Asure Software
NASDAQ: ASURAustin, US · Delaware corporation · 3 known investors
Founders & leadership
PG
Patrick GoepelExecutive
JP
John PenceExecutive
EG
Eyal GoldsteinExecutive
Board
BO
Bradford OberwagerBoard director
GL
Grace LeeBoard director
DG
Daniel GillBoard director
WC
William Carl DrewBoard director
BA
Benjamin AllenBoard director
BR
Bjorn ReynoldsBoard director
Investors · 3
Reported raises · per SEC filings
Form D private placements$14M disclosed across 5 rounds · 2024–2025
▶$3.1MraisedFeb 2026 · 7 investors · Business ServicesRule 506(b)
▶$3.1MraisedFeb 2026 · 7 investors · Business Services
Rule 506(b)Officers, directors & promoters on the filing
- John PenceExecutive Officer
- Bjorn ReynoldsDirector
- Bradford OberwagerDirector
- Benjamin AllenDirector
- Eyal GoldsteinExecutive Officer
- Grace LeeDirector
- William Carl DrewDirector
- Patrick GoepelExecutive Officer, Director
- Daniel GillDirector
- Offering amount
- $4M
- Amount sold
- $3.1M
- First sale
- Aug 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1.7MraisedOct 2025 · 4 investors · Business ServicesRule 506(b)
▶$1.7MraisedOct 2025 · 4 investors · Business Services
Rule 506(b)Officers, directors & promoters on the filing
- Bradford OberwagerDirector
- William Carl DrewDirector
- Daniel GillDirector
- Eyal GoldsteinExecutive Officer
- John PenceExecutive Officer
- Benjamin AllenDirector
- Grace LeeDirector
- Bjorn ReynoldsDirector
- Patrick GoepelExecutive Officer, Director
- Offering amount
- $1.7M
- Amount sold
- $1.7M
- First sale
- Oct 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$4.3MraisedJul 2024 · 4 investors · Business ServicesRule 506(b)
▶$4.3MraisedJul 2024 · 4 investors · Business Services
Rule 506(b)Officers, directors & promoters on the filing
- Patrick GoepelExecutive Officer, Director
- John PenceExecutive Officer
- Bradford OberwagerDirector
- Grace LeeDirector
- Daniel GillDirector
- William Carl DrewDirector
- Eyal GoldsteinExecutive Officer
- Benjamin AllenDirector
- Bjorn ReynoldsDirector
- Offering amount
- $4.3M
- Amount sold
- $4.3M
- First sale
- Jul 2024
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$369.5KraisedMay 2024 · 1 investors · Business ServicesRule 506(b)
▶$369.5KraisedMay 2024 · 1 investors · Business Services
Rule 506(b)Officers, directors & promoters on the filing
- William Carl DrewDirector
- Patrick GoepelExecutive Officer, Director
- Daniel GillDirector
- Bjorn ReynoldsDirector
- Bradford OberwagerDirector
- Grace LeeDirector
- John PenceExecutive Officer
- Benjamin AllenDirector
- Eyal GoldsteinExecutive Officer
- Offering amount
- $369.5K
- Amount sold
- $369.5K
- First sale
- Apr 2024
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$4.5MraisedMar 2024 · 1 investors · Business ServicesRule 506(b)
▶$4.5MraisedMar 2024 · 1 investors · Business Services
Rule 506(b)Officers, directors & promoters on the filing
- Eyal GoldsteinExecutive Officer
- Patrick GoepelExecutive Officer, Director
- Bjorn ReynoldsDirector
- William Carl DrewDirector
- Benjamin AllenDirector
- Grace LeeDirector
- Daniel GillDirector
- Bradford OberwagerDirector
- John PenceExecutive Officer
- Offering amount
- $4.5M
- Amount sold
- $4.5M
- First sale
- Feb 2024
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 10
by search overlap
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homebase657 shared keywordsHomebase is a management platform for small businesses that includes team messaging, scheduling, shift tracking, onboarding, and payroll features. It serves restaurants, retail, and other hourly-wage businesses with tools for employee communication, scheduling, and performance tracking.
Oyster603 shared keywordsOyster is an employer of record (EOR) platform that lets companies hire, pay, and manage full-time employees and contractors in over 180 countries without setting up local entities, handling compliant onboarding, contracts, payroll, and benefits. It pairs an automated platform with in-house HR experts and integrates with HRIS, ATS, and accounting systems, serving globally distributed teams.
Gusto590 shared keywordsGusto provides payroll processing, employee benefits administration, and HR management tools to businesses, offering integrated software alongside support services for these functions.
Rippling534 shared keywordsRippling is a workforce management platform that unifies HR, IT, finance, and employee data across a business. It integrates with 600+ applications to help organizations operate more efficiently.
Companies competing with Asure Software for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- Who are Asure Software's investors?
- Asure Software's investors include SQN Venture Partners, LLC, Structural Capital, Needham Funds.
- How much funding has Asure Software raised?
- Asure Software has disclosed $14M raised across 5 rounds.
- Where is Asure Software headquartered?
- Asure Software is headquartered in Austin, US.