for the life insurance and annuities industry, helping carriers optimize customer lifetime value and improve customer experience. It works with tier-one life and annuities insurers, primarily in North America and Europe.
Also known as Atidot Ltd.
Founders & leadership
Atidot was founded in 2016 by Dror Katzav.
Investors · 8
Also in the syndicate · 3
Company profile
researched Aug 2026Atidot is an insurtech company that supplies AI, machine learning and predictive analytics software to life insurance and annuity carriers. Its SaaS product lets insurers combine their own policy and book-of-business data with external data sources to model policyholder behavior, assess risk and inform actuarial and commercial decisions. The company positions two main solution lines: an In-Force solution aimed at generating additional revenue from existing policyholders, and an Online Customers solution aimed at supporting distribution channels with predictive analytics.
The platform released in May 2023 predicts the behavior of whole life, universal life and term life policyholders in real time, recommends products matched to individual policyholder profiles, and integrates via APIs with external CRM systems so that marketing and retention campaigns can be launched from within the platform using in-force policyholder data. Atidot also delivers its predictive models embedded in partner ecosystems, for example alongside iPipeline's InsureSight case analytics and within a partner's GIDP ecosystem.
The company describes its team as a mix of insurance-industry practitioners, veteran actuaries, data scientists and engineers, several with backgrounds in Israeli military intelligence units. Senior hires have come from carriers and financial institutions, including a Chief Strategy Officer who was previously Chief Actuary of New York City and a VP of Business Development previously at Guardian Life and Deutsche Bank.
Founding story
Atidot was founded in 2016 by veterans of Israeli military intelligence units together with a former chief actuary at Israel's Ministry of Finance. Co-founders identified in press coverage are Dror Katzav, Assaf Mizan and Barak Bercovitz. Katzav spent 11 years as an officer in the Israeli Defense Forces Intelligence Corps working in AI and cybersecurity and consulted for Israeli startups before building the company. The name Atidot means fortune-telling in Hebrew, reflecting the company's predictive-analytics focus.
Business model
Software-as-a-service sold to life insurance and annuity carriers, with predictive-analytics models also distributed through technology partners that embed Atidot outputs in their own platforms and ecosystems.
SaaS/subscription software licensed to insurance carriers; the company was described at its Series A as a SaaS insurtech.
Traction
The company reports more than 40 million policies analyzed and cites carrier deployments with Guardian Life and Pacific Life. At the time of its 2018 Series A it had 20 employees in Israel and five in London and the U.S., with plans to hire ten more staff in the U.S.
Latest developments
In May 2023 Atidot announced a new platform with real-time policyholder behavior prediction across whole, universal and term life, product recommendation, and API integration to external CRM systems for campaign execution. It received ISO27001 certification in November 2022 and has been included in an Insurtech 100 most innovative companies list.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned as a predictive-analytics innovation partner to life insurers; named a Gartner 'Cool Vendor 2019' in Insurance and included in an Insurtech 100 most innovative companies list.
Combination of actuarial and insurance domain expertise with AI/data-science capability, an installed base of tier-one carrier relationships, and operationalization of model output through CRM-integrated campaign execution rather than analytics alone.
Technology
Artificial intelligence, machine learning and predictive analytics applied to insurers' in-force and sales data enriched with external data; real-time behavioral prediction across whole life, universal life and term life products, product-recommendation models, and API integrations to external CRM systems. The company holds ISO27001 certification for information security management.
Go-to-market
Direct enterprise sales to carriers, supported by a global sales organization, plus a partner network of solution providers and distribution platforms that integrate Atidot models (for example iPipeline's InsureSight case analytics used by Pacific Life).
Tier-one life insurance and annuity carriers, principally in North America and Europe; named users and partners include Guardian Life, Pacific Life and iPipeline.
Geography
Headquartered in Israel (Tel Aviv area; Ramat Gan as of 2018) with additional offices variously described as California/Palo Alto, London/UK, and Spain; customers are mostly in North America and Europe.
History
Founded in 2016 and initially based in Ramat Gan, Atidot raised a $5 million Series A in March 2018 led by Vertex Ventures Israel, bringing total funding to $6 million at that time, and appointed former MetLife and Prudential Financial executive Martin Snow as VP and chief delivery officer. It was selected as a Gartner 'Cool Vendor 2019' in Insurance. In June 2020 Pacific Life selected iPipeline's InsureSight case analytics with Atidot's predictive models. The company received ISO27001 certification in November 2022 and launched an expanded AI platform in May 2023.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 1
by search overlap
Companies competing with Atidot for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 7
launches, deals, and filingsAtidot reported inclusion in the Insurtech 100 list of most innovative companies.
Atidot launched a new platform providing real-time behavior prediction for whole life, universal life and term life policyholders, product recommendations per policyholder, and integrated APIs to external CRM systems for launching marketing campaigns from the platform.
Atidot announced it received ISO/IEC 27001 certification for its information security management system.
iPipeline announced that Pacific Life selected its InsureSight case analytics with Atidot's predictive analytics models to analyze the impact of product and pricing changes based on prior sales performance and industry data.
Atidot was selected by Gartner as a 'Cool Vendor 2019' in Insurance.
Atidot announced a $5 million Series A round led by Vertex Ventures Israel, with participation from the D. E. Shaw Group, Poalim Capital Markets and Moneta Seeds Management Company, bringing total funding to $6 million.
$5M source ↗
Atidot appointed former MetLife and Prudential Financial executive Martin Snow as vice president and chief delivery officer.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 5
primary sources listed
- Atidotatidot.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Atidot do?
- Israeli insurtech offering AI and predictive analytics to life insurance and annuity carriers for sales, retention and in-force management.
- Who founded Atidot?
- Atidot was founded by Dror Katzav in 2016.
- Who are Atidot's investors?
- Atidot's investors include Mindset Venture, Moneta VC, J-Ventures, SixThirty Ventures, Vertex Ventures.
- Where is Atidot headquartered?
- Atidot is headquartered in Tel Aviv, IL.