Athliance Holdings
Fort Lauderdale, US · Founded 2021 · Delaware corporation
Athliance provides PointGuard, an NIL (Name, Image, Likeness) compliance and disclosure management platform for universities, athletics departments, student-athletes, brands, and NIL marketplaces. The software handles opportunity disclosure workflows, deal approvals, education tools, risk assessments, and analytics, with an API for integrating disclosure into third-party marketplaces.
Founders & leadership
SH
SEAN HUGHESExecutive
DC
DIMITRI CONSTANTINEExecutive
AB
ANTHONY BRUNOExecutive
PS
PETER SCHOENTHALNamed on SEC filing
Reported raises · per SEC filings
Form D private placements$5.9M disclosed across 1 round · 2021
▶$5.9MraisedMay 2021 · 4 investors · Other TechnologyRule 506(b)
▶$5.9MraisedMay 2021 · 4 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- SEAN HUGHESExecutive Officer, Director
- PETER SCHOENTHALExecutive Officer, Director
- DIMITRI CONSTANTINEExecutive Officer, Director
- ANTHONY BRUNOExecutive Officer, Director
- Offering amount
- $5.9M
- Amount sold
- $5.9M
- First sale
- Apr 2021
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 4
by search overlapIconsource9 shared keywordsIcon Source operates a marketplace connecting brands with athletes for influencer marketing and endorsement deals, including college NIL (name, image, likeness) partnerships. It gives companies access to a pool of over 400,000 athletes for campaigns across sports, media, and digital initiatives.
NCSA9 shared keywordsNCSA operates an online college recruiting platform where student-athletes build profiles, upload highlight videos and transcripts, search for colleges, and message college coaches directly. It also offers developmental coaching through IMG Academy and serves athletes, college coaches, and club/high school coaches.
Opendorse7 shared keywordsOpendorse operates a platform for athlete influencer marketing, connecting brands with college and student athletes to run full-service endorsement campaigns at scale. It serves brands seeking athlete partnerships and athletes monetizing their name, image, and likeness.
MOGL5 shared keywordsMOGL operates a marketplace and software platform for NIL (name, image, and likeness) deals in collegiate athletics, connecting student-athletes with donors and brands. Its tools cover activity management, messaging, compliance disclosure, fulfillment verification, and payment processing for college sports collectives.
Companies competing with Athliance Holdings for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Athliance Holdings do?
- Athliance provides PointGuard, an NIL (Name, Image, Likeness) compliance and disclosure management platform for universities, athletics departments, student-athletes, brands, and NIL marketplaces. The software handles opportunity disclosure workflows, deal approvals, education tools, risk assessments, and analytics, with an API for integrating disclosure into third-party marketplaces.
- How much funding has Athliance Holdings raised?
- Athliance Holdings has disclosed $5.9M raised across 1 round.
- Where is Athliance Holdings headquartered?
- Athliance Holdings is headquartered in Fort Lauderdale, US.

