Archetype AI
San Mateo, US · Founded 2023 · 69 employees on LinkedIn · 8 known investors
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Paul Kwanunlockedknows Brandon Barbello · together at Stanford University (overlapped)
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Archetype AI builds Physical AI for real-world operations, centered on Newton, a proprietary foundation model that fuses multi-sensor data to perceive and reason about physical environments. Its platform lets enterprises in construction, manufacturing, and telecommunications create and deploy Physical Agents for tasks like anomaly detection, machine monitoring, and safety, running from cloud to edge or on-premises.
Founders & leadership
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Ivan Poupyrev, PhDinCEO, FounderIvan Poupyrev is a founder of Archetype AI with over 20 years of experience in spatial computing, sensors, and interaction design. He previously led technology development at Google, Disney, and Sony, holds over 100 US patents, and has published widely in computer science venues including ACM SIGGRAPH and CHI.
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Nick GillianinFounder, CTO
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Jaime LieninCo-Founder & Chief ScientistJaime Lien is Co-Founder and Chief Scientist at Archetype AI, which develops physical AI systems for real-world operations. He previously led radar development at Google's Advanced Technology and Projects group and worked on wireless communication and localization systems at NASA's Jet Propulsion Laboratory, and holds degrees in electrical engineering from MIT and Stanford.
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Brandon BarbelloinFounder and Chief Operating OfficerHe spent 14 years in senior product roles at Google and startups, including work on on-device AI and multimodal authentication systems at Google's Advanced Technology and Projects organization.
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Ivan PoupyrevinCEO, FounderIvan Poupyrev is an engineer and inventor with over 20 years of experience in spatial computing, interaction design, and sensor technology. He previously led technology development at Google, Disney, and Sony, and holds over 100 U.S. patents; he is now Founder of Archetype AI.
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Leonardo GiustiinChief Design Officer, FounderLeonardo Giusti holds a Ph.D. in human-computer interaction from the University of Florence and has held leadership roles in design and research at Google Advanced Technology and Projects, Samsung, and MIT. He is now founder of Archetype AI, which builds physical AI systems for enterprise operations in construction, manufacturing, and telecommunications.
Investors · 8
Competitors · 4
by search overlapNVIDIA11 shared keywordsNVIDIA designs GPUs, AI computing hardware, and software platforms for AI development, data centers, autonomous vehicles, and robotics, serving developers, researchers, and enterprises. Its offerings include AI models, power architecture for AI factories, and compute infrastructure used across industries such as manufacturing, healthcare, and automotive.
Netezza9 shared keywordsIBM is a global technology company whose business spans enterprise software (including Red Hat, HashiCorp, and Confluent), IT infrastructure such as mainframes, servers, and storage, and IT consulting services. The company is also investing heavily in quantum computing and AI-based enterprise offerings, including its Lightwell open-source software security clearinghouse and the Anderon quantum wafer foundry.
Physical Intelligence9 shared keywordsPhysical Intelligence develops generalist AI models for robotics that can control any robot to perform various tasks through learning algorithms and multi-robot training. The company is building foundation models for general-purpose physical intelligence to enable widespread robotics applications across different industries.
Amogy8 shared keywordsAmogy develops patented ammonia cracking technology that converts ammonia into electric power for hydrogen fuel cells and engines, targeting decarbonization of heavy industries including transportation and maritime. The company offers modular ammonia-to-power systems and high-efficiency catalysts as alternatives to diesel and hydrogen fuel solutions.
Companies competing with Archetype AI for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Archetype AI do?
- Archetype AI builds Physical AI for real-world operations, centered on Newton, a proprietary foundation model that fuses multi-sensor data to perceive and reason about physical environments. Its platform lets enterprises in construction, manufacturing, and telecommunications create and deploy Physical Agents for tasks like anomaly detection, machine monitoring, and safety, running from cloud to edge or on-premises.
- Who founded Archetype AI?
- Archetype AI was founded by Ivan Poupyrev, PhD, Nick Gillian, Jaime Lien, Brandon Barbello, Ivan Poupyrev, Leonardo Giusti in 2023.
- Who are Archetype AI's investors?
- Archetype AI's investors include E12 Venture Capital, Llc, Earl Grey Capital, Hitachi Ventures, Strange Ventures, Systemiq Capital, Trajectory Ventures, Venrock, SYSTEMIQ.
- Where is Archetype AI headquartered?
- Archetype AI is headquartered in San Mateo, US.