Arrow was founded by Liat Beng Neo, Sudhan Raj, Sebastian Roervig in 2020.

Who are Arrow's investors?

Arrow's investors include Dunamu & Partners, Y Combinator, 2048 Ventures, Afore Capital, Alpha JWC Ventures, Bixin Ventures, CSVE Venture Partners, Founders Fund and 5 more.

Where is Arrow headquartered?

Arrow is headquartered in Singapore, SG.

Arrow

YC S21

Singapore, SG · Founded 2020 · 18 employees · 13 known investors

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Arrow provides a checkout platform tailored for direct-to-consumer brands and merchants in Southeast Asia, enabling customers to purchase across multiple channels without repeated account setup or authentication steps. The platform streamlines payments through local methods and mobile-first experiences designed for the region's shopping preferences.

Also known as KARD TECH PTE. LTD.

E-commerce FintechSingaporeSoutheast AsiaPartly Remote

Founders & leadership· Y Combinator alumni (S21)

Arrow was founded in 2020 by Liat Beng Neo, Sudhan Raj, and Sebastian Roervig.

Liat Beng Neo Co-Founder & CEO2020–2024Liat Beng Neo has worked in fintech and payments across Asia, including roles at Tencent developing global fintech initiatives, at Grab launching GrabPay in Southeast Asian markets, at Alipay covering Vietnam, and at helloPay prior to its acquisition by Ant Financial.

Sudhan Raj Co-founder · Chief Technology Officer2021–2024Sudhan Raj holds a Computer Engineering degree from Nanyang Technological University Singapore and has over 15 years of software development experience across multiple programming languages. He previously built and scaled Popcorn, a movie showtime application, across six Southeast Asian markets, and co-founded Cornflix.TV, a streaming platform with 600+ channels that secured six-figure funding from 500 Startups.

Sebastian Roervig Co-Founder2021–2024Sebastian Roervig spent over three years at Grab Financial developing payment products, previously worked on e-commerce payments at Daraz in Pakistan, and gained cryptocurrency industry experience at Abra in the Philippines and Silicon Valley.

Roshan PatelFounder

Yash JoshiFounder

Jasmine WeePeople Partner

Investors · 13

Dunamu & Partnerslisted by Dunamu & PartnersSeoul

Y Combinatorlisted by Y CombinatorSan Francisco · $500K

How we know: the Y Combinator directory · open dataset · 5k.vc investor directory · Not right? Tell us

2048 VenturesreportedNew York · $500K – $3M

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

Afore CapitalreportedSan Francisco · $500K – $2M

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

Alpha JWC VenturesreportedSingapore

How we know: Y Combinator's founder network · Not right? Tell us

Bixin Venturesreported

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

CSVE Venture Partnersreported

How we know: Y Combinator's founder network · Not right? Tell us

Founders FundreportedSan Francisco · $500K – $5M

How we know: funding news · Not right? Tell us

GeometryreportedBay Area · $500K – $1M

How we know: Y Combinator's founder network · Not right? Tell us

Khosla VenturesreportedMenlo Park · $100K – $20M

How we know: funding news · Not right? Tell us

Peak XV PartnersreportedBengaluru · $100K – $10M

How we know: funding news · Y Combinator's founder network · Not right? Tell us

Supernode VenturesreportedNew York · $500K – $1.3M

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

Zinal Growth PartnersreportedLondon

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Related companies · 5

OneTextOneText provides SMS marketing software with text-to-buy functionality, AI-powered product recommendations, and live concierge support for ecommerce brands. The platform integrates with major ecommerce and marketing platforms to drive incremental revenue through conversational messaging and direct purchase capabilities.

ChariChari is a fintech app available in Morocco that provides mobile money services including phone recharges, bill payments, peer-to-peer transfers, and Visa card issuance. The platform serves both consumers and merchants, offering wallet functionality, bill payment services, and point-of-sale solutions.

TendoTendo operates a mobile platform connecting African merchants with wholesale suppliers, allowing them to source and resell products through social messaging apps without purchasing inventory upfront. The platform handles inventory, payment, and delivery logistics for online sellers.

CircularCircular enables consumers to access technology devices through a flexible ownership model that reduces electronic waste and supply chain pressure. The company operates in the circular economy and consumer technology sectors.

ValientaValienta provides a platform for dropshippers in Colombia and Latin America, offering access to a supplier marketplace with thousands of products, fulfillment and payment infrastructure, and free e-commerce site creation. The platform also offers credit for advertising and educational resources on sales and marketing.

Companies working in the same space as Arrow.

Legal entities · 1

corporate structure

KARD TECH PTE. LTD.

Frequently asked questions

What does Arrow do?: Arrow provides a checkout platform tailored for direct-to-consumer brands and merchants in Southeast Asia, enabling customers to purchase across multiple channels without repeated account setup or authentication steps. The platform streamlines payments through local methods and mobile-first experiences designed for the region's shopping preferences.
Who founded Arrow?: Arrow was founded by Liat Beng Neo, Sudhan Raj, Sebastian Roervig in 2020.
Who are Arrow's investors?: Arrow's investors include Dunamu & Partners, Y Combinator, 2048 Ventures, Afore Capital, Alpha JWC Ventures, Bixin Ventures, CSVE Venture Partners, Founders Fund and 5 more.
Where is Arrow headquartered?: Arrow is headquartered in Singapore, SG.