/Companies

AppDirect

San Francisco, US · Founded 2009 · 7 known investors

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AppDirect operates a B2B commerce platform for selling, buying, and managing recurring technology services, letting businesses launch white-labeled or internal IT marketplaces. Its catalog covers cloud and SaaS software, infrastructure from hyperscalers, connectivity, and utilities, serving technology advisors, brands, and enterprise procurement teams.

Founders & leadership

AppDirect was founded in 2009 by Daniel Saks.

DSDaniel Saks
Daniel SaksCo-Founder & Board MemberHe co-founded AppDirect in 2009 and spent more than a decade as its President and Co-CEO before moving to a board role, and hosted the company's Decoding Digital podcast from 2020 to 2023. He is also CEO and co-founder of Landbase, an advisor at 8VC, and a contributor to the Forbes Technology Council.
ND
Nicolas DesmaraisNamed on SEC filing
AG
Audrey GarfieldNamed on SEC filing
PD
Paul Desmarais Jr.Named on SEC filing
RF
Robert FetherstonhaughNamed on SEC filing

Board

CAChris Arsenault
Chris ArsenaultBoard MemberFounder and Partner at Inovia Capital
AR
Ajay RoyanBoard director

Investors · 7

Funding

SEC filings, press & company announcements

$135M disclosed across 2 of 3 rounds · 2014–2024

▶$35MraisedApr 2014 · 8 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Chris ArsenaultDirector
  • Nicolas DesmaraisExecutive Officer, Director
  • Audrey GarfieldExecutive Officer
  • Paul Desmarais Jr.Director
  • Daniel SaksExecutive Officer, Director
  • Robert FetherstonhaughDirector
  • Ajay RoyanDirector
Offering amount
$35M
Amount sold
$35M
First sale
Mar 2014
Incorporated
Corporation, Delaware, 2009
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

5 people who came through AppDirect went on to found or lead other companies.

In the news

Frequently asked questions

What does AppDirect do?
AppDirect operates a B2B commerce platform for selling, buying, and managing recurring technology services, letting businesses launch white-labeled or internal IT marketplaces. Its catalog covers cloud and SaaS software, infrastructure from hyperscalers, connectivity, and utilities, serving technology advisors, brands, and enterprise procurement teams.
Who founded AppDirect?
AppDirect was founded by Daniel Saks in 2009.
Who are AppDirect's investors?
AppDirect's investors include Foundry, G Squared, Inovia Capital, Kensington Capital Partners Limited, Mithril Capital Management, J.P. Morgan Asset Management, StarVest Partners.
How much funding has AppDirect raised?
AppDirect has disclosed $135M raised across 2 of its 3 known rounds.
Where is AppDirect headquartered?
AppDirect is headquartered in San Francisco, US.