Fundraising Fox

Apron

London, GB · Founded 2021 · 120 employees on LinkedIn · 5 known investors

Apron provides payment processing and management software for small businesses, helping them digitize invoicing, approvals, and batch payments to improve cash flow management.

Also known as APRON

Founders & leadership

Apron was founded in 2021 by Bogdan Uzbekov.

BUBogdan Uzbekov
Bogdan UzbekovinFounder & CEO

Investors · 5

Also in the syndicate · 2

Build Collective (Tony Fadell)Zinal Growthlead

Funding

SEC filings, press & company announcements

$30M disclosed across 1 of 2 rounds · 2023–2024

Source: company announcements and press reports — follow each round's link for the claim.

Company profile

researched Aug 2026

Apron is a London-based financial operations platform for small and medium-sized businesses and the accountants and bookkeepers who serve them. Its core products cover accounts payable end to end: invoice capture (documents uploaded by drag-and-drop, email, WhatsApp or mobile app, with AI extraction and categorisation of line items), bill pay with approval workflows and batch payments to suppliers, contractors and employees, payroll runs, expense management with automatic receipt capture and chasing, the Apron Card for employee spending with custom limits, reimbursements and mileage claims, and a pay-by-link "Get paid" collection product. Transactions carry an automatic PDF audit trail, and the platform integrates with Xero and QuickBooks for automatic reconciliation. Apron also supports businesses paying suppliers or staff in multiple currencies.

The company markets a dedicated proposition to accounting and bookkeeping practices, positioning itself as a shared workspace where practices and their clients handle capture, payments and reconciliation together, with custom approval flows, defined roles and multi-client access from a single login. A feature branded William AI is presented as an agent that connects to client inboxes, tracks down missing receipts and invoices, learns firm-specific policies for auto-categorisation, and autonomously publishes documents at high confidence levels. Practices are enrolled in a tiered partner programme ("Books Club": New partner, Silver, Gold, Platinum) that unlocks plan discounts of 15-30%, William AI access, priority support, monthly per-client document allowances and CPD credits based on points earned.

Apron was founded in late 2021 by Bogdan Uzbekov, previously a product leader at Revolut and, per Forbes, also briefly at Block (formerly Square). It raised a $15m Series A in September 2023 led by Index Ventures and a $30m Series B announced in September 2024 led by Zinal Growth, the fund backed by Checkout.com founder Guillaume Pousaz.

Founding story

Apron was founded in late 2021 by Bogdan Uzbekov, who was a product leader at Revolut for about three years and, according to Forbes, spent roughly six months at US payments company Block (formerly Square) before starting the company.

Business model

Apron sells subscription plans for its payments and capture platform to SMBs and to accounting/bookkeeping practices, with plan discounts of 15-30% for partner-programme tiers and per-client monthly document allowances. Transaction fees apply in parts of the product: its Get paid collection tool charges 0% on pay-by-bank and business card payments and 1% on personal card payments, and help-centre material references reconciling Apron transaction fees.

Software subscription plans (paid by businesses or by practices on clients' behalf) plus payment-related fees such as the 1% personal-card fee on incoming payments; card spend carries cashback of up to 1% to the customer.

Traction

More than 10,000 businesses use Apron. At the September 2024 Series B, the company said its SMB customer base had grown more than 20x in the 12 months since its September 2023 Series A, with thousands of invoices and millions in payments passing through the platform daily. One partner practice, Prysm Financial, is described as handling £2m of client payments per month through Apron.

Latest developments

A September 2025 help-centre overview describes Apron as an all-in-one accounts-payable and financial management platform used by over 10,000 businesses, spanning invoice capture, bill pay, expense management, payroll, Apron Card and Xero/QuickBooks integration. The website and accountants page promote the William AI document agent, a tiered 'Books Club' partner programme for practices, an Apron Card with up to 1% uncapped cashback, and a rewards scheme converting payment points into Virgin Points with a 20,000-point bonus offer.

Full profile — market position, technology, go-to-market, geography, history, risks & controversies

Market position

Apron positions itself as a combined bookkeeping-and-payments platform for SMBs and their advisers, competing with incumbent expense-management and accounts-payable tools; it explicitly frames its expenses product as a more affordable, accessible alternative to market incumbents. Investors describe the company as building a network between suppliers, buyers and accountants, an approach the company calls a 'town square' model.

Bundling invoice capture, bill pay, payroll, expenses and cards in one workflow shared between a business and its accountant; direct bank connection without wallet top-ups; automatic two-way reconciliation with Xero and QuickBooks; per-transaction PDF audit trails; practice-oriented features such as multi-client single login, configurable approval flows and roles; and an AI agent trained on a practice's own policies.

Technology

AI-based document processing extracts and categorises invoice and receipt data, including line items, from documents submitted via WhatsApp, email, mobile app or upload. The William AI agent connects to client inboxes to find missing documents, learns firm-specific policies to auto-categorise, and publishes documents autonomously when confidence is high. Apron operates a proprietary payments platform that connects directly to customer bank accounts (no pre-funding top-ups required), supports batch and international payments, issues expense cards, and syncs with Xero and QuickBooks for automatic reconciliation with PDF audit trails per transaction.

Go-to-market

Direct self-serve sign-up and demo bookings via the website, alongside a channel motion through accountants and bookkeepers, supported by a tiered partner programme, customer case studies and referrals; the company has stated its UK SMB customer base grew largely through word of mouth. A consumer-style rewards hook offers Virgin Points on supplier payments and payroll, including a 20,000-point welcome bonus after earning 50,000 points within three months.

