Archive Resale

Archive Resale Inc. is a resale technology company that provides software for consumer brands to operate branded secondhand businesses. Its platform lets brands launch customized resale marketplaces on their own e-commerce properties, where consumers can buy and sell used items from that brand without the brand having to manage inventory or logistics itself. Beyond peer-to-peer marketplaces, the product suite covers trade-in, take-back, warranty and repair, in-store resale and logistics, and is positioned to support multiple resale models and product categories.

The company's stack includes a proprietary warehouse management system that handles resale operations such as product sorting, identification, cleaning, repair, photography, pricing and order fulfillment, and a retail application for managing in-store take-back programs. Archive also markets "Archive Intelligence," a layer of AI applied across its products to automate manual work, support decision-making and learn from transaction, product and customer data.

Archive frames resale as a growth and customer-acquisition channel rather than only a sustainability initiative, citing third-party research (BCG x Vestiaire Collective 2025; ThredUp 2025) that the global secondhand apparel market will reach $367 billion by 2029 and grow roughly 2.7x faster than the overall apparel market, and its own data that about half of a brand's resale shoppers are new to the brand.

Founding story

Co-founded by Emily Gittins (CEO) and Ryan Rowe (CTO). Preqin records the company as established in 2021 and states it was founded in 2021 by the two co-founders; a 2022 trade-press item notes Archive launched in February 2021. (Internal records list a 2020 founding date.)

Business model

B2B software and services sold to consumer brands, which use Archive to build and operate resale, trade-in and take-back programs on their own channels. Archive supplies the marketplace technology plus operational infrastructure (warehouse management system, retail app, logistics) so brands can capture secondhand transactions without holding or handling inventory themselves.

Sources do not specify pricing or contract structure; revenue derives from brand clients using Archive's resale platform and associated operational services. A third-party estimate (Growjo) puts annual revenue at approximately $20.2 million, which is an estimate rather than a company-reported figure.

Traction

Reported to power resale programs for 50+ brands globally, including Lululemon, The North Face and New Balance. Growjo lists 139 employees with 23% headcount growth over the prior year and estimated annual revenue of $20.2 million; Climatebase lists a 51-100 employee range. Published case studies cite Faherty growing resale sales 40% by unlocking new supply channels and Hanna Andersson using resale for loyalty and lifetime value.

Latest developments

Most recent disclosed financing is the February 2025 Series B of $30 million led by Energize Capital, with participation from Frontline, Woodline Partners and returning investors, to fund expansion and product development. The company currently markets an AI layer (Archive Intelligence) across its platform and an expanded product set spanning resale, trade-in, take-back, warranty and repair, in-store resale and logistics.