Shift
Founded 2016 · 64 employees on LinkedIn · 3 known investors
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Shift is a browser application that enables users to customize and organize their web experience across multiple apps, tabs, and accounts according to their personal workflow preferences, rather than conforming to rigid browser defaults.
Founders & leadership
Shift was founded in 2016 by Toby Russell and George Arison.
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Toby RussellFounderToby Russell co-founded Taxi Magic, an early mobile rideshare application, and previously held senior roles including Managing Vice President of Digital at Capital One and CEO of Shift. He holds a doctorate from Oxford University and has also worked at the Boston Consulting Group and the US Department of Energy.
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George ArisonFounderGeorge Arison founded Shift in 2014, taking it public in 2020; he previously co-founded Taxi Magic in 2007 and Pulsar AI in 2019, and studied political philosophy at Middlebury College.
Investors · 3
Frequently asked questions
- What does Shift do?
- Shift is a browser application that enables users to customize and organize their web experience across multiple apps, tabs, and accounts according to their personal workflow preferences, rather than conforming to rigid browser defaults.
- Who founded Shift?
- Shift was founded by Toby Russell, George Arison in 2016.
- Who are Shift's investors?
- Shift's investors include Alumni Ventures, BMW i Ventures, XG Ventures.