Small and medium-sized businesses, growing companies needing approval workflows and financial controls, businesses paying suppliers or staff in multiple currencies, and accountants and bookkeepers managing bookkeeping or payments for clients. Named customers span creative agencies (Gousto Film), restaurant groups (Bubala), a tech scale-up (Ballpark) and practices including Moore Kingston Smith, Prysm Financial, Focus Bookkeeping, DL Accounts and The Number Ninja.

Geography

Headquartered in London; the customer base described at the Series B was UK-based SMBs, and the platform supports paying suppliers and employees internationally in multiple currencies.

History

Founded in late 2021 in London. Raised a $15m Series A led by Index Ventures in September 2023, followed by a $30m Series B announced on 25 September 2024 led by Zinal Growth, with Index Ventures, Bessemer Venture Partners, Visionaries Club and Tony Fadell's Build Collective participating; Forbes reported total funding of more than $50m at that point. Proceeds were earmarked for engineering and product hiring and a 2025 roadmap including an accounts-receivable product for larger suppliers, an SMB expense-management product and the Apron Card. By 2025 the product line included Invoice Capture, Bill Pay, Get paid, payroll, reimbursements, Apron Card and the William AI agent, plus a rewards programme.

Risks & controversies

The Series B valuation was not disclosed. Company-stated growth figures such as the 20x customer increase were given without absolute customer numbers at the time. Much of the product and traction detail comes from Apron's own website, help centre and press release.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Apron Card cashbackJan 20261%
Business owners on the platformJan 202610,000+ business owners
Businesses using ApronSep 202510,000 customers
Client payments processed monthly by partner practice Prysm FinancialJan 2026£2M of client payments per month
Personal card payment fee on Get paidJan 20261%
SMB customer growth since Series ASep 202420 x
Total funding raisedSep 2024$50M

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 10

by search overlap
Intuit®33 shared keywordsIntuit develops financial software products—including TurboTax, Credit Karma, QuickBooks, and Mailchimp—for consumers and small businesses to manage taxes, credit, accounting, and marketing. It serves approximately 100 million customers worldwide.
Bill.com Holdings, Inc.29 shared keywordsBILL is a unified financial operations platform that automates accounts payable, receivables, and spend management for businesses. The platform processes over $345 billion in annual payment volume and serves nearly 500,000 customers across the US and 130+ countries.
Brex26 shared keywordsBrex provides financial services and software for companies, including corporate cards and expense management tools. The platform serves startups, scaled companies, and e-commerce brands to manage finances and spending.
Scribe26 shared keywordsScribe automatically captures and documents work processes, converting institutional knowledge into accessible workflows that teams and AI agents can reference. The platform enables organizations to identify inefficiencies, scale best practices, and integrate workflow data with AI tools for training and automation.
ClickUp25 shared keywordsClickUp provides a customizable work management platform that adapts to different company teams and projects across various functions including marketing, sales, and project management.
Keeping25 shared keywordsKeeping is a shared inbox management tool that integrates directly into Gmail and Google Workspace, enabling teams to collaborate on email without requiring separate platforms or complex help desk systems.
Shift23 shared keywordsShift is a browser application that enables users to customize and organize their web experience across multiple apps, tabs, and accounts according to their personal workflow preferences, rather than conforming to rigid browser defaults.
Capital One23 shared keywordsCapital One is a financial services company that offers credit cards, checking and savings accounts, auto financing, and business banking products to consumers and small businesses. The company provides digital banking tools, rewards programs, and credit monitoring services.
American Express Supplies23 shared keywordsAmerican Express is a financial services company that provides payment solutions, credit cards, and business services to customers and businesses since 1850.
Wise23 shared keywordsWise is a financial platform offering international money transfers, multi-currency accounts, and debit cards with low fees and competitive exchange rates, serving millions of users globally.

Companies competing with Apron for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 5

launches, deals, and filings
Jan 2025
Virgin Points rewards on business payments

Apron promotes a rewards programme in which customers earn points on supplier payments and payroll that convert to Virgin Points, with a 20,000 bonus Virgin Points offer after earning 50,000 points within three months and transferring to Virgin Atlantic or Virgin Red.

source ↗

Jan 2025
Books Club partner programme for practices

Tiered partner programme (New partner, Silver, Gold, Platinum) offering 15-30% company plan discounts, William AI access, priority support, per-client monthly document allowances and CPD credits based on points earned.

source ↗

Jan 2025
William AI document agent for accounting practices

Apron's accountants offering promotes William AI, an agent that connects to client inboxes to find missing documents, extracts and auto-categorises data against practice-specific policies, and autonomously publishes documents at high confidence levels.

source ↗

Sep 2024
Apron raises $30m Series B led by Zinal Growth

London-based Apron announced a $30m Series B led by Zinal Growth, the fund founded by Checkout.com CEO Guillaume Pousaz, with existing investors Index Ventures, Bessemer Venture Partners and Visionaries Club plus Tony Fadell via Build Collective. Valuation was not disclosed; proceeds were allocated to product and engineering hiring and new products.

$30M source ↗

Sep 2023
Apron completes $15m Series A led by Index Ventures

Apron raised a $15m Series A in September 2023, led by Index Ventures.

$15M source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Apron do?
London fintech offering SMBs and accountants invoice capture, bill pay, payroll, expense cards and accounting reconciliation.
Who founded Apron?
Apron was founded by Bogdan Uzbekov in 2021.
Who are Apron's investors?
Apron's investors include Bessemer Venture Partners, Index Ventures, Visionaries Club.
How much funding has Apron raised?
Apron has disclosed $30M raised across 1 of its 2 known rounds.
Where is Apron headquartered?
Apron is headquartered in London, GB.