Shift was founded by Toby Russell, George Arison in 2016.

Who are Shift's investors?

Shift's investors include BMW i Ventures, XG Ventures.

Shift

Founded 2016 · 64 employees on LinkedIn · 2 known investors

Shift is a browser application that enables users to customize and organize their web experience across multiple apps, tabs, and accounts according to their personal workflow preferences, rather than conforming to rigid browser defaults.

AI & Machine Learning Consumer SaaS

Founders & leadership

Shift was founded in 2016 by Toby Russell and George Arison.

Toby RussellinFounder

George ArisoninFounder

Investors · 2

BMW i VenturesMountain View · $10M

XG VenturesMenlo Park

In the news

Top News Today: iPhone 18 Pro 2nm Chip, Rezolv’s $12.5M Funding, Festive Gig Jobs, Trump-Linked AI Venture & Google Watermark Shiftanalyticsinsight.net · Aug 2026

Timeshifter Raises New Funding to Scale Circadian Technology Across Travel, Shift Work and Healthcareprnewswire.com · Apr 2026

Frequently asked questions

What does Shift do?: Shift is a browser application that enables users to customize and organize their web experience across multiple apps, tabs, and accounts according to their personal workflow preferences, rather than conforming to rigid browser defaults.
Who founded Shift?: Shift was founded by Toby Russell, George Arison in 2016.
Who are Shift's investors?: Shift's investors include BMW i Ventures, XG Ventures.