Fundraising Fox

AppDirect

San Francisco, US · Founded 2009 · 7 known investors

appdirect.com ↗

AppDirect operates a B2B commerce platform for selling, buying, and managing recurring technology services, letting businesses launch white-labeled or internal IT marketplaces. Its catalog covers cloud and SaaS software, infrastructure from hyperscalers, connectivity, and utilities, serving technology advisors, brands, and enterprise procurement teams.

B2B MarketplacesCloud ComputingSaaS

Founders & leadership

CA
Chris ArsenaultNamed on SEC filing
ND
Nicolas DesmaraisNamed on SEC filing
AG
Audrey GarfieldNamed on SEC filing
PD
Paul Desmarais Jr.Named on SEC filing
DS
Daniel SaksNamed on SEC filing
RF
Robert FetherstonhaughNamed on SEC filing
AR
Ajay RoyanNamed on SEC filing

Investors · 7

FoundryBoulder · $250K – $15M
Kensington Capital Partners LimitedToronto
Inovia Capitalreported · 2 sourcesMontreal · $250K – $8M
J.P. Morgan Asset Managementreported
MITHRILreportedSan Francisco
Mithril Capital Managementreported · 3 sourcesAustin
StarVest PartnersreportedNew York

Reported raises · per SEC filings

Form D private placements

$35M disclosed across 1 round · 2014

▶$35MraisedApr 2014 · 8 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Chris ArsenaultDirector
  • Nicolas DesmaraisExecutive Officer, Director
  • Audrey GarfieldExecutive Officer
  • Paul Desmarais Jr.Director
  • Daniel SaksExecutive Officer, Director
  • Robert FetherstonhaughDirector
  • Ajay RoyanDirector
Offering amount
$35M
Amount sold
$35M
First sale
Mar 2014
Incorporated
Corporation, Delaware, 2009
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

In the news

AppDirect Raises $100 Million to Fund Investment Program | PYMNTS.compymnts.com · Jan 2024AppDirect raises $100M to expand its financing program for tech businesses | TechCrunchtechcrunch.com · Jan 2024AppDirect raises $140 mm in latest fundingreuters.com · Oct 2015Enterprise SaaS Marketplace AppDirect Raises $140M Series E Roundtechcrunch.com · Oct 2015AppDirect Raises $140 Million, Valued at $1 Billion - Business Insiderbusinessinsider.com · Oct 2015AppDirect, Cloud Software Provider, Raises $140 Million - The New York Timesnytimes.com · Oct 2015AppDirect Raises $140M in Series E Funding - FinSMEsfinsmes.com · Oct 2015AppDirect Raises $50M from Peter Thiel's Mithril Capitalzdnet.com · Feb 2015

Frequently asked questions

What does AppDirect do?
AppDirect operates a B2B commerce platform for selling, buying, and managing recurring technology services, letting businesses launch white-labeled or internal IT marketplaces. Its catalog covers cloud and SaaS software, infrastructure from hyperscalers, connectivity, and utilities, serving technology advisors, brands, and enterprise procurement teams.
Who are AppDirect's investors?
AppDirect's investors include Foundry, Kensington Capital Partners Limited, Inovia Capital, J.P. Morgan Asset Management, MITHRIL, Mithril Capital Management, StarVest Partners.
How much funding has AppDirect raised?
AppDirect has disclosed $35M raised across 1 round.
Where is AppDirect headquartered?
AppDirect is headquartered in San Francisco, US.