Apica
Stockholm, SE · Founded 2005 · 83 employees on LinkedIn · 5 known investors
Apica provides a telemetry data management platform that processes, enriches, and governs metrics, logs, traces, and events for observability and AI use cases. The platform reduces costs and eliminates vendor lock-in by enabling enterprises to filter and route data on their own terms across any cloud or on-premises environment.
Founders & leadership
MT
Mathias ThomsenCEO
Investors · 5
Funding
SEC filings, press & company announcements$10M disclosed across 1 of 2 rounds · 2023–2024
- $10MraisedAug 2023 · 2 sourcesSource ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 10
by search overlapNetezza238 shared keywordsIBM is a global technology company whose business spans enterprise software (including Red Hat, HashiCorp, and Confluent), IT infrastructure such as mainframes, servers, and storage, and IT consulting services. The company is also investing heavily in quantum computing and AI-based enterprise offerings, including its Lightwell open-source software security clearinghouse and the Anderon quantum wafer foundry.
Grafana (Link191 shared keywordsGrafana Labs builds an observability platform that collects, visualizes, and alerts on metrics, logs, traces, and profiles from multiple data sources. The platform serves operators and DevOps teams managing complex systems at scale, with AI-powered features to reduce data waste.
Datadog181 shared keywordsDatadog is a cloud-based monitoring and security platform that provides observability, analytics, and protection for infrastructure, applications, and data across enterprises. The platform serves development, security, and operations teams managing cloud-native and hybrid environments.
Better Stack167 shared keywordsBetter Stack is an observability and monitoring platform offering log management, metrics, incident alerting, and status pages for engineering teams, positioned as a cheaper alternative to Datadog. It targets software teams ranging from indie hackers to publicly traded companies.
Elastic164 shared keywordsElastic develops search-powered software for enterprises, offering products for search, observability, and security built on Elasticsearch. The company positions its technology to help organizations use their data for AI applications.
New Relic161 shared keywordsNew Relic provides a full-stack observability platform that allows engineering teams to monitor and troubleshoot software systems across their entire stack. The platform serves development and operations teams who need unified data access to plan, build, deploy, and run software applications.
SigNoz160 shared keywordsSigNoz provides observability and monitoring tools that help DevOps engineers and developers reduce noise and extract actionable signals from their systems. The platform serves engineering teams working with microservices and distributed systems.
Last9150 shared keywordsLast9 is an observability platform that ingests metrics, logs, traces, and profiles and correlates them into unified dashboards, alerts, and AI agents for engineering teams. It supports high-cardinality telemetry data, OpenTelemetry-native integrations, and AI co-pilots (via Claude, Cursor, or Slack) to help teams triage and remediate issues while controlling costs.
Splunk148 shared keywordsSplunk offers a unified platform for security and observability that ingests and analyzes large-scale data across hybrid cloud environments. Its tools support security operations centers with analytics and automated response, and help teams monitor application and infrastructure performance.
Logz Io141 shared keywordsLogz.io operates a platform for observability and monitoring, serving technology companies and enterprises that need infrastructure insights and operational intelligence.
Companies competing with Apica for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Apica do?
- Apica provides a telemetry data management platform that processes, enriches, and governs metrics, logs, traces, and events for observability and AI use cases. The platform reduces costs and eliminates vendor lock-in by enabling enterprises to filter and route data on their own terms across any cloud or on-premises environment.
- Who are Apica's investors?
- Apica's investors include Industrifonden, Leo Capital Ventures, Oxx, Riverside Acceleration Capital, Osage Venture Partners.
- How much funding has Apica raised?
- Apica has disclosed $10M raised across 1 of its 2 known rounds.
- Where is Apica headquartered?
- Apica is headquartered in Stockholm, SE.






