Appier was founded by Chih-Han Yu, Chia-Yung Su, Wan-Ling Lee, Winnie, Joe in 2012.

Who are Appier's investors?

Appier's investors include FIRSTFLOOR CAPITAL, Qualgro, TransLink Capital, UMC Capital, JAFCO Asia, Naver, Sequoia Capital, SoftBank Group and 5 more.

Where is Appier headquartered?

Appier is headquartered in Taipei, TW.

Appier

Taipei, TW · Founded 2012 · 866 employees on LinkedIn · 13 known investors

Find your way into Appier

1,048 people in our graph share verified history with the Appier team — schools, employers, funds. One of them is your warm intro.

Paul Kwanunlockedknows Chih-Han Yu · together at Stanford University (overlapped)

×8knows the team · via Harvard University

×2knows the team · via Stanford University

knows the team · via National Taiwan University

Appier is an Agentic AI-as-a-service (AaaS) company that applies artificial intelligence to marketing and business decision-making, helping companies understand customer preferences, anticipate actions, and improve business outcomes. Founded in 2012, it serves enterprise customers with AI-driven marketing solutions.

AdTech AI & Machine Learning Marketing Tech SaaS

Founders & leadership

Appier was founded in 2012 by Chih-Han Yu, Chia-Yung Su, Wan-Ling Lee, Winnie, and Joe.

Chih-Han Yu inChief Executive Officer & Co-founderChih-Han Yu is co-founder and CEO of Appier, an AI-as-a-service platform for enterprise marketing and business decision-making. He has background in artificial intelligence research, mobile application development, and data mining.

Chia-Yung SuinCIO and co-founder

Wan-Ling LeeinChief Operating Officer & Co-founder

Winnie

Joe

Ming-Yu ChenChief Technology Officer

Che-Hsu ChangChief Strategy Officer

Investors · 13

FIRSTFLOOR CAPITAL✓ verifiedPetaling Jaya · $500K – $7M

Qualgro✓ verifiedSingapore

TransLink Capital✓ verifiedSilicon Valley · $1M – $5M

UMC Capital✓ verifiedTaipei

JAFCO Asia✓ verifiedSingapore · $1M – $40M

Naver✓ verifiedSeongnam-si

Sequoia Capital✓ verifiedMenlo Park · $4.4M – $214M

SoftBank Group✓ verifiedTokyo

TGVest Capital✓ verifiedTaipei

UOB Venture Management✓ verifiedSingapore · $10M – $50M

WI Harper Group✓ verifiedSan Francisco · $5M – $15M

Insignia Ventures PartnersSingapore · $50K – $131M

Peak XV PartnersTrianon · $100K – $10M

Founder mafia

2 people who came through Appier went on to found or lead other companies.

WEI CHENG LOCampaign ManagerFounded AlleyPin Henry ShihDirector of Sales and PartnershipsFounded AlleyPin

In the news

Appier lifts FY26 outlook after record second-quarter revenue and margin gainsdigitimes.com · Aug 2026

Appier Delivers Record-High Revenue, Profitability and Core Free Cash Flowprnewswire.com · Aug 2026

Taiwan-based AI firm Appier raises $80 million | Reutersreuters.com · Nov 2019

Taiwan's Appier raises $80M for AI-based marketing technology | TechCrunchtechcrunch.com · Nov 2019

SoftBank-Backed AI Startup Appier Raises $80 Millionfinance.yahoo.com · Nov 2019

Appier raises US$ 19.5 million in additional series B funding to fuel AI-powered product development and further growth - PR Newswire APACen.prnasia.com

Frequently asked questions

What does Appier do?: Appier is an Agentic AI-as-a-service (AaaS) company that applies artificial intelligence to marketing and business decision-making, helping companies understand customer preferences, anticipate actions, and improve business outcomes. Founded in 2012, it serves enterprise customers with AI-driven marketing solutions.
Who founded Appier?: Appier was founded by Chih-Han Yu, Chia-Yung Su, Wan-Ling Lee, Winnie, Joe in 2012.
Who are Appier's investors?: Appier's investors include FIRSTFLOOR CAPITAL, Qualgro, TransLink Capital, UMC Capital, JAFCO Asia, Naver, Sequoia Capital, SoftBank Group and 5 more.
Where is Appier headquartered?: Appier is headquartered in Taipei, TW.