AppDirect
San Francisco, US · Founded 2009 · 7 known investors
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AppDirect operates a B2B commerce platform for selling, buying, and managing recurring technology services, letting businesses launch white-labeled or internal IT marketplaces. Its catalog covers cloud and SaaS software, infrastructure from hyperscalers, connectivity, and utilities, serving technology advisors, brands, and enterprise procurement teams.
Founders & leadership
AppDirect was founded in 2009 by Daniel Saks.

Board

Investors · 7
How we know: Foundry's portfolio page · funding news · Not right? Tell us
How we know: Inovia Capital's portfolio page · funding news · the VCSheet dataset · Not right? Tell us
How we know: Mithril Capital Management's portfolio page · funding news · company funding news (hacker news) · the VCSheet dataset · Not right? Tell us
How we know: funding news · Not right? Tell us
How we know: funding news · Not right? Tell us
Funding
SEC filings, press & company announcements$135M disclosed across 2 of 3 rounds · 2014–2024
▶$35MraisedApr 2014 · 8 investors · Other TechnologyRule 506(b)
- Chris ArsenaultDirector
- Nicolas DesmaraisExecutive Officer, Director
- Audrey GarfieldExecutive Officer
- Paul Desmarais Jr.Director
- Daniel SaksExecutive Officer, Director
- Robert FetherstonhaughDirector
- Ajay RoyanDirector
- Offering amount
- $35M
- Amount sold
- $35M
- First sale
- Mar 2014
- Incorporated
- Corporation, Delaware, 2009
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
5 people who came through AppDirect went on to found or lead other companies.
In the news
Frequently asked questions
- What does AppDirect do?
- AppDirect operates a B2B commerce platform for selling, buying, and managing recurring technology services, letting businesses launch white-labeled or internal IT marketplaces. Its catalog covers cloud and SaaS software, infrastructure from hyperscalers, connectivity, and utilities, serving technology advisors, brands, and enterprise procurement teams.
- Who founded AppDirect?
- AppDirect was founded by Daniel Saks in 2009.
- Who are AppDirect's investors?
- AppDirect's investors include Foundry, G Squared, Inovia Capital, Kensington Capital Partners Limited, Mithril Capital Management, J.P. Morgan Asset Management, StarVest Partners.
- How much funding has AppDirect raised?
- AppDirect has disclosed $135M raised across 2 of its 3 known rounds.
- Where is AppDirect headquartered?
- AppDirect is headquartered in San Francisco, US.







