Applicaster

Market position

Applicaster serves large media companies and premium content providers in the OTT video market, with reported customers including DirecTV, Fox, Viacom, ProSiebenSat.1, Televisa, Kwesé, Mediaset and MediaCorp. It is compared with vendors such as Brightcove and Tvinci in third-party directory listings and has raised roughly $67 million from investors including Viola Growth, 83North, Pitango, Saban Ventures, Planven Investments and La Maison.

Applicaster positions Zapp as a flexible, no/low-code platform that lets media companies and their developer teams launch across many TV and mobile platforms quickly and continue updating apps after launch. Its Quick Brick framework is presented as eliminating separate coding of visual elements per platform, and its open APIs and partner marketplace allow customers to add third-party integrations.

Technology

Zapp is a cloud-based SaaS platform with open APIs, a plugin environment and a partner marketplace for prototyping, developing and launching apps. Its Quick Brick core framework, launched in June 2020, abstracts the visual layer of OTT apps so that a single implementation can be deployed across Android, iOS, tvOS, Android TV, Amazon Fire TV, and Samsung and LG smart TVs, supporting iterative post-launch updates.

Go-to-market

The company sells directly to large media companies and premium content providers, supported by a sales contact channel, case studies, industry reports and a partner ecosystem. Marketing and product were combined under a single executive in 2020 with a stated focus on global growth and customer experience.

Large media companies, broadcasters, sports and kids content brands, publishers, and premium content providers building direct-to-consumer video apps. Named customers include DirecTV, Fox, Viacom, ProSiebenSat.1, Televisa, Kwesé, Mediaset and MediaCorp.

Geography

As of July 2020 the company reported offices in New York, San Jose, Miami, London and Tel Aviv, and described itself as a global technology company. A third-party directory lists Tel Aviv, Israel as its headquarters. Named customers span the United States, Europe, Latin America, Africa and Asia.

History

The company was founded in 2009 and was described in 2019 as eight years old with three prior funding rounds, including a Series C in 2016. In March 2019 it raised $20 million led by Viola Growth after reporting 100 percent annual recurring revenue growth. In June 2020 it released Quick Brick, a new core framework for Zapp, and in July 2020 announced $11 million in additional growth capital, bringing total raised to about $67 million. Alongside the 2020 financing it consolidated engineering into a unified Operations Group under co-founder and CTO Neer Friedman and placed executive Devra Prywes over product and marketing.

Risks & controversies

A public user comment posted in January 2026 reported app loading failures traced to an unreachable Applicaster-hosted asset domain, indicating service dependency risk for apps built on the platform.