Asure Software
NASDAQ: ASURAustin, US · Delaware corporation · 3 known investors
Find your way into Asure Software
789 people in our graph share verified history with the Asure Software team — schools, employers, funds. One of them is your warm intro.
Starling Cousleyunlockedknows John Pence · together at Arthur Andersen & Co. (overlapped)
×8knows the team · via Oracle
knows the team · via Fidelity Investments
knows the team · via Arthur Andersen & Co.
knows the team · via Marquette University
Asure provides cloud-based human capital management software and services that help businesses manage payroll, HR, and compliance. The company serves growing businesses and entrepreneurs across the United States.
Founders & leadership
JP
John PenceinChief Financial OfficerJohn Pence is an Executive Officer at Asure Software, which provides cloud-based human capital management software for payroll, HR, and compliance. He is a Certified Public Accountant licensed in Texas.
EG
Eyal GoldsteininPresidentEyal Goldstein brings over 20 years of enterprise software experience to his role as President and Chief Revenue Officer of Asure Software. He previously served as Chief Revenue Officer at FilmTrack and Executive Vice President at DAZ Systems, with expertise in solution selling, SaaS, and cloud computing.
PG
Pat GoepelinChairman & CEOPat Goepel is Chairman and CEO of Asure Software, which provides cloud-based human capital management software and services for payroll, HR, and compliance.
Board
BO
Bradford OberwagerBoard director
GL
Grace LeeBoard director
DG
Daniel GillBoard director
WC
William Carl DrewBoard director
BA
Benjamin AllenBoard director
BR
Bjorn ReynoldsBoard director
Investors · 3
Reported raises · per SEC filings
Form D private placements$14M disclosed across 5 rounds · 2024–2025
▶$3.1MraisedFeb 2026 · 7 investors · Business ServicesRule 506(b)
▶$3.1MraisedFeb 2026 · 7 investors · Business Services
Rule 506(b)Officers, directors & promoters on the filing
- John PenceExecutive Officer
- Bjorn ReynoldsDirector
- Bradford OberwagerDirector
- Benjamin AllenDirector
- Eyal GoldsteinExecutive Officer
- Grace LeeDirector
- William Carl DrewDirector
- Patrick GoepelExecutive Officer, Director
- Daniel GillDirector
- Offering amount
- $4M
- Amount sold
- $3.1M
- First sale
- Aug 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1.7MraisedOct 2025 · 4 investors · Business ServicesRule 506(b)
▶$1.7MraisedOct 2025 · 4 investors · Business Services
Rule 506(b)Officers, directors & promoters on the filing
- Bradford OberwagerDirector
- William Carl DrewDirector
- Daniel GillDirector
- Eyal GoldsteinExecutive Officer
- John PenceExecutive Officer
- Benjamin AllenDirector
- Grace LeeDirector
- Bjorn ReynoldsDirector
- Patrick GoepelExecutive Officer, Director
- Offering amount
- $1.7M
- Amount sold
- $1.7M
- First sale
- Oct 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$4.3MraisedJul 2024 · 4 investors · Business ServicesRule 506(b)
▶$4.3MraisedJul 2024 · 4 investors · Business Services
Rule 506(b)Officers, directors & promoters on the filing
- Patrick GoepelExecutive Officer, Director
- John PenceExecutive Officer
- Bradford OberwagerDirector
- Grace LeeDirector
- Daniel GillDirector
- William Carl DrewDirector
- Eyal GoldsteinExecutive Officer
- Benjamin AllenDirector
- Bjorn ReynoldsDirector
- Offering amount
- $4.3M
- Amount sold
- $4.3M
- First sale
- Jul 2024
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$369.5KraisedMay 2024 · 1 investors · Business ServicesRule 506(b)
▶$369.5KraisedMay 2024 · 1 investors · Business Services
Rule 506(b)Officers, directors & promoters on the filing
- William Carl DrewDirector
- Patrick GoepelExecutive Officer, Director
- Daniel GillDirector
- Bjorn ReynoldsDirector
- Bradford OberwagerDirector
- Grace LeeDirector
- John PenceExecutive Officer
- Benjamin AllenDirector
- Eyal GoldsteinExecutive Officer
- Offering amount
- $369.5K
- Amount sold
- $369.5K
- First sale
- Apr 2024
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$4.5MraisedMar 2024 · 1 investors · Business ServicesRule 506(b)
▶$4.5MraisedMar 2024 · 1 investors · Business Services
