Asgard

Asgard (asgard.ai) is a sales intelligence product that helps B2B sales and marketing teams identify companies matching their ideal customer profile. The platform analyses data to surface accounts most likely to purchase a given product, aiming to give users granular visibility into a prospect's situation before outreach begins.

The product is organised around three capabilities described on the company's site: sales intent detection, which characterises a potential buyer's specific situation and pain points so teams can target the most receptive accounts; a contact finder, which identifies and segments contacts matching defined personas for outreach and campaign personalisation; and a company tools stack view, which shows which companies use particular software, whether integration partners or competitors, for CRM enrichment and account-based marketing. For sales teams, the stated use cases are prioritising cold prospecting, monitoring key accounts with real-time data signals, and timing engagement. For marketing teams, the stated use cases are building lists of target accounts, segmenting leads by use case, and enriching leads with real-time signals to improve lead scoring models.

A third-party AI sales tools directory additionally describes Asgard.ai as an AI-driven sales automation platform covering lead generation and prioritisation, AI-optimised personalised outreach email, synchronisation with CRM platforms including Salesforce and HubSpot, real-time analytics on outreach success rates, conversions and pipeline efficiency, and customisable workflows adapted to different sales cycles.

Business model

Asgard sells a data and software product to B2B sales and marketing organisations, delivered as a platform with CRM integration; access at the time of the site's publication was gated behind an early-access request and demo request flow.

Traction

The company's site states that scale-ups use its data; no customer counts, revenue or user figures are disclosed publicly.