AppDirect
San Francisco, US · Founded 2009 · 7 known investors
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AppDirect is a B2B subscription commerce platform that connects technology providers, advisors, and businesses to buy, sell, and manage recurring technology services. It operates subscription marketplaces used by over 1,000 providers, 14,000 advisors, and 16 million subscribers.
Founders & leadership
AppDirect was founded in 2009 by Daniel Saks.

Board
Investors · 7
How we know: Foundry's portfolio page · funding news · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Inovia Capital's portfolio page · funding news · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Mithril Capital Management's portfolio page · funding news · company funding news (hacker news) · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: funding news · Not right? Tell us
How we know: funding news · Not right? Tell us
Funding
SEC filings, press & company announcements$135M disclosed across 2 of 3 rounds · 2014–2024
▶$35MraisedApr 2014 · 8 investors · Other TechnologyRule 506(b)
- Chris ArsenaultDirector
- Nicolas DesmaraisExecutive Officer, Director
- Audrey GarfieldExecutive Officer
- Paul Desmarais Jr.Director
- Daniel SaksExecutive Officer, Director
- Robert FetherstonhaughDirector
- Ajay RoyanDirector
- Offering amount
- $35M
- Amount sold
- $35M
- First sale
- Mar 2014
- Incorporated
- Corporation, Delaware, 2009
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
5 people who came through AppDirect went on to found or lead other companies.
In the news
Frequently asked questions
- What does AppDirect do?
- AppDirect is a B2B subscription commerce platform that connects technology providers, advisors, and businesses to buy, sell, and manage recurring technology services. It operates subscription marketplaces used by over 1,000 providers, 14,000 advisors, and 16 million subscribers.
- Who founded AppDirect?
- AppDirect was founded by Daniel Saks in 2009.
- Who are AppDirect's investors?
- AppDirect's investors include Foundry, G Squared, Inovia Capital, Kensington Capital Partners Limited, Mithril Capital Management, J.P. Morgan Asset Management, StarVest Partners.
- How much funding has AppDirect raised?
- AppDirect has disclosed $135M raised across 2 of its 3 known rounds.
- Where is AppDirect headquartered?
- AppDirect is headquartered in San Francisco, US.