Rule 506(b)Officers, directors & promoters on the filing
- Eyal GoldsteinExecutive Officer
- Patrick GoepelExecutive Officer, Director
- Bjorn ReynoldsDirector
- William Carl DrewDirector
- Benjamin AllenDirector
- Grace LeeDirector
- Daniel GillDirector
- Bradford OberwagerDirector
- John PenceExecutive Officer
- Offering amount
- $4.5M
- Amount sold
- $4.5M
- First sale
- Feb 2024
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 10
by search overlap
ADP1258 shared keywordsADP provides cloud-based human capital management solutions that integrate payroll, HR, talent management, time and attendance, tax, and benefits administration for businesses globally. The company serves as a comprehensive provider of HCM software and business outsourcing services with analytics and compliance expertise.
Shrm1183 shared keywordsSHRM, a human resources professional organization with influence over 362 million workers worldwide, provides guidance on managing workplace civility and conflict through executive thought leadership and strategic resources for organizations.
Intuit®902 shared keywordsIntuit develops financial software products—including TurboTax, Credit Karma, QuickBooks, and Mailchimp—for consumers and small businesses to manage taxes, credit, accounting, and marketing. It serves approximately 100 million customers worldwide.
Paycor743 shared keywordsPaycor provides human capital management and payroll services for business leaders and frontline managers. The platform offers talent management, workforce management, benefits administration, and compliance tools.
OnPay720 shared keywordsOnPay provides online payroll, HR, and benefits management software for small businesses, handling pay runs, tax calculations, deductions, and compliance. It integrates with accounting software, 401(k) plans, and benefits tools to keep business operations in sync.
Justworks687 shared keywordsJustworks is a technology company that provides a platform for payroll, employee benefits, HR, and compliance, aimed at small and growing businesses. It combines software with support services to help companies manage and pay their teams and navigate workforce compliance.
homebase657 shared keywordsHomebase is a management platform for small businesses that includes team messaging, scheduling, shift tracking, onboarding, and payroll features. It serves restaurants, retail, and other hourly-wage businesses with tools for employee communication, scheduling, and performance tracking.
Oyster603 shared keywordsOyster is an employer of record (EOR) platform that lets companies hire, pay, and manage full-time employees and contractors in over 180 countries without setting up local entities, handling compliant onboarding, contracts, payroll, and benefits. It pairs an automated platform with in-house HR experts and integrates with HRIS, ATS, and accounting systems, serving globally distributed teams.
Gusto590 shared keywordsGusto provides payroll processing, employee benefits administration, and HR management tools to businesses, offering integrated software alongside support services for these functions.
Rippling534 shared keywordsRippling is a workforce management platform that unifies HR, IT, finance, and employee data across a business. It integrates with 600+ applications to help organizations operate more efficiently.
Companies competing with Asure Software for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Asure Software Sets August & September 2026 Investor Conference Schedulefinance.yahoo.com · Aug 2026Frequently asked questions
- What does Asure Software do?
- Asure provides cloud-based human capital management software and services that help businesses manage payroll, HR, and compliance. The company serves growing businesses and entrepreneurs across the United States.
- Who are Asure Software's investors?
- Asure Software's investors include SQN Venture Partners, LLC, Structural Capital, Needham Funds.
- How much funding has Asure Software raised?
- Asure Software has disclosed $14M raised across 5 rounds.
- Where is Asure Software headquartered?
- Asure Software is headquartered in Austin, US.