Asanify

Asanify is a human resources technology company offering an integrated platform for payroll, HR management and global employment. Its product set spans an end-to-end HRMS covering onboarding, leave, attendance, expenses, documents, performance reviews and 360-degree feedback, an AI-powered learning management system for employee training, reporting and analytics, an HR helpdesk, and a partner API. The company positions the platform as AI-native, with features such as automatically generated offer letters, contracts and documents, AI-assisted performance tracking and feedback summaries, and analytics intended to support HR decision-making.

Alongside the HRMS, Asanify operates an employer-of-record (EOR) service that acts as the legal employer so client companies can hire full-time staff without establishing a local entity, handling payroll, taxes, benefits, contracts and statutory compliance while the client directs day-to-day work. The company states EOR coverage in 100+ countries (its EOR directory lists 132 countries) with onboarding setup in 24 hours, and says additional markets are served through a partner network. A separate global contractor management product covers contractor onboarding, contract signing, multi-currency payment, invoice generation and payouts, described as available across 200+ countries. Asanify says its security program is built on SOC 2 Type II, ISO 27001 and GDPR compliance, with encryption, access controls and continuous monitoring, and it publishes a trust center.

The platform integrates with workplace tools including Slack, Microsoft Teams, WhatsApp and Google Workspace, and offers a connection that allows HR and payroll actions — cost calculations, employee data access, attendance marking, leave applications, payroll insights and document generation — to be carried out inside ChatGPT through an MCP-based system.

Founding story

Asanify was founded in 2019 as a tech startup to simplify payroll and HR management for small businesses, starting as a payroll automation tool and expanding into HR workflows and international hiring. Co-founder and CEO Priyom Sarkar holds a bachelor's degree from Jadavpur University and an MBA in marketing and finance from the Indian School of Business, with more than 15 years of experience at PwC, Reliance Industries and Viacom 18. Co-founder and COO Gaurav Prasad holds an engineering degree from Delhi College of Engineering and an MBA from IIM Lucknow, with more than 15 years at HSBC, GE, Reliance Group and VFS Global.

Business model

Asanify sells software and employment services to companies: a subscription-style HRMS and payroll platform (the help center documents plans and billing), an employer-of-record service in which Asanify serves as the legal employer for client staff abroad, and a global contractor payroll and payments service that includes local-currency payouts and FX conversion.

Revenue is derived from its HR and payroll software plans plus EOR and contractor management services; the contractor product references FX rates applied to cross-border payments.

Traction

The company states it is trusted by SMBs and startups worldwide since 2019 and cites recognition from more than 10,000 users on review platforms. Its help center documents more than 20 product modules, and its EOR directory lists 132 countries.

Latest developments

Asanify has introduced an integration that lets users manage HR and payroll operations inside ChatGPT via its MCP-powered system, covering hiring-cost calculations, employee data access, attendance and approvals, leave applications, and payroll insights and document generation. Co-founder and CEO Priyom Sarkar has been appointed a Special Invitee to the ICAI AI Committee, which is running initiatives including AI certification programs for finance professionals and expansion of the ICAI CA GPT platform.