ApplePie Capital
San Francisco, US · Founded 2014 · Delaware corporation · 7 known investors
ApplePie Capital provides franchise financing, including SBA and conventional loans, to franchisees and franchisors across the United States. The company offers an online lending platform aimed at helping franchise entrepreneurs access capital at different stages of growth, from a first unit to multi-unit operations.
FintechSaaS
Founders & leadership
ApplePie Capital was founded in 2014 by Denise Thomas.
DT
Denise ThomasinFounder · Chief Executive Officer
JH
Joel HornsteinNamed on SEC filing
Board
FR
ZT
Zaw ThetBoard director
SP
Steve PelletierBoard director
Investors · 7
Camp One VenturesSilicon Valley
QED InvestorsAlexandria · $30K – $25Mvia Frank Rotman · board
Story VenturesNew York · $100K – $1M
ZMT CapitalSilicon Valley
Freestyle CapitalreportedSan Rafael · $1.5M – $4M
Signia Venture Partnersreported · 3 sourcesMenlo Park · $500K – $2M
Social LeveragereportedScottsdale · $1M – $2M
Reported raises · per SEC filings
Form D private placements$45M disclosed across 8 of 9 rounds · 2014–2021
▶$6.5MraisedSep 2021 · 2 investors · OtherRule 506(b)
▶$6.5MraisedSep 2021 · 2 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Frank RotmanDirector
- Tyler CrawfordDirector
- Denise M. ThomasExecutive Officer, Director, Promoter
- Kirk InglisExecutive Officer
- Stephen PelletierDirector, Promoter
- Ed ClussDirector
- Offering amount
- $6.5M
- Amount sold
- $6.5M
- First sale
- Sep 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2MraisedOct 2020 · 9 investors · OtherRule 506(b)
▶$2MraisedOct 2020 · 9 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Stephen PelletierDirector, Promoter
- Denise ThomasExecutive Officer, Director, Promoter
- Frank RotmanDirector
- Ed ClussDirector
- Offering amount
- $6M
- Amount sold
- $2M
- First sale
- Oct 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$9.6MraisedMar 2019 · 8 investors · OtherRule 506(b)
▶$9.6MraisedMar 2019 · 8 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Zaw ThetDirector
- Frank RotmanDirector
- Stephen PelletierDirector, Promoter
- Denise ThomasExecutive Officer, Director, Promoter
- Offering amount
- $15M
- Amount sold
- $9.6M
- First sale
- Jan 2018
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$16.2MraisedDec 2016 · 20 investors · OtherRule 506(b)
▶$16.2MraisedDec 2016 · 20 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Frank RotmanDirector
- Denise ThomasExecutive Officer, Director
- Timothy ScharExecutive Officer
- Zaw ThetDirector
- Steve PelletierExecutive Officer, Director
- Geoffrey ThompsonExecutive Officer
- Offering amount
- $16.5M
- Amount sold
- $16.2M
- First sale
- Oct 2016
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$6.1MraisedApr 2015 · 10 investors · Other Banking and Financial ServicesRule 506(b)
▶$6.1MraisedApr 2015 · 10 investors · Other Banking and Financial Services
Rule 506(b)Officers, directors & promoters on the filing
- Frank RotmanDirector
- Denise ThomasExecutive Officer, Director
- Steve PelletierDirector
- Zaw ThetDirector
- Offering amount
- $6.1M
- Amount sold
- $6.1M
- First sale
- Apr 2015
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$167.1KraisedApr 2015 · 5 investors · Other Banking and Financial ServicesRule 506(b)
▶$167.1KraisedApr 2015 · 5 investors · Other Banking and Financial Services
Rule 506(b)Officers, directors & promoters on the filing
- Steve PelletierDirector
- Frank RotmanDirector
- Denise ThomasExecutive Officer, Director
- Zaw ThetDirector
- Offering amount
- $258.8K
- Amount sold
- $167.1K
- First sale
- Jan 2015
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$1.2MofferedApr 2015 · 1 investors · Other Banking and Financial ServicesRule 506(b)
▶$1.2MofferedApr 2015 · 1 investors · Other Banking and Financial Services
Rule 506(b)Officers, directors & promoters on the filing
- Frank RotmanDirector
- Denise ThomasExecutive Officer, Director
- Zaw ThetDirector
- Steve PelletierDirector
- Offering amount
- $1.2M
- First sale
- Apr 2015
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$3.7MraisedJul 2014 · 20 investors · Other Banking and Financial ServicesRule 506(b)
▶$3.7MraisedJul 2014 · 20 investors · Other Banking and Financial Services
Rule 506(b)Officers, directors & promoters on the filing
- Josh FelserDirector
- Steve PelletierDirector
- Denise ThomasExecutive Officer, Director
- Joel HornsteinExecutive Officer
- Offering amount
- $3.8M
- Amount sold
- $3.7M
- First sale
- Jul 2014
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 3
by search overlap
GoCardless20 shared keywordsGoCardless provides bank payment collection and open banking data access services. The platform enables businesses to collect domestic and international payments via bank accounts and securely access customer bank account data across 2,300+ banks in the UK and Europe.
Chase18 shared keywordsA wealth management and investing service (J.P. Morgan Wealth Management via Chase) offering self-directed brokerage accounts with commission-free online trades as well as one-on-one advisor services, financial planning tools, and retirement accounts. It serves individual retail investors ranging from beginners to experienced investors in the United States.
Experian17 shared keywordsExperian offers consumers tools to access their credit report and FICO Score, build credit, and manage money, including credit card matching, bill and subscription negotiation, car insurance comparison, and a digital checking account with debit card. It serves individual U.S. consumers through its app and financial products.
Companies competing with ApplePie Capital for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does ApplePie Capital do?
- ApplePie Capital provides franchise financing, including SBA and conventional loans, to franchisees and franchisors across the United States. The company offers an online lending platform aimed at helping franchise entrepreneurs access capital at different stages of growth, from a first unit to multi-unit operations.
- Who founded ApplePie Capital?
- ApplePie Capital was founded by Denise Thomas in 2014.
- Who are ApplePie Capital's investors?
- ApplePie Capital's investors include Camp One Ventures, QED Investors, Story Ventures, ZMT Capital, Freestyle Capital, Signia Venture Partners, Social Leverage.
- How much funding has ApplePie Capital raised?
- ApplePie Capital has disclosed $45M raised across 8 of its 9 known rounds.
- Where is ApplePie Capital headquartered?
- ApplePie Capital is headquartered in San Francisco, US.